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Scientific Games expands its partnership with Hard Rock International for the expansion of online sports and games in the US.

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11/12/2021
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Scientific Games has been selected by long-time partner Hard Rock International to provide its OpenSports™ & OpenGaming™ solutions in regulated markets.

Initially in the US, Scientific Games will deploy its OpenSports digital and retail solutions for Hard Rock International in Iowa and New Jersey. The company will be the exclusive supplier to gyms operating under the Hard Rock brand in the states.

Hard Rock International will also power its iGaming offering in New Jersey with Scientific Games' OpenGaming solution through the Hard Rock Casino and HardRockCasino.com applications.

Scientific Games' OpenGaming solution will provide the player account platform across all Hard Rock International's digital solutions in both states.

Jordan Levin, CEO of Scientific Games' Digital Group, said: "The Hard Rock brand is instantly recognizable on a global scale and extending our partnership with them once again is a testament to our product development capabilities across iGaming and sports in the US. As Scientific Games' digital team, we have deep expertise in iGaming and sports and we look forward to working with the great team at Hard Rock."

Kresimir Spajic, SVP Online Gaming and Sports Betting at Hard Rock International said: "We wanted to take our offering to the next level and Scientific Games and their product offering was a perfect fit. The company's sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state. This is an exciting time for Hard Rock International as we deliver even more entertaining experiences to our loyal customers."

As part of this expanded relationship, Hard Rock will offer its players the ultimate omni-channel sports betting and igaming experiences, driven by Scientific Games' robust and scalable technology.

Both OpenSports and OpenGaming are provided as end-to-end solutions. On the sports side, Hard Rock International will benefit from a digital and retail betting offering that combines the performance of the OpenBet™ engine with the versatility of OpenTrade™. The comprehensive risk and liability management service powered by Don Best.

With OpenGaming, Scientific Games has quickly become the go-to casino aggregation platform for market leaders in the US. Hard Rock International will have access to OpenGaming's extensive library of games, available from the world's leading studios, complemented by industry-leading player features such as free-rounds and tournaments.

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