Pragmatic Play opens a revolutionary live gambling studio in Colombia
There are news that feel like a warm breeze coming from the South. An air current that crosses the iGaming industry and reminds us that this market is never still. The announcement of the new live studio of Pragmatic Play in Bogotá belongs to those moments when the map of the world changes shape. Behind this inauguration, there is more than a building: there is a signal, almost a thunderclap that announces that the future of live casino will also be played from Latin America.
A strategic expansion that tells something bigger
Pragmatic Play, already considered one of the global pillars of the iGaming content industry, strengthens its LATAM presence with a brand-new studio established in the heart of Bogotá. This is not just another production site. It is a high-tech infrastructure designed to meet a demand that has exploded: personalised, localised, authentic live casino experiences.
Supported by more than 15 million dollars of investment, the site promises to generate 1,500 jobs in the coming years. In a region where the regulated online gaming market shows an annual growth estimated at +17%, this announcement comes as an obvious step.
This studio hosts more than 100 tables, between roulette, blackjack and hybrid productions. You find Spanish-speaking and Portuguese-speaking dealers. Professionals specially trained to offer a local, smooth, warm and even almost familiar experience. This human dimension, which in my view is often absent in Western studios, becomes here a strategic asset.
A studio shaped for the LATAM region
The installation, operated by ARRISE, has absolutely nothing of a frozen set. We are talking about an ecosystem built to evolve in real time.
The studio includes:
- network tables designed for Spanish-speaking markets
- •dedicated tables offering full branding
- the Smart Studio Technology, which allows operators to customize the experience in depth
- culturally adapted games for the Latin American market
- 24/7 production to serve a time zone where the peak gaming period often exceeds 10 p.m. to 1 a.m.
It is no coincidence that Pragmatic Play had already made an impression by launching Mega Roulette in August 2024. A live game that immediately attracted emerging markets thanks to its simple and above all explosive mechanics.
Premium content designed for an audience that wants to feel
The strength of this new studio is its ability to offer a live casino where the technology fades behind the sensation. Some operators who have already accessed the first pilot streams say the same thing:
“It feels like being in front of a real table, as if the game was breathing.”
This sensory dimension becomes even stronger with the arrival of Money Time in September 2025, a game show entirely designed for Spanish-speaking markets.
And because Pragmatic Play cultivates a sharp sense of timing, the company reminds that the live game Mega Sic Bac released in July 2024, remains one of the most viewed live games in several South American countries.
A vision shared by ARRISE: authenticity above all
Paul Dever, CEO of ARRISE, sums up this expansion movement:
“We are very proud to unveil this studio that goes far beyond premium content. With localized games, native dealers, flexible customization options and full regulatory alignment, we help operators offer an authentic live casino experience centered on the Latin American player.”
Authenticity is the key word: not a copy of a European or Asian model, but a creation rooted in the local culture.
A clear ambition: becoming the backbone of LATAM live casino
Pragmatic Play, the Chief Operating Officer, Irina Cornides, describes this new chapter herself:
« This Colombian studio represents a major milestone in our strategy of expanding native content. We have long believed in the immense potential of the region and wish to offer premium experiences adapted to the needs of each market. »
This trajectory is coherent:
- the Brazilian market could reach 3.6 billion dollars by 2028
- Colombia remains one of the most stable and regulated countries on the continent
- the demand for live games has increased by 42 % in two years in LATAM
Pragmatic Play is not content with simply being present. The company wants to set the tempo.
Player feedback: three authentic testimonials
Jules, regular player
“Honestly, a table hosted by a Colombian dealer is something else. You feel the vibe, it sounds real, it breathes. It changes from those perfectly calibrated streams we see elsewhere.”
Mariana, occasional player
“I tested the roulette from my phone. The image is stable and clear, but sometimes I would like slower sessions. However, I love the warm feeling. You really feel welcomed.”
Sébastien, very experienced player
“The dedicated tables with Smart Studio personalization are impressive. But I’m waiting to see how they will handle the traffic. If it holds up, they will dominate the market.”
These voices tell the same thing… A sense of expectation, curiosity, sometimes doubt, but also a palpable excitement for a live casino that finally speaks the language of the local audience.
