Key takeaways on the Play'n GO and Betano partnership
The Play'n GO and Betano partnership
Launch confirmed on 7 July 2026
Full Play'n GO catalogue rolled out at Betano in Colombia
Betano already active in Colombia since 2024: this expands the offering rather than marking a market entry
Immediate access for all players registered on the Betano Colombia platform
The games rolled out
Play'n GO's full portfolio, more than 400 titles in total
Book of Dead: released in 2016, Egyptian theme, 96.21% RTP, wins up to 5,000x the stake!
Reactoonz: released in 2017, 7x7 cluster pays grid, 96.51% RTP, wins topping 4,500x the stake!
A range of mechanics and themes designed to appeal to different player profiles
Colombia, a benchmark regulated market
First Latin American country to fully regulate online gambling, through the 2016 eGaming Act
Coljuegos, the national regulator, established in 2011
First online concession granted in 2017 to Wplay.co
Widely seen as stable and mature compared with other regional jurisdictions still finding their footing
Magnus Olsson's reaction, Chief Commercial Officer at Play'n GO
Describes Colombia as central to Play'n GO's global growth strategy
Praises Betano as a LatAm partner that shares Play'n GO's commitment to quality and compliance
Voices confidence in a successful partnership for both parties
Betano and Kaizen Gaming
Betano belongs to the Greek group Kaizen Gaming
Present in around twenty regulated markets across Europe, the Americas and Africa
Extensive sports sponsorship strategy, from South American football to major European competitions
Play'n GO gains a high visibility platform in an already competitive market
Play'n GO powers Betano for the Colombian market: a new step in Latin America
Play'n GO has just placed its chips on the Colombian table. The Swedish studio, a global leader among game providers, has confirmed its arrival at Betano. The sports betting and gaming platform belongs to the Greek giant Kaizen Gaming. This is no small wager either, since the studio's entire catalogue enters play at once. Book of Dead and Reactoonz lead the charge, two proven titles that need no introduction for online casino players.
This article breaks down why this move carries so much weight in Play'n GO's Latin American strategy. You'll find out what Colombia represents as a regulated territory for international operators and which titles make up this launch. You'll also read the reaction from Magnus Olsson, Play'n GO's Chief Commercial Officer, on this deal. From the strength of Colombia's legal framework to Kaizen Gaming's global stature, here's the full picture behind an announcement that once again confirms Play'n GO's appetite for tightly regulated markets.
A partnership that brings the Play'n GO provider to Betano in Colombia
On 7 July 2026, Play'n GO confirmed the official rollout of its catalogue at Betano. The move plays out on Colombian soil, a market the Greek operator has run since 2024 and one of the busiest tables in Latin America.
Betano, for its part, is no newcomer to the Colombian market. Far from it: the operator has run there for two years already. What changes with this announcement is the card Betano can now play on its Colombian table: the full Play'n GO provider lineup. Players registered on the platform now get access to the Swedish studio's entire portfolio, with all the compliance guarantees Colombian regulation demands.
Play'n GO, now a partner of Betano in Colombia, is making a move that's as strategic as it is commercial. For the Swedish studio, this is no minor exercise: setting up with an operator of Betano's caliber means securing a prime platform in a market where competition between providers keeps intensifying.
Book of Dead, Reactoonz: the driving forces of Play'n GO's catalogue for Colombian players
The catalogue landing at Betano is no afterthought. Play'n GO is bringing in its most recognized titles, the ones that built the studio's reputation far beyond Scandinavian borders.
Book of Dead holds the bank in this catalogue. Released in January 2016, this Egyptian adventure classic follows explorer Rich Wilde as he faces off against the gods Anubis and Osiris. It's carried by an expanding symbol that built its legend. Nearly a decade after launch, it remains one of the most played slots in online gambling history. A rare feat in an industry where trends move almost as fast as the reels spin.
Reactoonz brings a completely different tune. Launched in October 2017, this 7x7 grid slot ditches classic reels for a cluster pays system, where alien creatures explode in cascades to chain up wins. The mechanic has inspired plenty of competitors since. Proof that Play'n GO set a standard once again, rather than following one.
These two titles don't travel alone. The rest of the portfolio, several hundred titles strong worldwide, rounds out the regulated casino offering in Colombia with a range of mechanics and themes built to hold very different player profiles.
Two flagship titles, two very different styles of play
Book of Dead: five reels, ten paylines, Egyptian theme with Rich Wilde, expanding Book symbol acting as wild and scatter, 96.21% RTP, high volatility, wins up to 5,000x the stake!
Reactoonz: 7x7 grid, cluster pays system, alien theme, cascades and Gargantoon feature, 96.51% RTP, wins that can top 4,500x the stake!
