The supplier and the operator take a new step in their collaboration.
Pragmatic Play, a leading content provider to the gaming industry, has consolidated its agreements with Broadway Gaming after integrating its slot machines into the operator's offering.
Broadway Gaming, operator of one of the UK's largest bingo networks, will offer customers at its five bingo sites, including its flagship brand 'Butlers Bingo', Pragmatic Play's impressive range of slot games.
To enhance cross-selling, Broadway Gaming brands will also offer Pragmatic Play mini-games in their website halls. Some of the games players will soon be able to enjoy on the operator's websites are the popular Wolf Gold™, hits like Big Bass Bonanza™ and Chilli Heat™, but also newer versions like Pyramid King™.
In addition to the slots, Broadway Gaming will also have access to the provider's Drops and Wins promotional tool, available via Pragmatic Play Enhance, as well as the Pragmatic Replay feature.
Bhotesh Maheshwari, vice president of business strategy and operations at Pragmatic Play, said: "Our bingo range is already up and running with Broadway Gaming and we are delighted to take this agreement a step further, now including our slots catalogue. This agreement is another example of our multi-product approach paying off and we look forward to a long and prosperous relationship with them."
David Butler, CEO of Broadway Gaming, said: "We already have a strong working relationship with Pragmatic Play after acquiring the supplier's successful bingo offering, and it made a lot of sense for us to expand our product offering to include slots. Bringing such prestigious content to our brands is important to us, and we look forward to seeing how our players respond."
