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Scientific Games accelerates its digital expansion with the launch of sports betting for the Dutch National Lottery.

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12/11/2021
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Nederlandse Loterij launches world-class OpenSports™ technology.

Scientific Games Corporation has cemented its position as the leading sports betting provider to World Lottery Association 'WLA' members following the successful launch of its suite of sports betting products with the Dutch National Lottery, 'Nederlandse Loterij'. The company currently provides sports solutions to 24 lotteries worldwide.

Nederlandse Loterij is a long-standing partner of Scientific Games. After a seamless integration process that upgraded their sports betting offering to Scientific Games' sports betting technology, Nederlandse Loterij is fully equipped with a complete product suite that includes state-of-the-art trading services and highly customizable player experiences.

Scientific Games' technology is now in use with its complete digital sports betting solution, with an agreement that covers vendor-managed trading services and access to Scientific Games' comprehensive pre-match, in-game and risk management services.

The company was among the first to receive WLA certification as a responsible gambling provider, and the first provider to be a member of the Global Lottery Monitoring System (GLMS), which ensures the integrity of sports betting around the world.

Keith O'Loughlin, SVP Sportsbook, Digital at Scientific Games, said: "The credit goes to the Nederlandse Loterij teams and our internal development teams. National and state lotteries are increasingly looking for top-notch technology and services. More than that, they require demonstrable expertise in the regulated market. Nederlandse Loterij is one of our valued customers and we are delighted that our sports betting technology is at the heart of their player experience. We have anticipated the pace of regulatory change around the world by improving software development and hardware deployment at scale and speed. A strategic decision that has become the foundation for our accelerated digital expansion. In the last eight weeks, we have launched six sportsbooks worldwide for leading brands in our key regulated markets. The demand has led to a total transformation in our ability to deploy world-class services at an unparalleled pace and quality."

Maurice Meijer, Chief Technology Officer for Nederlandse Loterij, said: "Switching to Scientific Games' sports betting platform was important to us as we strive to provide our customers with the best experience with Nederlandse Loterij and its brands every day. We are very pleased with the smooth implementation process, thanks to the close cooperation of our two teams. Since we have improved our offering, we have received a lot of feedback from our customers praising the new user interface. Scientific Games is an important partner for us as we look to grow our customer base."

In addition to sports betting, Scientific Games provides Nederlandse Loterij with its world-leading instant lottery games.

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