Nolimit City strengthens its presence in Sweden with Svenska Spel
A scent of history lingers over the Swedish iGaming market. On July 31, 2020, Nolimit City, a studio based in Malta, announced its partnership with Svenska Spel Sports & Casino. For players, it is the promise of a lobby enriched with bold titles. For the market, it is confirmation: Nolimit City is no longer an outsider, but a major player now standing alongside the giants.
A strategic partnership for Sweden
In a market valued at nearly £14.3 billion in 2020 according to Statista, every alliance counts! The integration of Nolimit City’s portfolio into Svenska Spel Online Casino is not just a technical formality. It reflects a clear ambition: to establish itself in one of the most regulated and competitive environments in Europe.
An industry observer, Mats L., iGaming analyst in Stockholm, summed it up as follows:
“This partnership with Svenska Spel confirms that Nolimit City is no longer just an innovative studio, but an essential provider in the Swedish market!”
Svenska Spel: tradition and trust
Created in 1997, AB Svenska Spel embodies tradition and security. The operator manages everything: from national lotteries such as Triss and Lotto, to sports betting like Oddset or Stryktipset, right through to land-based casinos Casino Cosmopol. With 2,100 employees and headquarters in Visby, Svenska Spel is also known as the largest sponsor of Swedish sports, supporting both local clubs and elite teams.
For players, it is a brand synonymous with stability.
“I’ve been playing at Svenska Spel since I was 18! It’s an institution. The arrival of Nolimit City brings fresh air without losing the reliability I appreciate,” says Maria, a player from Gothenburg.
Nolimit City: Maltese audacity in expansion
The studio Nolimit City Sweden made a name for itself thanks to its signature mechanics: xWays® and xNudge®, concepts that break the codes and multiply potential wins. Having become synonymous with creativity, the developer has attracted both rebellious players and strategy enthusiasts.
This partnership with Svenska Spel Online Casino is part of a series of strategic moves. A few months earlier, Nolimit City had signed with LuckyDino Gaming (July 2020), confirming its Nordic foothold. Then, the alliance with William Hill (July 2020) demonstrated its credibility with international giants. Finally, the collaboration with Yobetit (April 2020) had already paved the way for emerging markets.
Flagship games at the heart of the lobby
From the launch, Swedish players could discover or rediscover a selection of striking titles:
- Punk Rocker xWays® - an ode to rebellion and musical anarchy.
- Deadwood xNudge® - a brutal western with ruthless multipliers.
- Tombstone™ - the shadow of a duel in the sun.
- Dragon Tribe™ - dragons, fantasy, and visual intensity.
- Harlequin Carnival™ - a flamboyant Venetian carnival.
“Nolimit City on Svenska Spel is a mix between security and thrill. The mechanics are unpredictable, but the environment remains reliable,” says Jonas, a passionate player from Malmö.
Official reactions: when voices cross
Niklas Örtbrant, head of the online casino at Svenska Spel Sports & Casino, highlighted the added value:
“Their existing and upcoming games enrich our offer and bring extra value to our portfolio.”
For his part, Malcolm Mizzi, Commercial Director of Nolimit City, emphasized the symbolic importance:
“After consolidating our presence in Sweden, Svenska Spel is without a doubt the biggest name we could hope to reach.”
Global impact: players, market, competition
This partnership shifts the balance of the market. For players, it guarantees:
- innovative slot machines in a regulated framework;
- the diversity of a Nolimit City portfolio rich in new titles;
- the trust of a public operator.
For competitors, it is a strong signal! The Scandinavian market, known for its demanding standards, now welcomes a strengthened Nolimit City, capable of attracting both Swedish players and historic operators.
Conclusion
The collaboration between Nolimit City and Svenska Spel embodies the rare balance between security and creativity. In a sector where innovation reigns but regulation sets the rules, this alliance marks a milestone. One question remains: after LuckyDino, William Hill, Yobetit and Svenska Spel, what will be the next territory conquered by Nolimit City?
FAQ - Nolimit City & Svenska Spel
Every major announcement in iGaming raises a host of questions, and the partnership between Nolimit City and Svenska Spel is no exception. Players want to know what this move changes in their daily experience, while market observers measure its impact on the future of the Swedish online casino. Official reactions, player feedback, and the richness of the games fuel a legitimate curiosity.
To clear up any ambiguity and offer a complete perspective, here is a FAQ designed both for gaming enthusiasts and for those following the evolution of the iGaming market. You will find precise, human, and accessible answers.
1. What is Nolimit City?
Nolimit City is an iGaming provider based in Malta, specialized in online slot machines. Known for its original mechanics such as xWays® and xNudge®, the studio has established itself thanks to bold and immersive titles.
2. Why is the partnership with Svenska Spel important?
Because Svenska Spel has been the leading public operator in Sweden since 1997. Integrating its regulated online casino is a strategic milestone for Nolimit City, which gains visibility and legitimacy in a market valued at £14.3 billion in 2020 according to Statista.
3. Which Nolimit City games are available on Svenska Spel?
Swedish players can access several hits such as Punk Rocker xWays®, Deadwood xNudge®, Tombstone™, Dragon Tribe™, and Harlequin Carnival™, confirming the intent to offer a varied and innovative selection.
4. Are Nolimit City games on Svenska Spel regulated?
Yes. All titles comply with Swedish regulatory standards, ensuring secure, fair, and transparent sessions.
5. What do these games bring that is different for players?
A mix of visual creativity, immersive soundscapes, and unique mechanics. Themes range from the brutal Wild West of Deadwood™ to the punk riffs of Punk Rocker xWays®, and the elegance of Harlequin Carnival™.
6. Do these games also suit beginners?
Yes. Even if some titles seem complex, the interface is simple to use. Novices can enjoy the experience without difficulty, while experienced players explore the depth of bonuses and multipliers.
7. What are the reactions of the executives?
Niklas Örtbrant, head of the online casino at Svenska Spel, stated that Nolimit City adds extra value to the portfolio. For his part, Malcolm Mizzi, Commercial Director of Nolimit City, called this partnership “monumental.”
8. What feedback do Swedish players give?
Reviews are enthusiastic:
- “Finally games that stand out, with real character” (Anders, Stockholm).
- “Nolimit City on Svenska Spel is guaranteed excitement, but in a reliable environment” (Maria, Gothenburg).
- “I like the idea that each spin can flip suddenly, it keeps the thrill alive!” (Jonas, Malmö).
9. Is the sound experience truly immersive?
Yes. Nolimit City pays attention to every detail. Players report a gripping atmosphere: duel sounds under the sun in Tombstone™, unleashed energy in Punk Rocker™, or festive music in Harlequin Carnival™.
10. Can you play on mobile with the same quality as online?
Yes. The games are optimized in 16:9 format, ensuring perfect fluidity and full immersion both on computer and smartphone.
11. How to discover these games on Svenska Spel?
Simply go to the operator’s official website: spela.svenskaspel.se.
