Yggdrasil Gaming has signed a strategic franchise IP license agreement with Flow Gaming, allowing the content provider to take further control of its B2B iGaming operation and optimise its market roadmap offering.
As part of the franchise license agreement, Flow Gaming will have access to Yggdrasil's entire end-to-end game development process, the YG platform including its new GATI "Game Adaption Tools & Interface" product, game promotional tools via BOOST™ and access to content created by YG Masters partners.
As a franchisee of Yggdrasil, Flow Gaming will be able to source and offer its own game content for distribution in its target market and cross-collaborate with other franchisees globally, accelerating territorial reach and generating additional revenue opportunities.
Flow Gaming is an Asian market leader in distributed casino technology and next generation services. Their platform has the power to provide the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and stay ahead of the innovation curve. Through years of growth and success, Flow Gaming has recognised the importance of maintaining strategic relationships that reflect its culture of unwavering ethics and mutual respect.
Peter van Tuyl, COO of Flow Gaming, said: "We are delighted to partner with one of the best and most innovative iGaming solutions and slot providers in Europe. Yggdrasil is one of the companies we have been looking for for a long time. They have fantastic content that will do well with our Asian customers. With our extensive marketing knowledge and infrastructure for distribution in Asia, this will be a great concept for both parties. The Yggdrasil franchise proposal is a very smart new approach to integrating their content and technology. It will allow us to optimise and improve our business strategy and we look forward to becoming a franchisee."
Björn Krantz, Head of Publishing at Yggdrasil, said: "We are absolutely delighted to sign this very strategic franchise partnership with Flow Gaming. With the Yggdrasil franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what makes Yggdrasil one of the most innovative and successful iGaming providers in the industry. In the Franchise package, everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, development, knowledge, experience and ongoing support as a complete out-of-the-box gaming platform solution. As such, the Franchise solution allows partners around the world to take full control of their iGaming business and facilitate next level business collaborations."
