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Second major tribal launch for Scientific Games with digital sports and iGaming to follow.
Scientific Games Corporation has launched retail sports betting for FireKeepers Casino, owned by the Nottawaseppi Huron Band of the Potawatomi "NHBP," and is working with FireKeepers to expand this effort into digital sports betting and iGaming when regulations open in the state of Michigan.
The first step in FireKeepers' launch includes the deployment of Scientific Games' OpenSports™ suite of retail sports betting products at "Dacey's Sportsbook," which opened in June, offering hundreds of markets across all U.S. sports, including international football, baseball and golf.
The launch is the first tribal operator to launch sports betting in Michigan and builds on Scientific Games' strong tribal partnerships, following the successful launch of retail sports betting in New York with the Oneida Indian Nation.
Following the passage of new legislation in the State of Michigan, Scientific Games will also provide its OpenGaming™ and OpenSports™ products to launch FireKeepers' new digital casino and sports betting offering.
FireKeepers Casino opened in 2009 and has become one of the largest tribal gaming operators in the United States. The casino, located in Battle Creek, offers 2,900 slot machines, 70 table games, several restaurants and lounges, and a new sports betting site.
Jordan Levin, CEO of Scientific Games Digital, said: "FireKeepers is one of the premier casinos in the state of Michigan and the Midwest. It builds on our strategy of partnering with forward-thinking tribes as regulations change. We were the first to partner with a tribe in New York through our agreement with Oneida and now we are proud to launch the first tribe in Michigan with FireKeepers."
Levin continued, "Retail sports is live via our OpenSports™ solution and the state of Michigan is gearing up for a digital go-live for sports and iGaming which are now both key components of our agreement with FireKeepers as early as Q4 2020. They have a great team and we look forward to expanding their full suite of products with the launch of OpenGaming™ as soon as regulations allow."
Kathy George, CEO of FireKeepers, said, "These are exciting times for FireKeepers Casino and the launch of our retail sportsbook is the achievement of a major strategic goal. The Scientific Games team has been instrumental in bringing this fantastic new offering to Michigan punters. We look forward to the opportunity to bring our sports and casino online with their player-centric technology and global expertise."
