Branded content developer and IP rights holder to accelerate business strategy and increase scale of operations with GATI integration.
Skyrocket Entertainment, a branded content developer and IP rights holder, has joined Yggdrasil's flagship YG Masters programme, gaining access to the vendor's latest GATI standardisation technology as a springboard to drive global growth.
Skyrocket's content development and distribution division, The Games Company 'TGC', joins a host of the world's most innovative independent studios and game developers in the award-winning YG Masters programme, which has seen partners design, develop and distribute the most successful content using Yggdrasil's proven technology and global network.
Launched at the 2018 Cannes Film Festival, Skyrocket Entertainment transforms iconic Hollywood feature films and branded intellectual property rights into content for real and social gaming. The company recently acquired international rights to 75 feature films, including Rambo 4, The Expendables and Fallen franchise. In 2019, Skyrocket acquired The Games Company to expand its reach with exciting and exceptional games.
Skyrocket's TGC will have access to GATI, Yggdrasil's pre-configured, regulatory-ready development toolkit, allowing game studios and developers to use a standardised technology solution to efficiently develop and distribute games around the world.
This means that YG Masters partners can source, create and distribute content and dramatically accelerate their global reach, finding new ways to increase revenue, all using a standardised interface.
GATI is the catalyst for Yggdrasil's decentralised aggregation network "DAN". All Yggdrasil partners integrated with GATI will be able to sell their games to any Yggdrasil franchisee worldwide. This is a unique model that allows them to rapidly expand distribution and increase revenue opportunities, while developing completely new ways of working and collaborating.
Stuart McCarthy, Head of Partner Strategy and Procurement at Yggdrasil, said: "Skyrocket has grown rapidly in a very short space of time, but by joining YG Masters they will be able to dramatically accelerate that progress and scale, with access to an unlimited audience. All powered by our revolutionary GATI technology. I am confident that our customers and their players will enjoy the innovative games that come from our Skyrocket partnership."
Richard Clarke, COO of Skyrocket Entertainment, said: "We are delighted to announce our partnership with Yggdrasil. YG Masters has been a phenomenal success for its members and the recent addition of GATI technology will provide us with the firepower we need to boost and further develop our global operations in the most efficient and secure way."
