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Strategic partnership: Pragmatic Play partners with ApuestasX, an emerging operator, to strengthen its expansion in Latin America.
Available content:
Flagship slot machines (Gates of Olympus™, Joker’s Jewels™).
Immersive live casino (Bet Behind Pro Blackjack).
Virtual sports (full catalog available).
ApuestasX’s vision: to offer a premium and multi-vertical experience, differentiate itself in the market, and attract new players with a recognized and reliable portfolio.
LATAM market growth (Statista & H2 Gambling Capital data):
+15% per year on average.
Projection of $7.5 billion by 2027.
75% of players on mobile.
60% prefer slots and live casino.
Strengthened credibility: Pragmatic Play offers 300+ certified games, multi-awarded at the EGR and SBC Awards, and continues to attract operators and players through the diversity of its offering.
Latin America has become the favorite hunting ground of the major iGaming players. With growth estimated at +15% per year and a market projected at $7.5 billion by 2027 (Statista), the region attracts all eyes. In this bubbling setting, Pragmatic Play, multi-awarded giant of online casino games, announced a new strategic partnership with ApuestasX, an emerging operator determined to make a name for itself.
This is not an isolated move! Pragmatic Play is patiently building its influence in Latin America, a market that is professionalizing and where the demand for adapted content is booming. After having concluded major agreements with Betmotion in September 2024, a historic operator in Brazil, and more recently with SPIN Casino in July 2025, the publisher confirms its strategy: multiplying partnerships to become the essential supplier in the region.
The alliance with ApuestasX illustrates this logic. It combines the strength of an internationally recognized portfolio and the flexibility needed to respond to local preferences.
The agreement opens to ApuestasX the doors of Pragmatic Play’s multi-product catalog. And it is a true treasure chest for Latin American players:
Flagship slot machines: Gates of Olympus™, Joker’s Jewels™, and other star titles that have climbed to the global top of online slots.
Immersive live casino: Bet Behind Pro Blackjack or other tables recreating the atmosphere of land-based casinos with striking realism.
Virtual sports: a booming vertical already attracting thousands of bettors with its hyper-realistic match simulations.
According to Statista (2024), 60% of Latin American players prefer slot machines and live casino. This partnership therefore perfectly targets the most popular verticals.
For ApuestasX, this is not just a matter of content. It is a matter of positioning. The operator wants to become a reference by offering a premium and multi-vertical experience that stands out in a market where competition is intensifying.
As Juan Barbuzano, COO of ApuestasX, underlines:
“This partnership with Pragmatic Play marks an important step. Access to its acclaimed slot machines, its live casino games and its virtual sports will allow us to differentiate our offer and expand our presence in Latin America.”
A testimony that clearly shows ApuestasX’s intention: not only to attract players but also to create a complete entertainment ecosystem.
For Pragmatic Play, the challenge is twofold: to continue gaining ground and to demonstrate its ability to adapt to the expectations of local markets. Victor Arias, VP LATAM at ARRISE Powering Pragmatic Play, states it clearly:
“This agreement highlights our commitment to providing Latin American operators with flexible access to our top-performing products, whether RNG, Live Casino or Virtual Sports.”
With 300+ certified games, international recognition (EGR, SBC Awards) and the capacity to multiply innovations (slots, live, virtual sports), Pragmatic Play imposes itself as a trusted partner, able to support the growth of emerging operators like ApuestasX as well as established giants.
Behind this partnership, there is a promising context in Latin America:
| Indicator | 2024 Data |
|---|---|
| Average annual growth of LATAM market | +15% |
| Share of mobile in online gambling | +75% |
| Market projection by 2027 | $7.5 billion |
| Share of slots & live casino in usage | 60% of players |
Figures that explain why Latin America attracts so much interest. The players are young, connected, fond of immersive entertainment, and attentive to brands capable of combining innovation and reliability.
The rapprochement between Pragmatic Play and ApuestasX illustrates a broader trend: the rise of regional strategic alliances. These collaborations allow operators to enrich their offer and providers to increase their visibility in a market where everything remains to be built.
In this game, Pragmatic Play moves its pieces methodically. The agreement with ApuestasX is not only a commercial partnership: it is one more milestone in the conquest of a continent that could, in a few years, become the driving force of the global iGaming industry.
1. Which Pragmatic Play games are available at ApuestasX?
ApuestasX now offers a complete selection of content from Pragmatic Play. Players can enjoy flagship slot machines like Gates of Olympus™ or the Joker’s Jewels™ series, as well as immersive live casino games such as Bet Behind Pro Blackjack, not forgetting the virtual sports portfolio that realistically simulates the intensity of sporting competitions.
2. Why is Pragmatic Play partnering with ApuestasX?
This partnership is part of Pragmatic Play’s expansion strategy in Latin America, a fast-growing region where demand for online casino games is booming. ApuestasX is an emerging operator that shares the vision of offering premium multi-vertical entertainment, making it a natural ally to strengthen the provider’s presence in the region.
3. What advantages for Latin American players?
Thanks to this agreement, players gain access to an internationally recognized catalog, awarded multiple times, and above all adapted to local preferences. They can enjoy varied games slots, live casino and virtual sports with a quality of entertainment that matches international standards.
4. Which other recent partnerships of Pragmatic Play strengthen its presence?
Pragmatic Play is multiplying alliances to become the reference supplier in Latin America. After collaborating with Betmotion in September 2024 in Brazil, then with SPIN Casino in July 2025, the agreement with ApuestasX confirms its long-term strategy in the region.
5. Is the iGaming market in Latin America really promising?
Yes! According to Statista, the sector is growing at an average of +15% per year, with a projection of $7.5 billion by 2027. In addition, 75% of players access games via mobile, and 60% prefer slot machines and live casino. Figures that explain why Pragmatic Play and ApuestasX are betting on this fast-evolving iGaming market.
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