“Cactus Gaming and Pragmatic Play are taking another step forward in Brazil with the rollout of Smart Studio. A solution that gives live casino a more premium dimension.”
Pragmatic Play is continuing to expand its footprint in Brazil’s regulated market by strengthening its partnership with Cactus Gaming. The supplier has announced the launch of its Smart Studio across the operator’s operations. The result is advanced customisation of the live environment and a stronger brand experience. In a sector where image, immersion and perceived quality carry growing weight, this rollout reflects the rising importance of live casino as a truly premium product.
The launch of Smart Studio with Cactus Gaming comes at a particularly interesting moment for the Brazilian market. It confirms a dynamic that was already well established between the operator and Pragmatic Play while giving the relationship broader scope. This partnership moves beyond a simple catalogue expansion and enters a more complete logic where technology, user experience and brand identity move forward together. For Cactus Gaming, it is a clear way to strengthen its positioning. For Pragmatic Play, it shows a presence that continues to grow in depth within a territory with very strong potential.
From both an editorial and commercial perspective, this kind of move stands out. Live casino has become a segment where presentation matters just as much as gameplay mechanics. The most ambitious operators now aim to offer far more than access to tables streamed live. They want to build a recognisable, coherent and elegant universe that extends their brand into every visual detail. Cactus Gaming appears to be moving in exactly that direction. It does so with the support of Pragmatic Play, whose ability to deliver adaptable solutions is especially valuable here.
The strengthening of this partnership also shows how strongly the Brazilian gambling market encourages more sophisticated alliances. Cactus Gaming has chosen to elevate its live offering with a tool that is already recognised in the region. Pragmatic Play, in turn, confirms its intention to support partners with solutions that create a visible difference. This approach gives the partnership a strategic depth that goes far beyond the scope of a standard corporate announcement.
Smart Studio sits at the heart of this story, and for good reason. It offers a direct answer to one of the biggest challenges in eGaming today: personalisation. Pragmatic Play designed this solution to give operators greater control over the look and feel of their live environment. Set design, branding, visual consistency and brand presence all become easier to refine with a much more precise touch. For Cactus Gaming, that means a new ability to shape its live casino offering with more personality and stronger cohesion.
This level of customisation brings real value in practice. From the very first seconds at a live gaming table, players can feel the quality of the setting around them. The atmosphere comes through naturally. Visual elements fall into place. The brand fits more smoothly into the overall experience. All of this makes the journey far more memorable. Smart Studio allows Cactus Gaming to strengthen that sense of unity. The operator can present an offer that does more than simply function well. It can also express a clear identity.
For Pragmatic Play, this rollout also sends a strong signal. The supplier shows that it can support market evolution with tools that match what operators are looking for right now. The era of content volume alone is giving way to a more mature phase, where presentation quality has become a competitive marker in its own right. In that context, Smart Studio looks like a perfectly timed answer. This is especially true in a market like Brazil, where operators want to build offers that leave a lasting impression.
Cactus Gaming therefore gains a solution that works on several levels at once. It enhances the company’s image, improves the player experience and gives its live offer more depth. The overall effect creates a very clear sense of upgrade. There is real work here on perception, coherence and signature. In modern eGaming, that dimension carries huge weight.
Another strength of Smart Studio lies in its ability to turn live casino into a genuine brand territory. That point deserves attention. For a long time, live offers were mainly viewed through the lens of available gambling games and broadcast quality. Today, they also serve as a space for operators to express who they are. Thanks to Pragmatic Play, Cactus Gaming can extend its positioning right into the environment of its tables. It is no longer only about content. It is also about presence, style and experience.
The integration of Smart Studio allows Cactus Gaming to strengthen its setup across several essential areas:
Through this solution, Cactus Gaming gains elegance, clarity and visual impact. Players discover an environment that feels better orchestrated and more faithful to the operator’s identity. That perceived quality naturally improves comfort of use and strengthens the overall appeal of the offer.
The strengthened partnership between Cactus Gaming and Pragmatic Play also translates into access to a selection of major live casino staples. These include localised live games such as Blackjack, Roulette and Baccarat. This trio still carries remarkable weight in the industry. It represents the tradition of table games, the elegance of live casino and that sense of closeness to the world of a real casino that many players are looking for. For Cactus Gaming, building on these pillars provides a particularly solid base for developing an offer that feels credible, attractive and high-end.
The appeal of this selection lies as much in its symbolic strength as in its commercial efficiency. Blackjack, Roulette and Baccarat enjoy instant recognition. These titles speak to a very broad audience. They appeal to strategy lovers, fans of pure rhythm, players who enjoy the atmosphere of major tables and also those discovering live casino with curiosity. By placing them in an environment enhanced by Smart Studio from Pragmatic Play, Cactus Gaming gives them a setting that raises their presence even further.
This combination of live classics and advanced customisation gives the partnership real coherence. It shows that Cactus Gaming is doing more than offering recognised tables. The operator also wants to present them with special attention to experience, presentation and quality of delivery. It is a smart way to strengthen the appeal of its offer while reinforcing its identity in the Brazilian market.
