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Strategic partnership signed on September 1, 2025 between Yggdrasil and NOVOLINE.DE, a subsidiary of the Novomatic Group.
Objective: strengthen Yggdrasil’s presence in the German iGaming market, estimated at nearly €12 billion in 2024 (Statista).
Integrated catalogue: the Vikings series, Champion of the Underworld, Valley of the Gods, as well as titles from the YGG Masters program (Peter & Sons, 4ThePlayer).
NOVOLINE.DE, created in 2021 and based in Hamburg, is already a major player in the regulated German market.
The agreement illustrates Yggdrasil’s European expansion strategy, after Greece, Serbia and Spain.
The Novomatic Group generates more than €2.9 billion in revenue in 2023, consolidating the operator’s credibility.
Player benefits: a diversified, immersive and mobile-friendly offer, integrating advanced features (free spins, multipliers, special symbols).
Key statements:
Jose Kadala (Yggdrasil): “From high-quality graphics to high-octane game series, we have something to satisfy all preferences.”
Florian Hermann (NOVOLINE.DE): “Our customers will love the new titles added to our offering.”
A new wind is blowing through the German iGaming market: the Swedish supplier Yggdrasil joins forces with operator NOVOLINE.DE, a subsidiary of the Novomatic Group. Between iconic series and European expansion, this alliance marks a new strategic step in a fast-growing sector.
NOVOLINE.DE, a central player in the regulated market:
Created in 2021 and based in Hamburg, NOVOLINE.DE quickly secured a key position in the regulated German market. As a subsidiary of the powerful Novomatic Group, the operator benefits from the experience and reputation of a European gaming giant.
The German iGaming market is estimated at nearly €12 billion in 2024 (Statista), with an annual growth rate of around +9%. In this context, Yggdrasil’s arrival on NOVOLINE appears as a lever for strategic expansion.
Yggdrasil, a key supplier in Europe:
With more than 10 years of experience in creating online slot machines and casino games, Yggdrasil has established itself as a pioneer of innovation. Its success relies as much on graphic quality as on intense game mechanics, capable of appealing to both casual players and seasoned enthusiasts.
The iconic series of Yggdrasil:
The agreement provides for the integration of a catalogue rich in must-have titles:
the Vikings series, a true icon of Yggdrasil’s portfolio,
Champion of the Underworld, known for its volatility and energetic gameplay,
Valley of the Gods, a slot that continues to captivate with its aesthetics and multipliers.
The innovative creations of the YGG Masters program:
Beyond the blockbusters, NOVOLINE will also host a selection from the YGG Masters program. This initiative opens the doors to independent studios like Peter & Sons and 4ThePlayer, known for their creativity and unconventional approach. These additions enrich the portfolio with a touch of originality, meeting the growing demand for diversity in online casino games.
NOVOLINE, a rapid rise:
Since its launch in 2021, NOVOLINE.DE has established itself as a pillar of German iGaming. Its steady growth illustrates a solid strategy, supported by the resources of the Novomatic Group, a giant generating several billion euros in annual revenue in the gaming and entertainment sector.
Yggdrasil’s ongoing expansion in Europe:
This agreement in Germany is not isolated. It follows a series of recent partnerships concluded in Greece, Serbia and Spain, as well as established alliances such as the partnership with Everbet, which strengthened the premium offer in the Bulgarian market. Each new collaboration broadens Yggdrasil’s footprint and confirms its ambition to position itself as a leading player in the iGaming industry.
A diverse and accessible offer:
For players, this agreement means broader access to varied slot machines, from the Vikings saga to independent gems from the YGG Masters program. Diversity is at the forefront, allowing everyone to find a style of play that suits them.
Immersive and secure gaming experiences:
With a market strictly supervised by German legislation, players benefit from enhanced security. As emphasized by Jose Kadala, Chief Commercial Officer at Yggdrasil:
“From high-quality graphics to high-octane game series, we have something to satisfy all player preferences and we can’t wait to see what we achieve together.”
For his part, Florian Hermann, Managing Director at NOVOLINE.DE, highlights the added value:
“Yggdrasil has more than ten years of experience in creating engaging titles that have built a strong fan community. We are confident that our customers will love the new titles added to our offering.”
In Germany, Yggdrasil is no stranger: before NOVOLINE, the brand had already consolidated its local presence through a collaboration with Jokerstar, confirming the relevance of its strategy in a booming national market.
Before diving into the subject, one fact stands out: when an international supplier and a leading local operator seal an alliance, attention immediately turns to what happens behind the scenes. What does this partnership really mean for the German iGaming market, but also for the players behind their screens? Should it be seen as just a commercial agreement, or a true promise of a renewed experience?
This FAQ gathers the essential answers, mixing strategic vision and player experience, to clarify all the stakes of the agreement between Yggdrasil and NOVOLINE.DE.
1. Why is the agreement between Yggdrasil and NOVOLINE strategic?
Because NOVOLINE.DE is one of the main operators in the regulated German market. As a subsidiary of the Novomatic Group, it benefits from a strong reputation and a large player base. For Yggdrasil, it is an opportunity to strengthen its presence in an iGaming market estimated at nearly €12 billion in 2024 (Statista).
2. What role does the Novomatic Group play in this partnership?
Novomatic is a global leader in gaming, with more than €2.9 billion in revenue in 2023. Its subsidiary NOVOLINE relies on this expertise to provide a solid, recognized and secure platform in the German market.
3. Which Yggdrasil games are available on NOVOLINE?
German players will have access to flagship titles such as the Vikings series, Champion of the Underworld and Valley of the Gods, as well as original creations from the YGG Masters program, including independent studios like Peter & Sons and 4ThePlayer.
4. What is the YGG Masters program?
It is an initiative that allows independent studios to distribute their creations through the Yggdrasil platform. This enriches the NOVOLINE offering with more varied and often innovative content.
5. What concrete benefits for German players?
They enjoy a diverse, secure and immersive offering, combining iconic titles with bold new releases. German regulation ensures a transparent and responsible framework, while Yggdrasil’s mechanics add creativity and surprise.
6. What makes the Yggdrasil experience unique?
The combination of spectacular graphics, epic soundtracks, and intense game mechanics. Each spin becomes an experience, whether exploring a mythological saga or living a more contemporary adventure.
7. Are Yggdrasil games accessible on mobile via NOVOLINE?
Yes! All titles are optimized for smartphones and tablets, with the same fluidity and visual quality as on desktop, allowing play anywhere and anytime.
8. Which types of players will particularly enjoy this offering?
Fans of epic sagas like Vikings, curious players seeking more artistic universes (Peter & Sons), and enthusiasts of high volatility who enjoy the adrenaline rush of every spin.
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