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• Announcement date: June 30, 2025
• Available Play’n GO games: 300+ titles, including Book of Dead, Honey Rush, Rise of Olympus 100
• Platforms involved: Goldrush.co.za and Gbets.co.za
• Goldrush Group: 40+ land-based venues, 120,000 monthly active players
• Gaming license: Western Cape Gambling and Racing Board (WCGRB)
• South African market value: Estimated at ZAR 2.3 billion in 2025, with +15% annual growth
• Previous partnership: Pragmatic Play x Goldrush (April 11, 2022)
• Goals: Mobile-first, localized content tailored to the South African market
• Challenges: Dependence on external providers and provincial-level regulation
Announced on June 30, 2025 – Play’n GO’s portfolio is now officially accessible on Goldrush.co.za and Gbets.co.za.
On June 30, 2025, Play’n GO, one of the most respected slot providers in the industry, announced the availability of its games with Goldrush Group. This strategic partnership grants South African players access to over 300 Play’n GO titles, including bestsellers like Book of Dead, Fire Joker, Rise of Olympus 100, and Honey Rush.
Integration details:
• Online games available on both mobile and desktop
• Access via Goldrush.co.za and Gbets.co.za
• Localized games, ZAR currency support, optimized for the mobile-first South African market
Goldrush Group is a major player in the South African gaming scene, operating in both retail and iGaming under a license granted by the Western Cape Gambling and Racing Board (WCGRB).
Key facts:
• Founded in the early 2000s
• Goldrush.co.za launched in 2022
• 40+ physical venues across South Africa
• 120,000+ estimated monthly active players
• Operates under the brands: Goldrush and Gbets
Africa especially South Africa is emerging as a high-potential iGaming region, currently undergoing regulatory structuring.
Strategic reasons:
• Estimated annual growth: +15% for the online segment
• Over 85% of internet access is via smartphones (Statista, 2024)
• Forecast: more than 3.5 million online players by 2026
• Demand for high-quality, mobile-accessible, localized content
Already live in over 25 regulated markets, Play’n GO views Africa as the next logical step in its expansion.
James Baxandall, Head of Regional Sales Africa at Play’n GO:
"Goldrush Group is a trusted operator. I’m confident our classics like Book of Dead will be a hit with their players."
Peter Amblianities, Head of Marketing at Goldrush Group:
"We’re thrilled to expand our offering with Play’n GO. Games like Honey Rush and Perfect Gems will truly let our players Feel the Rush."
• 300+ games available from day one
• Full mobile compatibility and seamless navigation
• Popular high-volatility titles
• Dedicated Play’n GO launch bonuses
• Potential upcoming tournaments and exclusive events
Key figures:
• Founded in 2005 (Sweden)
• 300+ games available in 30 languages
• Live in 25+ regulated jurisdictions
• Major certifications: ISO 27001, MGA, UKGC, ONJN, AGCO, etc.
• Recent partners: Betfred (UK, June 2025), 32Red (Jan 2023), Betway (Oct 2023)
• Increasing strategic partnerships between suppliers and local operators
• Expanding regulation by provincial authorities like the WCGRB
• Rise of multi-brand platforms like Goldrush and Gbets
• Launch of customized solutions: gamification, local jackpots, tournaments, missions
| Advantages | Disadvantages / Risks |
| Instant access to 300+ Play’n GO titles | Growing reliance on third-party providers |
| Strengthens Goldrush and Gbets' offering | Risk of supplier overlap (Play’n GO vs. Pragmatic Play) |
| Brand boost from association with a B2B leader | High costs of licensing, tech integration, and marketing |
| Opportunity for themed promotions, events, and tournaments | Ongoing need to culturally localize game content |
| Broader audience reach via global titles | Possible content overload for non-video slot audiences |
| Supports development of South African iGaming | Fragmented local regulation with province-specific limits |
Play’n GO and Goldrush Group join forces to boost iGaming in South Africa. The market is projected to hit ZAR 2.3 billion in 2025. Play’n GO provides localized, mobile-friendly premium games. This deal strengthens Play’n GO’s footprint in Africa while aligning with local regulations.
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