Their importance within a premium live strategy rests on several strengths:
This announcement sheds very clear light on Pragmatic Play’s ambitions in Brazil. The supplier presents the agreement as a new partnership expansion in the local regulated market. That underlines just how strongly the country now stands out as one of the most exciting arenas in international eGaming. The growth potential is considerable. Operators are refining their strategies quickly. Demand for premium solutions continues to fuel a highly dynamic environment. Pragmatic Play is therefore moving with an assertive rhythm, backed by a strategy of stronger presence and gradual deployment of its most distinctive technologies.
This positioning has all the hallmarks of a long-term strategy. By working more closely with Cactus Gaming, Pragmatic Play is strengthening its place in a market that has captured the attention of the entire industry. The supplier is giving itself the means to stand out not only through the strength of its content, but also through the quality of its support solutions. This regional path had already taken shape with the launch of Smart Studio at Ecuabet in Ecuador in June 2025. That step had already highlighted the group’s intention to establish this product in regulated environments with strong potential.
The relationship with Cactus Gaming illustrates that logic perfectly. The operator benefits from an advanced solution that strengthens its offering. Pragmatic Play, for its part, is anchoring its brand even more firmly in the Brazilian landscape. This kind of partnership creates a virtuous circle. It brings stronger identity for the operator and greater visibility for the supplier. At the centre of it all sits a more rewarding player experience.
This announcement of 26 March 2026 also confirms a powerful underlying trend. Customisable live casino is gaining ground as a premium segment within regulated markets. That direction matches the evolution of expectations perfectly. Presentation quality matters more. Brand image carries more weight. The level of immersion also plays a central role. In Brazil itself, that momentum had already found an earlier example with TQJ in August 2025. That is further proof that Pragmatic Play is moving forward with consistency in this area. Cactus Gaming and Pragmatic Play are therefore part of a regional sequence of deployments that gives even more weight to this latest announcement.
The launch of Smart Studio with Cactus Gaming brings several structural elements into focus:
The comments shared around the announcement add even more depth to this story. Victor Arias, VP of LatAm at ARRISE, highlights the strong adoption of Smart Studio across Latin America. He points to the flexibility of the environments on offer and the degree of customisation available to operators. His statement reflects a very clear reading of the market. The most ambitious players are now looking for solutions that can support their image with precision and give their live offering a more distinctive identity.
Thiago Garrides, CEO of Cactus Gaming, stresses the already significant contribution Pragmatic Play’s products have made to the group’s growth in Brazil. He presents the arrival of Smart Studio as a further opportunity to expand the operator’s casino portfolio and deliver the best possible experience to its customers. His message strengthens the idea of an already productive relationship that is now entering a new phase of added value.
With the rollout of Smart Studio, Cactus Gaming is taking an important step in enriching its live offering in Brazil. The operator is equipping itself with a solution that helps it express its brands more clearly, raise the perceived quality of its live casino and deliver a more immersive experience to its players. Pragmatic Play, on its side, confirms its ability to support regulated markets with an approach that combines content, technology and advanced personalisation.
This news story perfectly illustrates the evolution of live casino towards more strategic formats. Within that movement, Cactus Gaming and Pragmatic Play stand out as two companies clearly determined to play a leading role in the Brazilian market.
What is the partnership between Cactus Gaming and Pragmatic Play?
The partnership between Cactus Gaming and Pragmatic Play allows the operator to strengthen its live casino offering with the Smart Studio solution in the Brazilian market.
What is Pragmatic Play’s Smart Studio?
Smart Studio is a customisation solution for live casino. It allows operators to adapt the visual environment of the tables to match their brand identity.
Why is this partnership important for Cactus Gaming?
This partnership allows Cactus Gaming to expand its live portfolio, strengthen its brand image and offer a more premium experience to its players.
Why is this partnership important for Pragmatic Play?
This rollout allows Pragmatic Play to strengthen its presence in Brazil and continue the expansion of Smart Studio across regulated markets.
Which games are included in Smart Studio at Cactus Gaming?
The featured live gambling games include Blackjack, Roulette and Baccarat.
Does Smart Studio change the rules of live casino games?
Smart Studio mainly enhances the visual environment and branding. The main mechanics of the table games remain familiar to players.
What does Smart Studio actually allow an operator to do?
It allows operators to personalise the set design, visual identity, overall atmosphere and brand consistency around live gaming tables.
What is Cactus Gaming’s goal with this launch?
Cactus Gaming aims to offer a more immersive, more coherent and more rewarding live experience in the Brazilian market.
Why does the Brazilian market attract so many eGaming companies?
Brazil attracts eGaming companies because of its growth, its regulated framework and its strong commercial potential in online casino.
Does this partnership only concern Brazil?
Yes, this activation relates to Cactus Gaming’s operations in the Brazilian market.
How does Smart Studio improve the player experience?
Smart Studio improves the player experience by strengthening immersion, perceived quality and the visual consistency of live casino tables.
Were Cactus Gaming and Pragmatic Play already working together?
Yes, this launch strengthens an already existing relationship between Cactus Gaming and Pragmatic Play.
Why is premium live casino becoming more important?
Premium live casino is becoming more attractive because it combines the authenticity of live play, stronger visual immersion and a more powerful brand experience.
What should be remembered from the agreement between Cactus Gaming and Pragmatic Play?
The key point is that Cactus Gaming is strengthening its live offering in Brazil through Pragmatic Play’s Smart Studio, with an approach focused on personalisation and premium positioning.
