The Franchise solution allows global partners to take control of their iGaming strategy and accelerate content development and distribution.
Yggdrasil Gaming has signed a strategic franchise license agreement with Asian gaming provider Azure Tech. This is Yggdrasil's second franchise agreement in less than two weeks. The first franchise agreement was with Flow Gaming in April 2020.
Azure Tech is a rapidly emerging content provider, introducing superior gaming content to the Asian gaming industry. With its dedicated IT infrastructure, Azure Tech has the ability to ensure best-in-class performance on game content distribution. With its custom BI service, Azure Tech is able to take customer engagement to the next level and increase customer profits.
As part of the franchise license agreement, Azure Tech will have access to Yggdrasil's entire end-to-end game development process, the YG platform, including its standardized GATI "Game Adaption Tools & Interface" technology solution and game promotion tools via BOOST™.
As a franchisee of Yggdrasil and through the unique GATI technology, Azure Tech will be able to source and offer its own game content for distribution in targeted markets, as well as cross-collaborate with other franchisees globally, accelerating territorial reach and generating additional revenue.
Azure Tech's business strategy will be significantly accelerated as a result of its decision to become a Yggdrasil franchisee, allowing the provider to take greater control of its B2B iGaming operations, rapidly develop market opportunities and optimise its roadmap offering.
Cora Chen COO of Azure Tech, said: "We are very proud to extend our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed at their agility and responsiveness as a company and how Yggdrasil continues to provide groundbreaking technologies that accelerate time to market for partners' business needs. We are very excited to become a Yggdrasil franchisee, and we look forward to realising the potential of GATI technology, starting to collaborate with other franchisees and having full access to their best slot and table games."
Björn Krantz, Head of Publishing at Yggdrasil, said: "We are absolutely delighted to sign our second strategic franchise partnership in just two weeks. With our new franchise offering, Azure Tech will be able to scale their go-to-market operations and accelerate their business strategy in a way they never thought possible. GATI is a truly disruptive technology. All of our partners, being tightly integrated with GATI, will be able to sell their games to any of our global franchisees. It's a unique way to rapidly scale distribution and revenue opportunities while enabling completely new ways of working and collaborating. This is a really exciting time for us, Azure Tech and our franchisees."
