Nolimit City enters the Czech Republic through a strategic partnership with Apollo Games
The year 2025 marks a new and decisive step in Nolimit City’s European expansion strategy. The Swedish developer, renowned for its bold slot designs and powerful mechanics, officially announces its entry into the Czech iGaming market. For this strategic venture, it has partnered with Apollo Games, a long-standing local distributor. Together, they combine international strength and local expertise to redefine the gaming landscape in the Czech Republic.
A carefully orchestrated European expansion
Over the past few years, Nolimit City has been executing a methodical expansion strategy across regulated markets in Central Europe. After establishing its footprint in Croatia in August 2024 through a partnership with SuperSport, the studio continues its eastward trajectory.
Today, the Czech Republic stands as a key market: its iGaming sector is valued at €1.3 billion in 2024, according to data from H2 Gambling Capital. With strict regulation, a network of strong operators, and a loyal player base accustomed to local brands, the country offers fertile ground for international developers seeking long-term stability in Central Europe.
An affiliate based in Prague since 2019 noted:
“The Czech market has long been dominated by national operators. The arrival of a developer like Nolimit City, with such a bold and distinctive style, could truly reshape the local landscape.”
This new entry therefore fits into a coherent and deliberate strategic plan, where each market launch forms part of a larger European puzzle.
Apollo Games, a natural partner since 2007
To effectively enter the Czech market, Nolimit City relies on a partner deeply rooted in the local iGaming ecosystem: Apollo Games. Founded in 2007, this Czech company has become a pillar of the video slot industry, combining technological innovation with a precise understanding of local player expectations.
With 17 years of experience, Apollo Games boasts a dense distribution network and strong relationships with both online and land-based operators. Its reputation for reliability and its ability to bridge international gaming content with local market realities make it the perfect partner for an ambitious developer like Nolimit City.
Mental and Fire In The Hole arrive in the Czech Republic
At the heart of this alliance, two of Nolimit City’s most iconic titles take center stage: Mental and Fire In The Hole.
The first plunges players into a disturbingly realistic asylum, where every spin reveals unpredictable combinations in a tense and claustrophobic atmosphere. The second dives deep into a volatile mine, where dynamite, cascading symbols, and explosive multipliers drive the pace of the game. Both titles rank among Nolimit City’s Top 10 most played games in Europe in 2023, embodying the studio’s unmistakable signature brutal, immersive, and intense.
For Czech players, this marks a historic first. Jana, a passionate player from Brno, shares her excitement:
“I first discovered Mental during a trip to Malta. Its atmosphere was fascinating. Being able to play it again now on a Czech platform is a real thrill.”
A clear synergy: global innovation + local expertise
This partnership is built on a simple yet powerful equation:
- Nolimit City brings its innovative game portfolio, technical expertise, and global reputation, with a presence in over 30 regulated jurisdictions.
- Apollo Games contributes its local expertise, regulatory mastery, and well-established distribution channels.
- Czech players benefit from an expanded offer and brand-new gaming experiences tailored to their market.
According to Malcolm Mizzi, Head of Commercial Operations for RNG at Evolution:
“This milestone represents an important step in our growth strategy. Entering the Czech market through our partnership with Apollo Games a respected, forward-thinking, and locally rooted brand is the perfect way to make our debut!”
From Apollo Games, Stanislav Jurecka, Head of Product Development iGaming, shares a similar vision:
“Welcoming Nolimit City’s distinctive portfolio perfectly aligns with our mission. Their bold and trailblazing slots bring a new dimension to the Czech market.”
A strategic signal for the central European iGaming industry
The alliance between Nolimit City and Apollo Games goes beyond a simple game launch. It represents a deployment model that prioritizes intelligent collaboration between international developers and local distributors, perfectly suited to the regulated markets of Central Europe.
This approach is part of a broader expansion strategy. In April 2024, Nolimit City had already signed a partnership with Win2day to strengthen its presence in Austria, demonstrating its ability to adapt its strategy to each individual market.
The Czech Republic thus becomes another key milestone in a progressive, targeted, and controlled expansion, further solidifying Nolimit City’s position among the most dynamic and forward-thinking game providers in the European iGaming industry.
FAQ - Nolimit City in the Czech Republic: market vision and player experience
Before diving into the details or testing these new slot games, it’s natural to have a few questions.
What does Nolimit City’s arrival on the Czech iGaming market really mean? How will this partnership with Apollo Games reshape the local ecosystem and, most importantly, what does it change for you as a player?
Here, we’ve gathered the most common questions from both industry observers and passionate players eager to explore new gaming worlds. A clear and structured way to understand both the strategic vision and the real player experience.
1. Why is Nolimit City’s entry into the Czech market important for the iGaming industry?
The Czech Republic is now a regulated iGaming market in full expansion, valued at €1.3 billion in 2024 (H2 Gambling Capital). Its strict regulations and strong ecosystem make it a strategic milestone for international developers seeking to strengthen their presence in Central Europe. For Nolimit City, this move marks a major step forward in its European growth strategy.
2. What role does Apollo Games play in this launch?
Apollo Games, founded in 2007, plays a key role as the local distributor. With 17 years of experience and an extensive network, it ensures a smooth integration for Nolimit City into the Czech regulated environment. Its local expertise effectively bridges the studio’s creative content with the cultural and entertainment expectations of Czech players.
3. Which Nolimit City games are the first to launch in the Czech Republic?
The rollout begins with two of the studio’s most popular titles:
- Mental, a psychologically intense slot set in a haunting asylum.
- Fire In The Hole, an explosive mining adventure where each stick of dynamite can trigger a cascade of wins.
Both games rank among Nolimit City’s most popular titles in Europe, perfectly showcasing the studio’s distinctive artistic and mechanical identity.
4. How does this launch benefit Czech players?
For the first time, local players gain access to an international portfolio of games celebrated for bold creativity and innovation. The Czech market will now offer a much richer selection, introducing new gameplay styles, complex mechanics, and a level of intensity rarely seen in local productions.
5. Are Nolimit City games mobile-compatible?
Yes. All of the studio’s titles are developed in HTML5, ensuring a smooth and immersive experience across all devices desktop, tablet, and smartphone. Whether you’re playing from a café in Prague or relaxing at home, you’ll enjoy the same quality, fluidity, and visual depth.
6. Are these games suitable for all types of players?
Not necessarily. Nolimit City games are known for their high volatility, dynamic bonus features, and layered mechanics. They primarily appeal to experienced players looking for thrilling sessions and big potential wins. However, curious players can easily explore them in free demo mode, with no real-money commitment.
7. Will Czech players enjoy the same experience as players in other European markets?
Yes. Nolimit City doesn’t release simplified versions for new markets. Czech players will enjoy the same features, visual quality, and mechanics available to players in major markets such as Sweden, France, and Germany. It’s a truly authentic gaming experience, with no compromises.
8. What future prospects does this launch open for the Czech market?
This launch could boost local competition, attract new types of players, and encourage other international developers to enter the Czech market. Over time, it could transform the country’s iGaming ecosystem into a more diverse and innovative landscape, benefiting both operators and players alike.
