GameArt at SiGMA Rome 2025: Carnival X, networking and festivities at stand 4239
Autumn 2025 promises to be one of the most vibrant seasons the European iGaming industry has seen in years. From November 3 to 6, Rome will become the stage for an event where innovation, strategy and spectacle converge: SiGMA Europe. At the heart of this effervescence, GameArt intends to capture all eyes. At stand 4239, the brand will present Carnival X, a spectacular wheel with intoxicating multipliers, surrounded by a setup designed to appeal both to passionate players and to the most demanding operators.
Rome, the new strategic capital of iGaming
The choice of Rome is no accident. In recent years, Southern Europe has established itself as a crossroads of innovation in the online gaming world. The European market as a whole is already worth 41 billion euros in 2024 and continues to grow at a rate of 7 % per year, driven by expanding regulation and a new generation of creative studios. SiGMA Europe, which attracts more than 20,000 visitors every year, has become the unmissable event where major announcements, decisive partnerships and ambitious launches take place.
For GameArt, this 2025 edition marks a turning point. The company, already recognised for the quality of its HTML5 casino games, is deploying a structured event strategy to assert its presence on major international stages. In January, during ICE Barcelona 2025, it impressed visitors at the Fira Barcelona Gran Via by unveiling 3 Headed Dragon and its Casino Bonus Tool at stand 2B30. That first highlight of the year acted as a springboard. Rome now represents the logical continuation of this rise.
Carnival X, a wheel that catches every eye
The star of this edition will undoubtedly be Carnival X, a wheel game designed to blend accessibility and intensity. The idea is simple. Players place their bets on four possible multipliers (x3, x4, x8, x12) or on one of the four mini games that give the experience its flavour. Match a Patch plays on logic and visual memory. Ball of Fortune draws inspiration from funfair games and their direct sensations. HiLo the Muscle offers an intuitive mechanic based on instinct. Lost Creatures plunges players into a more narrative and unpredictable bonus adventure.
Once the bets are placed, the wheel starts spinning. In a few seconds, the tension rises, the light focuses on the pointer, and the result is revealed: immediate multiplier or mini game triggered. This clear, fast and participative format fits perfectly with the evolution of the market. The online wheel games segment has grown by 35 % in two years, driven by hybrid experiences combining spectacle, interaction and instant rewards. Carnival X fits squarely into this dynamic.
What also stands out in this new title is its atmosphere. Visually, the wheel is an explosion of colours, lights and energy. It evokes both a modern carnival and a television game show set. On the stand, this staging will be central.
“It’s festive, fast and very clear. You can feel that GameArt wanted to create something that brings together different profiles, from the curious to experienced players,” explains Luca M., an operator based in Milan who tested an early version of the game.
A carefully orchestrated launch
Carnival X’s arrival at SiGMA Rome is no coincidence. Its official release is scheduled for October 7, 2025, just a few weeks before the show. This precise timing allows GameArt to turn the event into a true international launchpad. By presenting the game in Rome ahead of time, the brand combines the strength of a product launch with the maximum visibility offered by a trade show that concentrates the attention of the entire industry.
Gašper Žun, CEO of GameArt, summarises this strategy with clarity:
“Carnival X symbolises our vision. We want to offer simple but rich mechanics, capable of bringing together a broad audience while delivering real added value to operators. SiGMA Rome is the perfect place to demonstrate that.”
This statement reflects a clear ambition: to make Carnival X a title capable of seducing both players through its accessibility and professionals through its engagement potential.
Stand 4239 as a living stage
To accompany this launch, GameArt will transform its stand 4239 into a real experience stage. Rather than a simple exhibition space, the area will be designed as an immersive environment. Visitors will be able to explore the studio’s entire portfolio, take part in guided demonstrations and try out the game’s mechanics in an atmosphere reminiscent of a contemporary carnival.
Exclusive activities will punctuate the days, with draws and mini tournaments held regularly. The goal is clear: to create an environment where people don’t just watch, but participate, where every visitor becomes an active part of the experience.
“I’ve covered several editions of SiGMA, and GameArt is one of those exhibitors that know how to create an atmosphere,” says Maria M., a journalist based in Barcelona. “This year, their approach seems even more refined, almost theatrical.”
