Supplier unveils new bingo product for PlayOJO.
Pragmatic Play, one of the gaming industry's leading content providers, has produced a bespoke bingo product for SkillOnNet's PlayOJO brand, in partnership with ITV's hit show, The Masked Singer. The unique game was launched late last month.
Leveraging the operator's high-profile partnership with one of the UK TV channel's most exciting shows, Pragmatic Play's The Masked Singer Bingo™ combines the show's features and branding into an exclusive 90-ball bingo hall.
On entering The Masked Singer™ bingo hall, players are invited to choose the mask they think will appear on the bingo ticket that wins FH. At this point, all their bingo tickets change to show a mask that reflects their selection.
If the mask chosen matches the one displayed on one of the winning Full House tickets, the winning players will receive free tickets to their next game. There is also a daily 'take home' jackpot in The Masked Singer Bingo™ room, which is guaranteed to be won at the end of each day.
Highlighting Pragmatic Play's flexibility and impressive speed of mobilisation, the product went from concept to online in record time.
Claire McDaid, Vice President of Bingo at Pragmatic Play, said: "Our partnership with SkillOnNet is extremely strong and we are delighted to partner again and create a unique bingo proposition. Taking a hugely popular brand and turning it into a bingo product in a matter of months was a challenge for the team, but the end product is something we are proud of. Adding additional features to increase retention is sure to increase the popularity of the game and we are all extremely confident in the performance of the product as we continue to evolve our relationship with SkillOnNet."
