Flutter Entertainment and Scientific Games: twenty years of alliance and a future that continues to expand
There are partnerships that move like quiet rivers: without noise, but with the strength of truths that cross decades. The one that unites Flutter Entertainment and Scientific Games belongs to this rare category. A relationship built through technological transitions, emerging markets, and tightening regulations. Two giants that, in twenty years, have learned to breathe at the same rhythm.
Today, this long story writes a new page. The two companies extend their collaboration through a five-year contract, continuing their joint work around OpenSports™, the key element of an ecosystem that now supports millions of bettors around the world. And the announcement comes almost symbolically: twenty years after the beginning of the alliance, as if to remind us that some foundations withstand everything.
A renewed partnership to support a global expansion that does not slow down
Behind this renewal lies a well-oiled mechanism. Scientific Games will continue to fuel Flutter’s brand portfolio: FanDuel in the United States, Paddy Power, Betfair, Sky Bet in Europe, and SportsBet in Australia. An archipelago of platforms attracting more than 13 million players every month and requiring a solid, versatile technical base capable of absorbing peaks during major sporting events.
This renewal directly echoes a decision made shortly before. FanDuel, which is a real engine of the group on the American market, chose Scientific Games to support all its current and future regulated markets. A trust explained both by technical performance and by the supplier’s ability to anticipate future regulatory waves.
On this field, I can tell you that SG no longer has anything to prove!
Twenty years of innovations, and above all twenty years of pivotal moments
The story goes back to the year 2000, behind the scenes of Paddy Power. Digital technology did not yet have the brilliance of today, and online sports betting was more a bet on the future than an established market.
Then everything followed very quickly:
- 2010: the first Live Odds appear, creating a real thunderclap in the user experience.
- 2011: the Cashout feature arrives, permanently changing the way to interact with a bet in progress.
- After the Paddy Power - Betfair merger, a large-scale technological migration is led by OpenSports™, unifying two strong identities under the same architecture.
These dates are not simple time markers: they represent the metamorphoses of an industry, and Scientific Games is always at the forefront.
A technological foundation that has become indispensable for Flutter
Rik Barker, CIO of Flutter for the United Kingdom and Ireland, summarizes this central role perfectly:
“We are delighted to extend our partnership with Scientific Games. Even if we develop our own technologies, the OpenSports™ platform has been an essential pillar of our operations for many years. Its reliability and its scalability offer us a solid base to reach our strategic objectives.”
And we understand why.
OpenSports™ is:
- a robust mechanism,
- support for live betting,
- Cashout management,
- coherence between several global brands,
- scalability that allows the absorption of pressure from major events,
- a long-term vision ensuring that technologies do not wear out too early.
In a market where every millisecond counts, this is no longer an advantage, it is a necessity!
An ambition that goes beyond the framework of the partnership
Jordan Levin, Digital CEO of Scientific Games, places this renewal in a longitudinal trajectory:
“Flutter operates some of the most innovative and distinctive brands on the market. For two decades, we have evolved together through major transformations, increasingly high expectations from players, and the rise of sports betting in the United States, where we work hand in hand with FanDuel. Our ambition remains the same: to reach the podium in regulated markets through responsible, engaging and safe experiences.”
This statement echoes several major movements of SG Digital in the US market.
In December 2021, two important agreements came to strengthen its position:
These milestones offered SG Digital an intimate understanding of the US market, its shifting regulations and its performance needs. A valuable experience to support FanDuel, which is a real locomotive of Flutter.
An alliance that already marks the future
Renewing a partnership of this scale is not a simple administrative act, it is a projection. A way of saying that what has been built can continue to evolve, renew itself and anticipate the shocks of the market.
The Flutter - Scientific Games duo has already enabled:
- the emergence of the most influential features in the sector,
- the technological merger of Betfair and Paddy Power,
- the spectacular rise of FanDuel in the American market,
- the creation of a unique and robust platform capable of evolving over time.
The market is becoming denser, regulators are becoming stricter and of course players more demanding. And yet, this alliance moves forward without trembling. It is like a structure that has understood how to absorb the movement of the world.
Started in 2000, this story will continue at least until 2026. And if you listen closely, you can already sense the discreet sound of the next chapter.
