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0Play'n GO, the Swedish pioneer in online gaming, continues its rapid expansion in North America. The recent acquisition of a license in the state of Connecticut marks a crucial milestone in this progression. After securing licenses in key states such as New Jersey, Michigan, and West Virginia, Play'n GO demonstrates its clear determination to conquer the U.S. market. This fourth license fits perfectly into the company's broader strategy to become a major player in the U.S. iGaming industry.
Canada has not been left behind in Play'n GO’s ambitions. As early as 2022, the company was one of the first to obtain a license in the Canadian province of Ontario. This event marks a true turning point in its North American development. Not only has Play'n GO paved the way as a key provider of online slot games, but it has also seen its North American team grow significantly. Games like Book of Dead, an iconic title in its portfolio, are already on their way to becoming top 10 favorites across North America, with player popularity steadily increasing.
When we take a moment to reflect, Play'n GO’s rapid rise in North America resembles that of a giant who, after conquering Europe, sets its sights on a new continent. Although the company has only recently gone live with some U.S. operators, it is preparing to make a major impact with the firm intention of establishing a lasting presence.
According to Magnus Olsson, Chief Commercial Officer at Play'n GO, the acquisition of this new license in Connecticut is just another piece in the puzzle of American conquest. His statement highlights a precise strategy: "Online gaming operators in the U.S. are now focusing on customer retention to avoid the often exorbitant acquisition costs. Especially in regions like New Jersey, New York, and Connecticut, where media competition is intense."
And Olsson is right in such a dynamic and competitive market, the ability to retain players is crucial. "The fact that we can offer our games in Connecticut, titles known for their player retention capabilities, will not only delight operators but also their players," he adds. In other words, Play'n GO's entry into this state could bring a fresh breath to online gaming operators' retention strategies. Who hasn't wanted to dive into an epic session of Book of Dead, knowing that the rewards are truly worth it?
Play'n GO’s ambition knows no boundaries. Currently active in over 25 regulated markets worldwide, the Swedish provider plans to release more than 50 new slot titles in 2023. Whether in Europe, North America, or elsewhere, Play'n GO has become an essential player. It is no coincidence that its recent license in Connecticut adds to an already impressive list of achievements. "We aim for excellence in every regulated market worldwide," Olsson declares with contagious confidence.
It is clear that Play'n GO, with its bold vision, does not just follow trends. It creates, shapes, and redefines them, offering players an immersive experience full of surprises. And if you’re curious about what the future holds, know that 2023 will be marked by a wave of new releases that are sure to keep you on the edge of your seat for hours!
