The new member would work alongside the company's vice president in Latin America, Victor Arias, to serve the local customer base.
Pragmatic Play, a leading content provider in the gaming industry, has appointed Marcos Ford as Account Executive for its Latin American hub, as part of the company's expansion plan to provide services to Latin American operators with local expertise.
Ford will lead Arias' Account Executives team in South America, supporting local executives, to reinforce the company's strategy of providing a localised and personalised service experience to its partners in Latin America. Demonstrating that Latin America is key to the company's expansion plan, which is growing at an exponential rate.
Víctor Arias, Vice President of LATAM at Pragmatic Play, said: "Marcos' role is essential to our local business development strategy. His experience in iGaming and management adds value to the service we want to offer to operators in the continent. We are very pleased to have him on our team."
Marcos Ford added: "I am very happy to be part of such an incredible team, it is a fantastic opportunity as Pragmatic is one of the leading iGaming providers in the industry."
Pragmatic has achieved significant growth in the region since opening its Latin American centre in June. The team led by Arias has already managed to sign some of the largest operators in the region, positioning the company as one of the fastest and most efficient iGaming providers.
