The provider will create an exclusive live casino environment for Kindred's Unibet.
Pragmatic Play, a leading content provider for the gaming industry, has signed a major agreement with Kindred to create a full live casino environment for the operator's leading brand, Unibet.
The agreement will see Pragmatic Play create a live studio with a range of live gaming tables, such as Blackjack and Roulette, exclusively for Unibet customers, with custom branding and design. Incorporating the latest 4k video technology and surround sound systems, Pragmatic Play's entire selection of live casino titles are broadcast from a state-of-the-art, custom-designed studio in Bucharest.
The supplier's goal of being the leading multi-product supplier in the market is reinforced by this agreement with a leading operator of Kindred, which is itself one of the world's leading digital entertainment brands.
Pragmatic's Live Casino content has been the subject of a number of developments in recent months, with the launch of premium products such as Mega Wheel, the world's first board game programme, as well as Blackjack and Roulette Azure adding to its enviable list of live dealer products. On 24 February, a second innovative gaming programme, Mega Roulette, was launched, further strengthening the live offering.
Yossi Barzely, Director of Business Development at Pragmatic Play, said: "This is a really big deal for us. The impact of broadcasting one of our fully customised live casino environments to the world via an operator like Unibet cannot be underestimated. The deal is just the reward for the hard work of our teams, and we can't wait to get started."
David Robertson, Director of Kindred Casino, said: "Our goal of providing entertainment, designed for an unforgettable experience, will be made much easier through the partnership with Pragmatic Play. This customised product that we will be able to issue will allow us to interact with our customers exactly as the market demands, which is essential for us."
