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The year 2022 is already shaping up to be memorable for Play'n GO. This entertainment giant, a global leader in online gaming, has received the much-anticipated license from the Alcohol and Gaming Commission of Ontario (AGCO). Starting April 4th, players in this Canadian province will finally be able to explore the impressive portfolio of titles that Play'n GO has to offer. With this kickoff, the company is gearing up for a bold entry into the North American market. A strategy to expand not only in Canada but also into the United States.
Imagine diving into the mythical world of Rise of Olympus. Marveling at the mysteries of Book of Dead or getting lost in the colorful frenzy of Reactoonz. Thanks to this new license, these titles and many others will finally be available to players in Ontario. They will be able to enjoy a vast and exciting range of entertainment. Each Play'n GO game has captured the hearts of players worldwide, and there's no doubt it will do the same in Ontario. Just think back to the first time you spun the reels of Tome of Madness to understand how captivating these games are from the very first moments. The variety and originality of the titles are an integral part of the magic Play'n GO brings to its players.
"Ontario is a key province in our strategy," says Magnus Olsson, Chief Commercial Officer at Play'n GO. Indeed, this province represents about 40% of Canada's population. It's a colossal market in terms of potential players. Olsson also points out that regulated markets like Ontario are essential for the sustainable growth of the gaming industry. "They not only ensure a secure framework for players but also provide an authentic and responsible entertainment experience."
Play'n GO's games don’t just entertain. They are designed to engage, captivate, and provide memorable gaming experiences in an environment where player safety is a priority. It's easy to imagine residents of Ottawa, Toronto, or Windsor diving into these captivating worlds, turning their gaming sessions into thrilling adventures.
This launch in Ontario is not an end but rather the first step in a broader strategy for expansion in North America. In fact, Play'n GO has already set its sights on several iGaming jurisdictions in the United States. "We are eager to make our games accessible to new audiences in the regulated states of the U.S.," Olsson added.
Imagine American players discovering for the first time the hidden treasures of Book of Dead or facing the gods of Rise of Olympus. This entry into the U.S. promises to replicate Play'n GO success in other regions of the world with the same rigor, the same quality, and an unmatched game portfolio. This year promises to be exciting for this company, which continues to strengthen its international presence step by step.
Sissel Weitzhandler, Head of Risk and Compliance at Play'n GO, does not hide her enthusiasm for this new phase of growth. "Obtaining this AGCO license is a crucial step in our North American adventure," she emphasizes. "We have always aimed to work hand in hand with regulated jurisdictions to ensure a safe and entertaining gaming experience."
Play'n GO is not just adding territories to its portfolio. No, the company is committed to adhering to the highest standards in the industry, offering peace of mind to its players and partners. Weitzhandler adds, "We are ready to support our partners in Ontario, such as PointsBet, from the moment the market opens, and we look forward to this new milestone."
