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0Play'n GO, a name that now resonates far beyond Swedish borders, took a symbolic step in 2023 by obtaining a new B2B supplier license in its home country, Sweden. This achievement goes far beyond a simple administrative formality. It highlights the deep connection between Play'n GO and its Swedish roots. An unwavering attachment that is reflected in every title of its vast game catalog. This license, granted by Spelinspektionen, serves as a reminder that even after nearly two decades of global success, Sweden remains a cornerstone for the company. Every game designed by Play'n GO is a tribute to its heritage.
Imagine, nearly twenty years ago, in the Swedish countryside. It was there that the idea of Play'n GO was born. A group of enthusiasts, driven by a simple vision: to create unique gaming experiences that transcend borders. Today, the company is a global giant. However, this new Swedish license proves that the path taken is still marked by this unbreakable bond with its homeland.
Magnus Olsson, Chief Commercial Officer, expresses it with a certain emotion: "This is where it all started." These few words resonate as a reminder, both humble and proud. Sweden is not just a market for Play'n GO; it is the birthplace of an extraordinary adventure!
When we talk about Play'n GO, it’s impossible not to mention its incredible catalog. Over 300 games! Each one designed with particular attention to detail. Overflowing creativity, and above all, the idea that every player deserves a memorable experience. Take Book of Dead, for example. This title is not just a video slot. It’s a real adventure! A journey into ancient Egypt that has captivated millions of players worldwide. But Play'n GO doesn’t stop there! In 2023, Legion Gold made a splash with its epic aesthetic and captivating gameplay. The Reactoonz series, meanwhile, continues to surprise with its zany characters. The undeniable proof that innovation and fun can perfectly coexist. These games are not simply products. They are the embodiment of the passion that has driven Play'n GO since its early days in Sweden.
Although Sweden remains at the heart of Play'n GO’s identity, the company has conquered the world. In February 2023, as we announced on the Kynox Casino blog, Play'n GO obtained a license in the state of Connecticut. A key step in its expansion in North America. This success, following achievements in states like New Jersey and Michigan, demonstrates the company’s ability to adapt to new markets while remaining true to its values. This international journey shows that Play'n GO does not merely repeat proven formulas but constantly seeks to push the boundaries of innovation. Every license obtained, whether in Sweden or elsewhere, is a new opportunity for the company to reaffirm its commitment to providing safe, exciting, and immersive gaming experiences.
Sweden is set to see exciting new games enrich its online casino landscape, starting with Gerard's Gambit. An innovative title that is already shaping up to be a future classic. For Swedish players, this means Play'n GO is far from done surprising them. As the company continues to innovate and expand its portfolio, each new game is a promise. A promise to deliver unforgettable moments, increasingly immersive and entertaining. The Swedish market, with its high standards, remains at the heart of this dynamic. It is the first to benefit from these innovations.
