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Global agreement allows operator to benefit from market-leading Don Best Sports' pricing service.
Scientific Games has entered into an agreement to provide its OpenTrade™ product to the Betsson Group, significantly enhancing the operator's trading capabilities in the US and worldwide.
The company entered into a multi-year global agreement to provide Betsson's entire portfolio of brands and B2B network with Don Best Sports' exclusive "Don Best" pricing service in the US.
As part of the OpenSports™ suite of products, OpenTrade will be available in all major US professional and college sports for pre-game and in-play events.
This new agreement will strengthen Betsson's entry into the US online sports betting market. Betsson plans to launch a proprietary sportsbook with partner Dostal Alley Casino in the first part of 2021, subject to regulatory approval.
Jesper Svensson, Betsson Group CEO, said: "As part of our expansion into the US market, we understand the importance of refining our trading features for all US sports and that is why we have partnered with Scientific Games for their OpenTrade product. Don Best has a strong reputation for real-time betting data and pricing covering North American sporting events. By working with Scientific Games, we are in a really strong position to enter the U.S. market and offer a world-class sports betting experience to players."
Keith O'Loughlin, SVP Sportsbook, Digital at Scientific Games, said: "Betsson Group has strong ambitions in the US sports betting market and we are delighted to support their efforts with the launch of OpenTrade. Our proprietary Don Best sports pricing service will strengthen their teams with unparalleled trading capabilities to ensure they provide quality and accurate odds before and during all US sports. Betsson joins a long list of leading operators using OpenTrade, which is proven to bring the most comprehensive and advanced trading services to market leading brands."
