The leading UK operator will now have access to the provider's entire live casino portfolio.
Pragmatic Play, one of the gaming industry's leading providers of gaming content, has expanded its agreement with leading UK operator Betway to include live casino.
With the online operator adding Pragmatic Play's slots to its content catalogue in December 2020, the agreement was quickly expanded to add the supplier's range of live casino products.
Betway customers will have access to the entire Live Dealer portfolio, including the provider's first TV-style live product, Mega Wheel™, as well as the popular Blackjack Azure and Roulette games.
Pragmatic Play's entire selection of Live Dealer titles are broadcast from a purpose-built state-of-the-art studio in Bucharest, incorporating the latest 4k video technology, as well as immersive sound systems.
The agreement highlights the ease of scaling Pragmatic Play's multi-product offering, with operators able to add more verticals quickly and seamlessly via the vendor's unique API solution.
Bhotesh Maheshwari, vice president of business strategy and operations at Pragmatic Play, said: "Betway has only been a customer for a few months and we already enjoy a fantastic partnership. Our portfolio of live casinos offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level."
Paul Adkins, Director of Marketing and Operations at Betway, said: "Pragmatic Play's slots offering has been a great addition to our online casino, and we are delighted to complement this with their live casino range. Adding new verticals from Pragmatic Play has been very easy thanks to their unique API integration and we look forward to continued success together in the future."
