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Yggdrasil enters into a new franchise agreement with SoftGamings, a leading provider of igaming.

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01/09/2020

Yggdrasil Gaming has added SoftGamings to its growing list of YG Franchise partners, giving it access to Yggdrasil's unique set of technology, game content and expertise.

The YG Franchise license agreement will allow SoftGamings to increase control of its iGaming business strategy and generate new revenue streams, as well as launch Yggdrasil's full portfolio of innovative products and services, making Franchise a true igaming in a box solution.

As a YG Franchise Partner, SoftGamings will gain access to Yggdrasil's full end-to-end development process, the YG platform including the revolutionary GATI technology, exclusive gaming content including the latest Lucky Neko Gigablox™, promotional tools via BOOST™, and its extensive global YG Masters content.

The well-established iGaming provider will also be able to collaborate globally with other Yggdrasil franchisees who all have access to the unique, standardised GATI technology for rapid commercialisation and scaling of the game production and distribution business.

SoftGamings is a leading provider of igaming solutions, offering turnkey and white label solutions. Founded over 13 years ago, the company has significant experience in the industry.

Björn Krantz, Head of Publishing at Yggdrasil, said: "We are very pleased to announce our latest YG franchise partner, SoftGamings, which has a long and successful history as a provider of outstanding solutions. Our franchise business model offers our partners the opportunity to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most efficient and secure way. By offering SoftGamings a very unique way to efficiently scale their business operations and accelerate their business growth ambitions, we are very pleased to fully utilize our operational and technological agility to support SoftGamings' initiatives and ambitions in the marketplace."

Irina Sazonova, Director of Partnerships at SoftGamings, said: "Partnering with Yggdrasil as a franchisee will allow us to accelerate and enhance our business strategy on a global scale. We are delighted to join this growing network aimed at revolutionising the industry and look forward to benefiting from all the resources available to us as a YG franchisee. We know that our partner network is very excited about the opportunities created by licensing the franchise solution."

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