Innovative game studio True Lab joins Yggdrasil's established and fast-growing YG Masters programme to accelerate its global business growth ambitions.
Emerging game studio True Lab has joined YGdrasil's flagship YG Masters programme, gaining instant access to the vendor's groundbreaking GATI standardisation technology as a business interface to realise its global business strategy.
True Lab joins a host of the world's most innovative independent studios and game developers in the award-winning YG Masters programme, which has seen partners design, develop and distribute the most successful content using Yggdrasil's proven technology and global network.
GATI is a pre-configured, regulatory-ready development toolkit, allowing studios and game developers to use a standardised technology solution to develop and distribute games worldwide. This means that YG Masters partners can source, create and distribute content and crucially accelerate global reach, finding new ways to increase revenue, all using a standardised interface.
GATI is the facilitator of Yggdrasil's decentralised aggregation network "DAN". All Yggdrasil partners integrated with GATI will be able to sell their games to any Yggdrasil global franchisee. This is a unique model that allows them to rapidly expand distribution and increase revenue opportunities, while developing new ways of working and collaborating.
True Lab is an MGA-licensed iGaming provider within the True Flip Group, supplying its growing network of major brands with innovative HTML5 titles that contain unique mathematics and gameplay.
Its latest multi-channel games include Victoria Wild™, a multi-location game with a maximum win of 20,000, Startup Valley which allows players to earn experience points in the bonus game and Mining Factory.
Stuart McCarthy, Head of Partner Strategy and Procurement at Yggdrasil, said: "I'm delighted to welcome our new True Lab partners to our flagship YG Masters programme, powered by revolutionary GATI technology. True Lab has shown a lot of promise with their recent games and their track record is full of exciting content that will deliver all the thrills and excitement that gamers are looking for. It will be great to see them integrate with GATI, commercialise their roadmap and help them achieve their global growth ambitions."
Vasily Polynov, Director of Business Development at True Lab, said: "We are very excited about this partnership, which combines True Lab's amazing and innovative new games with Yggdrasil's world-class YG Masters programme. The integration through their standardised GATI technology will give us the opportunity to scale our business operations in a very efficient way. True Lab is aiming to expand into a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil's regulatory markets through a single integration. With our first partner product almost ready, we look forward to hitting many lobbies in the near feature."
