Yggdrasil has entered into an agreement with Intralot to provide its best-in-class slot content in Italy, one of the most established regulated markets in the world.
The deal will see Intralot add Yggdrasil's award-winning portfolio of video games, including hit games such as Vikings Go to Hell™ and the Vikings Go Berzerk™ sequel, as well as its latest release, Penguin City™, all of which have exploded in the ratings.
The full range of top-performing Yggdrasil slots is complemented by its exclusive range of in-game promotional tools, BOOST®. This will allow Intralot to launch in-game client promotions offering cross-selling opportunities and a superior gaming experience using leaderboard tournaments, configurable cash races and proven gamification features to drive retention and engagement.
Intralot Italia is a subsidiary of Gamenet Group, one of the largest gaming companies operating in Italy in the public gaming sector. With a current network of over 750 outlets, more than 230 online games and a wide portfolio of innovative products, Intralot Italia is one of the leading operators in the Italian betting and online gaming markets.
Yggdrasil CEO Fredrik Elmqvist said: "Expanding our partnerships in major regulated and newly regulated markets is part of our long-term strategy and we are delighted to announce our agreement with Intralot. Italy is a well-established online gambling market and we expect future growth as demand from operators increases year on year."
Francesco Mastantuoni, CEO of Intralot Italia, said: "We are very pleased with the launch of this new content, as it supports our commitment to meet the needs of the market and respond to the changing preferences of players. We are confident that players will embrace a wider variety of content and that our partnership with Yggdrasil will soon yield very positive results."