A hub of B2B opportunities
Beyond the spectacle, SiGMA Rome is above all a platform for professional exchanges. Operators and partners will have the opportunity to meet the GameArt team directly: Yauheni Charniuk, Lasse Hjelm Mathiasen, Vladimirs Puzanovs, Jure Slokar and Gašper Žun will be on hand to welcome visitors and discuss future developments. In a context where collaborations are often forged in the aisles of trade shows rather than in offices, this human and strategic presence takes on special importance.
Alex P., an affiliate based in Lisbon, sums it up well:
“This kind of event is where it all begins. One meeting, one conversation, and a few months later, a solid collaboration can emerge.”
An asserted European presence
In just a few months, GameArt will have made its mark at two key moments: Barcelona in January, Rome in November. This double presence illustrates a clear European anchoring strategy. On one hand, product innovation with Carnival X and the Casino Bonus Tool. On the other, a commitment to meet the ecosystem at the events where the industry’s future trajectories are shaped. In a rapidly changing market, this ability to combine innovation and human presence makes the difference.
Conclusion
GameArt does not simply showcase its new releases. It stages them, tells their story and makes them live. With Carnival X as its focal point, a stand designed as an immersive stage and a team fully engaged with the iGaming ecosystem, the brand is turning SiGMA Rome 2025 into a major strategic lever. From November 3 to 6, all eyes will be on stand 4239, where the wheel will be more than just a game it will be a symbol of controlled ambition.
FAQ - Everything You Need to Know About GameArt at SiGMA Rome 2025
Before exploring the behind-the-scenes of the event, it is natural for questions to arise. What are GameArt’s real ambitions in Rome? Why is Carnival X generating so much curiosity in the iGaming world? What strategic role does this presence play in a year already marked by several key milestones?
To shed light on these points and provide a structured perspective on what is coming, here is a series of clear and precise answers. They are based on concrete data, deliberate strategic choices and long-term perspectives.
1. What will GameArt present at SiGMA Rome 2025?
GameArt will highlight Carnival X, a dynamic wheel casino game combining multipliers (x3, x4, x8, x12) and interactive mini games. The studio will also offer an immersive experience at stand 4239, with demonstrations, special activities and professional meetings.
2. Why is Carnival X considered an important milestone for GameArt?
Carnival X marks a strategic evolution towards hybrid formats blending accessibility, spectacle and interactive mechanics. It relies on a strong trend: the wheel games segment has experienced 35 % growth in two years, thanks to its ability to appeal to both casual players and regular online casino users.
3. What role does SiGMA Europe play in GameArt’s strategy?
SiGMA Europe is a convergence point for the iGaming industry, bringing together more than 20,000 participants, including a majority of decision-makers and operators. After its notable presence at ICE Barcelona 2025, GameArt is using Rome as a new strategic stage to strengthen its visibility in Europe and multiply B2B opportunities.
4. How has GameArt prepared its presence in Rome?
The official release of Carnival X is scheduled for October 7, 2025, a few weeks before the show. This timeline allows the event to be used as an international launch lever. Stand 4239 will be designed as an immersive space with exclusive activities and festive staging.
5. Which profiles will be able to meet the GameArt team at the show?
Operators, affiliates and partners will have access to GameArt’s strategic team, including Yauheni Charniuk (Head of Account Management), Lasse Hjelm Mathiasen (Head of Commercial), Vladimirs Puzanovs (Account Manager), Jure Slokar (CTO) and Gašper Žun (CEO). These meetings make it possible to discuss product developments, technical integrations and business opportunities directly.
6. What is Carnival X’s place in the current casino games market?
Carnival X fits into a trend where wheel games are becoming engagement pillars in online casinos. Their simplicity, combined with attractive mini games and instant multipliers, makes them powerful tools for capturing and retaining different player profiles while offering operators well-controlled performance experiences.
7. How does GameArt’s event strategy strengthen its positioning?
By combining two major international events in the same year ICE Barcelona in January and SiGMA Rome in November GameArt demonstrates a clear will to occupy key European stages. This continued presence anchors the brand in the industry’s major discussions, offering strong visibility for its innovations.
