Play’n GO joins forces with Goldrush in South Africa

Summary of the Play’n GO x Goldrush partnership in South Africa:

• Announcement date: June 30, 2025

• Available Play’n GO games: 300+ titles, including Book of Dead, Honey Rush, Rise of Olympus 100

• Platforms involved: Goldrush.co.za and Gbets.co.za

• Goldrush Group: 40+ land-based venues, 120,000 monthly active players

• Gaming license: Western Cape Gambling and Racing Board (WCGRB)

• South African market value: Estimated at ZAR 2.3 billion in 2025, with +15% annual growth

• Previous partnership: Pragmatic Play x Goldrush (April 11, 2022)

• Goals: Mobile-first, localized content tailored to the South African market

• Challenges: Dependence on external providers and provincial-level regulation

Play’n GO partners with Goldrush Group in South Africa: a new chapter for iGaming on the continent.

Announced on June 30, 2025 – Play’n GO’s portfolio is now officially accessible on Goldrush.co.za and Gbets.co.za.

What does this deal change for the South African market?

On June 30, 2025, Play’n GO, one of the most respected slot providers in the industry, announced the availability of its games with Goldrush Group. This strategic partnership grants South African players access to over 300 Play’n GO titles, including bestsellers like Book of Dead, Fire Joker, Rise of Olympus 100, and Honey Rush.

Integration details:

• Online games available on both mobile and desktop

• Access via Goldrush.co.za and Gbets.co.za

• Localized games, ZAR currency support, optimized for the mobile-first South African market

Who is Goldrush Group and why does it matter?

Goldrush Group is a major player in the South African gaming scene, operating in both retail and iGaming under a license granted by the Western Cape Gambling and Racing Board (WCGRB).

Key facts:

• Founded in the early 2000s

• Goldrush.co.za launched in 2022

• 40+ physical venues across South Africa

• 120,000+ estimated monthly active players

• Operates under the brands: Goldrush and Gbets

Why is Play’n GO investing in the African market?

Africa especially South Africa is emerging as a high-potential iGaming region, currently undergoing regulatory structuring.

Strategic reasons:

• Estimated annual growth: +15% for the online segment

• Over 85% of internet access is via smartphones (Statista, 2024)

• Forecast: more than 3.5 million online players by 2026

• Demand for high-quality, mobile-accessible, localized content

Already live in over 25 regulated markets, Play’n GO views Africa as the next logical step in its expansion.

What do both companies say about the collaboration?

James Baxandall, Head of Regional Sales Africa at Play’n GO:

"Goldrush Group is a trusted operator. I’m confident our classics like Book of Dead will be a hit with their players."

Peter Amblianities, Head of Marketing at Goldrush Group:

"We’re thrilled to expand our offering with Play’n GO. Games like Honey Rush and Perfect Gems will truly let our players Feel the Rush."

What are the benefits for Goldrush and Gbets players?

• 300+ games available from day one

• Full mobile compatibility and seamless navigation

• Popular high-volatility titles

• Dedicated Play’n GO launch bonuses

• Potential upcoming tournaments and exclusive events

Play’n GO: A globally trusted leader.

Key figures:

• Founded in 2005 (Sweden)

• 300+ games available in 30 languages

• Live in 25+ regulated jurisdictions

• Major certifications: ISO 27001, MGA, UKGC, ONJN, AGCO, etc.

• Recent partners: Betfred (UK, June 2025), 32Red (Jan 2023), Betway (Oct 2023)

What’s next for South African iGaming?

• Increasing strategic partnerships between suppliers and local operators

• Expanding regulation by provincial authorities like the WCGRB

• Rise of multi-brand platforms like Goldrush and Gbets

• Launch of customized solutions: gamification, local jackpots, tournaments, missions

Comparative Table: Pros and Cons of the Play’n GO x Goldrush partnership.

Advantages	Disadvantages / Risks
Instant access to 300+ Play’n GO titles	Growing reliance on third-party providers
Strengthens Goldrush and Gbets' offering	Risk of supplier overlap (Play’n GO vs. Pragmatic Play)
Brand boost from association with a B2B leader	High costs of licensing, tech integration, and marketing
Opportunity for themed promotions, events, and tournaments	Ongoing need to culturally localize game content
Broader audience reach via global titles	Possible content overload for non-video slot audiences
Supports development of South African iGaming	Fragmented local regulation with province-specific limits

Conclusion: A strategic alliance for the future of iGaming in South Africa.

Play’n GO and Goldrush Group join forces to boost iGaming in South Africa. The market is projected to hit ZAR 2.3 billion in 2025. Play’n GO provides localized, mobile-friendly premium games. This deal strengthens Play’n GO’s footprint in Africa while aligning with local regulations.

👉 Learn more:

• https://www.goldrush.co.za

• https://www.gbets.co.za