A new map of live casino is beginning to take shape
By opening this studio, Pragmatic Play is not simply marking an expansion. The brand is announcing a collective ambition to create a live casino that is more human, more authentic, more connected. A casino where the warm light of Bogotá replaces the cold neon glow. A place where the voice of a local dealer tells something more than a simple card draw. This studio does not only produce video streams. It produces a cultural shift.
FAQ - Understanding the impact of Pragmatic Play’s new live studio in Colombia
There is a particular moment when you close a news article about iGaming. A kind of after-effect. As if, behind the figures and the official statements, the industry kept moving quietly. It is in this in-between that the questions are born: those of the players who want to understand what is really changing on their favourite roulette tables, and those of the observers who scrutinise the Latin American ecosystem in full transformation. This FAQ tries to put some order into this flow. As a result, it goes straight to the point while letting breathe what makes the charm of a live casino studio. That human side, the technology and the promise of an immersion more real than life.
1. What is the real scope of this new live casino studio in Colombia?
The studio offers a concrete anchor in a market that is booming, with more than 100 tables and a production designed for a demanding LATAM audience. The infrastructure allows for more stable broadcasting, better localised games and smoother access for operators who are looking to offer tailor-made content. The impact is regional, but the strategy aims for continental reach.
2. How does this installation strengthen Pragmatic Play’s presence in Latin America?
It consolidates an already ascending trajectory. More than 15 million dollars invested, more than 1,500 jobs created, popular games adapted to local preferences, native dealers, and a production calibrated for an iGaming market that already exceeds 13 billion dollars in the LATAM zone if we add up the regulated jurisdictions. The expansion gains in legitimacy and in depth.
3. What do Spanish- and Portuguese-speaking dealers change for the player experience?
They improve the feeling of authenticity, reduce the distance between the screen and the table, and give back a central place to human contact. The interactions become more natural, more fluid, and the atmosphere gets closer to that of a real local land-based casino.
4. What does Smart Studio technology really bring to operators and players?
It allows for customised branding, a complete adaptation of the setting, strengthened responsiveness in production and a clearer impression of belonging to a unique space. For the players, this creates the feeling of entering a table designed for them, and not a generic stream among many others.
5. How does Pragmatic Play’s live offer meet the expectations of the LATAM market?
Latin American players are attached to proximity, to dynamism, to direct interactions. The studio meets these expectations thanks to games adapted linguistically, thematically and scenographically. Mega Roulette, in particular, has already confirmed this need for diversity when it was launched in August 2024, just like Money Time in September 2025, which immediately found its audience.
6. Which games will benefit from the localised versions produced from Bogotá?
Classics such as roulette and blackjack, major favourites such as Mega Roulette, as well as the new game shows announced for 2026. Each title is rethought for a local audience: atmosphere, tone, rhythm, presentation.
7. What concrete advantages should players notice in live sessions?
Lower latency, better image quality, and perfect linguistic coherence thanks to native dealers. The sessions will become more lively, more engaging, and transitions between games will be noticeably faster.
8. How does this studio influence the confidence of operators on the LATAM market?
It improves the reliability of the production chain, guarantees regulated content, and allows operators to differentiate themselves thanks to advanced customisation. This reduces operational risks and maximises player satisfaction.
9. Why was the Colombian market chosen to host this studio?
Colombia has developed one of the most stable and effective regulations on the continent. This within a mature technical framework and a very active player community. Bogotá is a strategic point for deploying content across the whole of Latin America.
10. Can this studio attract new actors to the region?
Yes, because it sends a strong signal: that of a structured, promising market that is already ready to welcome new investments. This type of infrastructure creates a domino effect that benefits the entire ecosystem.
11. What can be expected from the game shows planned for 2026?
More daring productions that are more focused on spectacle, staging and multipliers. Mega Sic Bac, launched in July 2024, has already shown how much this format can attract a very wide audience.
12. Can players expect better audiovisual quality in live sessions?
Yes, the production is calibrated to offer an optimised resolution, a more stable light, better-compressed sound and more precise synchronisation between the dealer’s voice and the actions on the screen.
