Scientific Games powers Betfred's sportsbooks in Colorado.

Scientific Games Corporation has expanded its sports betting partnership with Betfred to roll out its digital and retail solutions in the state of Colorado.

Following Betfred's selection of Scientific Games to provide OpenSports™ in Pennsylvania earlier this year, the two companies have now expanded their collaboration to include digital and retail sports betting services at Saratoga Casino Black Hawk in Colorado.

Betfred has now launched full OpenSports retail solutions, including self-service betting terminals at Saratoga Casino Black Hawk, with the company's digital services expected to follow in time for the 2020-2021 NFL season. In addition, Scientific Games will provide Betfred's Colorado operations with OpenPlatform™, its industry leading player account management platform.

Earlier this week, Betfred also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos.

Mark Stebbings, Betfred's group chief operating officer, said: "OpenSports remains a central part of our US sports betting strategy. As we expand our presence in the US, the Scientific Games team plays an important role in helping us deliver winning player experiences through their reliable and flexible technology. We look forward to working with Scientific Games to bring exciting sports betting experiences to Colorado players."

Keith O'Loughlin, SVP Sportsbook, Digital for Scientific Games, said: "Betfred is a respected and successful UK operator and we are delighted to partner with them as part of their expansion plans in the US. Following on from our announcement with Betfred in Pennsylvania, this is another huge vote of confidence in our OpenSports platform. We are committed to setting our customers up for long-term success in the regulated markets, and we are excited to introduce our products and services in two US states with Betfred."

This latest agreement builds on Scientific Games' strong presence in the US sports betting market, with its OpenSports solutions enabling both land-based and online operators to deliver premium player experiences.