An innovative gaming supplier is to enter a new market for the first time after partnering with the country's largest operator.
Yggdrasil is set to make its debut in the Czech Republic's regulated market after agreeing to provide leading brand Tipsport with its portfolio of innovative, high-quality casino games.
Tipsport is the country's largest gaming and betting brand, with over 1,000 outlets and a growing online offering that will now include some of Yggdrasil's slot games, including the latest versions of Vikings Go To Hell™ and Tut's Twister™.
The leading Czech operator will also use Yggdrasil's unique in-game promotional tool, BOOST®, which will enhance the player experience with in-game tournaments, cash runs and missions.
Yggdrasil games are expected to launch in the Czech Republic with Tipsport in the coming months, in full compliance with Czech Republic requirements.
The Czech Republic's regulated online market came into effect on 1 January 2017, following the introduction of a new Gambling Act. The market generated a gross win of €1.58 billion in 2017, with online contributing €380 million of that total, according to data from H2 Gambling Capital.
Yggdrasil games operate in a host of regulated and newly regulated markets, including the UK, Italy, Estonia, Latvia, Belgium and Denmark.
Fredrik Elmqvist, CEO of Yggdrasil, said: "In February this year we signed an agreement to enter Spain, one of the fastest growing European territories. Today we announce our entry into the Czech Republic with the leading brand Tipsport. As part of our long-term strategy, we are committed to expanding our footprint in the regulated market. If we believe there is a suitable environment for our core games and promotional tools, we will do so with the best possible partners. We are ready to engage with Tipsport and foster a long-term partnership."
Jakob Lorentzon, Head of Online Casino, Tipsport, said: "We are delighted to partner with such an innovative and dynamic company as Yggdrasil. Their games work very well in regulated markets and we look forward to offering them to our large and growing customer base."
