Yggdrasil has signed an agreement to supply its market-leading online casino products - its brilliant slot machines - to operator Genting.
Genting UK, part of the international Genting Group, will offer its online players the full catalogue of Yggdrasil games, including the successful Vikings series. In addition to the library of top-performing titles, Genting will benefit from BOOST®, Yggdrasil's suite of integrated promotional tools, offering tournaments and in-game leaderboards. But also configurable cash race series married with proven gamification features to increase player retention and engagement. Both parties plan to integrate other Yggdrasil Superior Gaming products as the partnership evolves.
Yggdrasil CEO Fredrik Elmqvist said: "As one of the most famous and respected casino brands on the planet, we are delighted to have reached this agreement with Genting. We look forward to working closely with them to deliver our market leading games and maximise player enjoyment. Genting has operated casinos around the world for over 50 years. It owns and operates more than 40 locations in the UK, including Crockfords and The Colony Club. GentingCasino.com offers over 300 online slots as well as casino games including blackjack and roulette."
Director of Gaming Products, Rob Hoddinott said: "Our goal is to present the most exciting and engaging gaming experiences. Yggdrasil's products have proven appeal among a wide range of slot players. They will therefore be a very positive addition to our online casino."
