Play’n GO launches its games at Betfred in the UK

Summary:

✅ Major partnership between two key players in the online gaming industry.

✅ A logical step in Play’n GO’s UK growth strategy.

✅ High-quality, immersive, high-performing games available now.

Play’n GO launches its games with Betfred: what should you know?

Who are the partners in this deal?

• Play’n GO: A Swedish video slot provider known for excellence in regulated markets.

• Betfred: A leading UK operator active in online gaming, sports betting, and retail betting.

When was the partnership signed?

• June 2, 2025

Which Play’n GO games are now available to Betfred players?

• Fire Joker (over 15 million sessions recorded in the UK since 2020)

• Rise of Olympus 100, the long-awaited sequel to the mythological hit

• Boat Bonanza, a 2023 fan-favorite thanks to its progressive win mechanics

• And several other proven successes among UK players.

Why is the UK a strategic market for Play’n GO?

Play’n GO continues to strengthen its foothold in the UK one of the most competitive and tightly regulated markets in the world. This partnership with Betfred follows two major previous agreements:

• On January 12, 2023, Play’n GO partnered with 32Red, an online casino from the Kindred Group, to bring its games to a loyal and demanding audience.

• On October 26, 2023, Play’n GO signed a distribution deal with Betway, a globally recognized operator, further boosting its presence in the UK.

These previous partnerships with two respected and well-known brands highlight Play’n GO’s growing reputation and reliability among top UK operators.

What innovations should you watch for?

• Launch of proprietary mechanics: Blitzways™ and Cashback™

• New entries in iconic franchises:

• Moon Princess Trinity

• Rich Wilde and the Tome of Insanity

How big is Play’n GO by the numbers?

• Over 300 games developed in its portfolio

• Certified in more than 25 jurisdictions worldwide

• 1 billion gaming sessions recorded in 2023

• 700+ employees across 9 international offices

• Partnerships with over 200 casino operators

What statements support the credibility of this deal?

Anna Mackney – UK Sales Manager at Play’n GO

“Betfred holds historic weight in the UK. Launching our portfolio with them is a major milestone.”

Andy Horne – Head of eGaming at Betfred

“Play’n GO’s games were highly anticipated. Adding them to our offering is a real value boost.”

Conclusion: a partnership that strengthens Play’n GO’s rising dominance.

This alliance between Play’n GO and Betfred perfectly illustrates the Swedish provider’s bold approach to regulated markets. By integrating its titles into Betfred offering a well-established name in the industry Play’n GO cements its status as a global leader in online gaming.

For players, it’s a guarantee of quality entertainment, delivered in a secure environment, fully compliant with the highest regulatory standards.