Scientific Games has added Quantum Leap Solutions' (QLS) Legends Racing Series, in partnership with Racecourse Media Group "RMG" to its OpenMarket™ sports content offering.
OpenMarket brings together leading sports content from multiple providers into a single platform that digital sports betting operators access through a single integration. From e-sports to virtual sports, the depth and range of content available on OpenMarket accelerates the path to innovation for customers in regulated markets.
Legends Racing brings together the stars of flat racing from the past 50 years in a unique database of 9,000 top horses, as well as jockeys such as Lester Piggott, Willie Carson and Pat Eddery.
Legends Racing is the first daily virtual product to use real horses, detailed forms, jockeys and silks, with commentary provided by renowned racing commentator Mike Cattermole.
Keith O'Loughlin, SVP Sportsbook, Digital for Scientific Games, said: "With OpenMarket, the days of costly and time-consuming multiple vendor integrations are over. We are bringing together the best the sports world has to offer in a single solution that creates a real competitive advantage in terms of speed to market and player engagement. Since the launch of OpenMarket in April, we've seen an increase in demand from forward-thinking operators looking to quickly add next-level player experiences to their offering."
Mark Fellows, business development director at Quantum Leap Solutions, said: "Racing is all about opinions. Are you with Nijinsky or Sea The Stars, Ouija Board or Snow Fairy? We tried to build something that simulates what might have happened if the great horses of different generations had been able to race against each other. The partnership with Scientific Games and its content aggregation platform OpenMarket will allow us to bring this exciting new product to operators and racing fans around the world."
Nick Mills, commercial director of Racecourse Media Group, said: "OpenMarket is a perfect home for Legends Racing. It was essential for us to have a sports content aggregation platform that we could integrate with and distribute quickly. Legends Racing is the first daily virtual product for real race fans, who can form a genuine opinion about a race based on previous form and ratings. We are delighted to be involved in this project with Quantum Leap and Scientific Games and look forward to working closely with them in the future."