Gaming1 enters the Netherlands with its new joint venture.

Gaming1, a leading sports betting and gaming partner, has unveiled its latest partnership to enter the Dutch market.

The joint venture combines Gaming1 with the prestigious Dutch land-based brand Gran Casino, which operates a number of hotel casinos and gaming rooms in partnership with Van der Valk, one of the largest hotel and restaurant chains in the Netherlands and owner of a number of four-star properties in Europe and the Caribbean.

Through this new partnership, Gran Casino will use Gaming1's proprietary casino and sports betting platform to provide a state-of-the-art online casino experience. It will also allow Gran Casino to enter the online gaming and betting market for the first time. The new site will carry Gaming1's flagship Circus brand.

Already recognised as one of the leading online gaming brands in France, Belgium, Serbia and Peru, Circus is now entering the Dutch market with a focus on its digital business.

Combining the local expertise of Gran Casino and Van der Valk with Gaming1's technology, the agreement also includes the provision of Gaming1's games catalogue, including slots and table games.

Sylvain Boniver, COO and co-founder of GAMING1, said of the new partnership:

"With several successful partnerships in various regulated markets around the world, our unique model brings together the expertise of both parties to create the perfect omnichannel experience. We are pleased to partner with Gran Casino and Van der Valk. As Belgium and France are our home markets, it is a real pride for us to finally announce our arrival in one of Europe's newest regulated jurisdictions."

Frank Kastelijns, Director of Gran Casino, added:

"The Dutch online market is full of opportunities, and we are delighted to be partnering with Gaming1, which has built a strong reputation for transforming its partners' operations into a true digital experience. We are confident that together we will be able to offer players one of the best online game catalogues." 

Gert van der Valk, director of Van der Valk International, also commented on the agreement:

"Unir Gaming1, one of the European leaders in the industry, together with Gran Casino and Van der Valk International, demonstrates the extent of our ambition for Dutch players. Together we will take the gaming and hospitality sectors to another level with our unique experience."

With its scalable platform that offers a seamless casino and sports betting experience, Gaming1 offers advanced gamification features, full integration of land-based activities, localised betting pricing and the best bet acceptance rates in the market.

In addition to its successful land-based operations in France and Belgium, the group also operates as a partner of choice in the gaming and sports betting sector in regulated markets including Portugal, the US, Spain, Switzerland, Colombia, Serbia and the MGA markets.

Another highlight was that last year Gaming1 became the first online live casino provider in Colombia, in partnership with Evolution. The company also celebrated its entry into the US market with its joint venture with Delaware North, a world-class player in the hospitality industry and owner of several gaming rooms and casinos in the US and Australia.