FAQ - Understanding the Flutter / Scientific Games alliance and its impact on players
There is always a particular moment after reading such dense content. A moment when the eyes remain fixed on the screen. It is as if the mind is still trying to untangle the deeper implications of this alliance between Flutter Entertainment and Scientific Games. You feel a slight suspension. You know, that little gap between the global understanding and the more intimate questions, the ones that concern both the market and the player’s experience.
We know what a strategic partnership represents, but we wonder what it really changes in practice. We think back to those evenings when everything accelerates. Those bets placed at the very last second. That Cashout that appears just in time. That stability that holds firm even when millions of users connect at the same moment. The mind then searches for a simple answer... How does this collaboration influence what I experience with every click, every match, every moving odd?
This FAQ was born from that moment. It gathers the answers we all end up looking for, those that illuminate both the market vision and the concrete reality of the player. It reveals the technical mechanics, the tangible benefits, the evolutions to come, and what, behind the scenes, transforms your betting experience without you always being aware of it.
It guides you through this subtle territory where strategy and usage meet, where technology becomes almost invisible, yet continues to shape every second of your journey.
1. Why is the partnership between Flutter Entertainment and Scientific Games considered strategic?
Because it is based on two decades of collaboration between Flutter Entertainment and Scientific Games, two actors capable of defining the modern standards of sports betting. Their alliance has shaped essential features such as Cashout and Live Odds, and today offers a rare technological stability in global iGaming.
2. What does the OpenSports™ technology really bring to Flutter Entertainment?
It serves as a backbone for the group’s brands: traffic peak management, live betting reliability, flexible architecture and constant performance. Thanks to OpenSports™, the Flutter ecosystem remains coherent, fast, and able to support international growth without slowing down.
3. How does this contract renewal influence the sports betting market?
It reinforces Flutter’s position in the most competitive regulated markets, especially in the United States, and confirms Scientific Games as one of the most reliable technological actors. The sector sees in this renewal a strong signal: the future of sports betting relies on scalability and reliability.
4. Why has this partnership lasted twenty years?
Because it is built on a shared vision: anticipating future needs, guaranteeing operational stability, and deploying innovations capable of lasting over time. Flutter and SG have evolved together, refining their tools to match regulations and player usage.
5. What challenges await Flutter and Scientific Games in the coming years?
The expansion of the US market, the rise of mobile, increasing expectations of speed, pressure from major events, and the need for technologies capable of managing millions of simultaneous interactions. Their alliance aims clearly to remain ahead in an industry that evolves quickly.
6. Why is this partnership important for me as a player?
Because it directly influences the fluidity of your experience: faster bet validation, fewer errors, better stability, and a more reliable Cashout. Everything that seems “natural” in the interface comes from a very robust technical engine.
7. Does the partnership improve bet speed?
Yes. Thanks to OpenSports™, the Flutter platforms handle massive volumes much better. Even during a Super Bowl or a Champions League final, bets go through more quickly and with less latency.
8. Does the Cashout function become more reliable?
Yes. Cashout depends on instant updates, and Scientific Games has mastered this mechanism for years. The result: a more stable value, fewer blocks, and a more precise reaction to live actions.
9. What changes for live betting?
Players benefit from faster updated odds, reinforced stability, fewer suspended markets, and an experience that stays smooth even during the chaotic phases of a match.
10. Does this partnership improve the mobile experience?
Absolutely. Mobile optimization is one of the major focuses: cleaner transitions, faster loading, a more reactive interface, and a clear vision of live markets.
11. Does this renewal make the experience safer?
Yes. The infrastructures reinforce data security, the reliability of transactions, and the integration of responsible gaming tools. The betting environment becomes more serene regardless of activity volume.
12. Are beginners advantaged by this collaboration?
Yes. A stable and intuitive platform makes registration easier, first bets smoother, and market understanding clearer. The Flutter ecosystem gains in accessibility, even for new players.
13. What improvements can be expected in the coming years?
More advanced live features, an even smoother interface, finer personalization, increased market reactivity, and a harmonized experience across all Flutter brands. The player will feel continuous progress, almost invisible but very real.