A duo like that sets the tone on its own. In Colombia, Play'n GO is leading with its best cards from day one.
Colombia, a benchmark regulated market for Play'n GO in Latin America
If Play'n GO is putting this much care into its arrival, that's no accident of timing. Colombia holds a special place in Latin America's online gambling landscape, and the Swedish studio knows this better than anyone.
The country led the way back in 2016 with the passage of the eGaming Act. This law made Colombia the first Latin American country to fully regulate online gambling. Coljuegos, the regulatory authority created in 2011, issues licenses and oversees the sector. Its rigor stands apart from certain regional neighbors still stuck in legal gray areas. The first online concession went to Wplay.co in 2017, truly launching the regulated market as we know it today.
Let's be honest: not every table in Latin America is equal. Some countries are still feeling their way forward, caught between stalled bills and offshore operators still siphoning off a good share of local demand. Colombia chose clarity nearly a decade ago, and that head start now shows up as a level of trust few jurisdictions in the region can claim. This is exactly the kind of stable ground Play'n GO is after to build a lasting presence, rather than betting on markets still shaky enough that regulation could shift overnight.
One of the region's most mature legal frameworks
This regulatory seriousness has a direct effect on the country's appeal for content providers like Play'n GO. A certified casino provider, compliant with Colombian technical standards, can integrate with a licensed operator without the uncertainty that lingers elsewhere in the region. For a studio that built its reputation on compliance and transparency, Colombia checks every box.
"A partnership that will be a strong success for both parties": Magnus Olsson's comment
Magnus Olsson, Play'n GO's Chief Commercial Officer, responded to the launch personally. His words sum up what this partnership means for the company:
"Colombia is an incredibly important market to Play'n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally."
"Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we're confident this partnership will be a strong success for both parties."
There's a mix of commercial ambition and calculated caution in these words. "Long-term growth strategy" and "key focus". The word choice reveals an ambition that goes well beyond a simple distribution deal.
Betano and Kaizen Gaming, a partner with global stature for Play'n GO
Betano is no minor player in this partnership. The brand belongs to Kaizen Gaming, a Greek group that has become one of the biggest names in global GameTech within just a few years. Betano now operates in around twenty regulated markets spanning Europe, the Americas and Africa. All of it backed by an aggressive sports sponsorship strategy, from South American football to major European competitions. Pairing the Play'n GO provider with that kind of platform secures a level of exposure few providers can hope for in a market as competitive as Colombia.
As a result, this partnership fits into a broader trajectory. Play'n GO has been announcing deal after deal in Latin America for several years now, and each new regional launch confirms the same calculation: a studio that would rather consolidate its position at safe tables than multiply risky bets.
One real question remains open. How will competition between providers evolve at Betano Colombia, now that Play'n GO has laid all its cards on the table? One thing is certain: with Betano as its newest partner, Play'n GO has just claimed a prime seat at one of the region's busiest tables.
Frequently asked questions: Play'n GO and Betano in Colombia
What is Play'n GO?
Play'n GO is a Swedish game provider founded in 1997 in Växjö. It supplies online casino games, mainly slots, to regulated operators in more than 35 jurisdictions worldwide. Its catalogue includes over 400 titles, including Book of Dead and Reactoonz.
What is Betano?
Betano is an online sports betting and casino brand owned by the Greek group Kaizen Gaming. The operator is active in around twenty regulated markets across Europe, the Americas and Africa.
Since when has Betano been active in Colombia?
Betano has operated in Colombia since 2024. The Play'n GO launch at the operator, effective July 2026, therefore doesn't mark its entry into this market but rather an expansion of its game offering.
Which Play'n GO games are available at Betano in Colombia?
The launch includes Play'n GO's entire portfolio at Betano in Colombia. Book of Dead and Reactoonz lead the lineup, two of the Swedish studio's most played titles.
Who is Magnus Olsson?
Magnus Olsson is Play'n GO's Chief Commercial Officer. He personally commented on the Betano Colombia partnership launch, praising the strength of the Colombian market and Betano's global stature.
Is Colombia a regulated online gambling market?
Yes. Colombia is the first Latin American country to have fully regulated online gambling, with the adoption of the eGaming Act in 2016. The sector is overseen by Coljuegos, the national regulator established in 2011.
What is Coljuegos?
Coljuegos is the Colombian authority responsible for regulating and supervising all gambling activity, land-based and online, in the country. It issues licenses to operators and game providers.
What is the RTP of Book of Dead?
Book of Dead has an RTP of 96.21%, with high volatility. Wins can reach up to 5,000x the stake!
What is the RTP of Reactoonz?
Reactoonz has an RTP of 96.51%, also classed as high volatility. Wins can top 4,500x the stake!
