Deal: GameArt announced its arrival at Madison Casino on 23 September 2024.
Offer: the site then listed around 470 games, including dice slots, roulette, blackjack and poker.
Operator: Madison Casino is run by TK SA, a company based in Tintigny and active since December 2000.
Licence: the site holds B+ licence no. 3320 from the Belgian Gaming Commission, valid until 19 March 2029.
Anchoring: this B+ licence takes the Madison Casino gaming hall in Athus, in the municipality of Aubange, online.
Brand: seven B licences carry the Madison name in the provinces of Liège and Luxembourg, held by four different companies.
Rule: in Belgium, a B+ licence is tied to a venue, not to a brand.
Dice: B+ sites mainly offer dice slots, whose results depend on a random number generator.
Growth: in October 2026, Madison Casino announces 825 games from 20 providers, GameArt included.
Safeguards: a minimum age of 21, Belgian residents only and a default deposit cap of €200 per week.
Abroad: the site only accepts Belgian residents, and elsewhere players should stick to operators licensed in their own country.
Madison Casino and GameArt: online dice born in an Athus gaming hall
On 23 September 2024, GameArt laid another card on the Belgian table. Its partner of the day is called Madison Casino. The name probably means more to players in Verviers, Arlon or Athus, who pass it in town, than to online casino fans. That detail is anything but trivial. The announcement is as sober as business-to-business press releases tend to be. Behind it lies a typically Belgian mechanism: a gaming website that only exists, legally, because a gaming hall keeps its doors open on a real street. The studio already knew the tune, having placed five slots dressed up as dice at betFIRST for the kingdom's players back in June 2021. What remained was to work out who really stands behind Madison's counter.
So I opened the registers rather than the brochures. First those of the Belgian Gaming Commission, then Belgium's official company register. What they reveal sheds new light on the deal. Along the way, they also offer a method to check a Belgian online casino before depositing a single euro.
First finding: Madison's online casino has an address, and there is nothing virtual about it.
What does the 23 September 2024 announcement say?
The text published by the studio takes two minutes to read. The GameArt press release presents Madison Casino as one of Belgium's leading online casinos, with around 470 games: dice slots, roulette, blackjack and poker. It also credits the operator with a solid reputation for its dice slots, its tournaments and the quality of its customer service. These labels belong to the announcement, not to an independent ranking. No figure backs them up.
Two voices carry the deal. “We are excited to be partnering with Madison Casino to bring our games to a wider audience in Belgium,” says Katja Bizaj, Account Manager at GameArt. On the other side, Jean-Lou, Customer Care Lead at the operator, states that “Madison Casino is more than happy to welcome GameArt's high-quality HTML5 slot games into our catalogue.” He also looks forward to “the continued success of our partnership and its impact on the Belgian market.”
A press release of this kind is like a handshake photographed above the felt. It proves the meeting took place, not how the game played out.
The calendar, on the other hand, is more talkative. Twelve days earlier, on 11 September 2024, GameArt announced that its games were arriving on the casino platform of GR8 Tech, a provider of casino and sports betting solutions for operators. Two moves in the same month, at opposite scales. On one side, wholesale distribution through a platform. On the other, a regional operator backed by very real gaming halls.
Who operates the Madison Casino website?
The answer fits on one line, provided you know where to read it. In the B+ licence register kept by the Belgian Gaming Commission (Commission des jeux de hasard, or CJH), the madisoncasino.be website appears under file 3320. It is held by the public limited company TK, for a venue named “Madison Casino”. The decision dates from 21 April 2021, and the licence runs until 19 March 2029.
TK is no start-up born with online gambling. According to its entry in the Crossroads Bank for Enterprises, Belgium's official company register, the company (number 0473.495.996) started trading on 12 December 2000. It is based in Tintigny, in the province of Luxembourg. It lists gambling and betting as its activity, and since December 2023 its entry has named the casino website as the company's web address.
The most revealing part hides in the Gaming Commission's other register, the one covering B licences granted to gaming halls. There, file 3320 refers to a Madison Casino venue on rue des Jardins in Athus, in the municipality of Aubange. The online casino is therefore no rootless entity. It is the digital extension of one specific gaming hall, a stone's throw from the Luxembourg and French borders. Both licences also expire on the same day.
The Madison brand in the B licence register
Madison is not a single gaming hall but a brand. As of 22 October 2026, seven B licences carry the name in Wallonia, across the provinces of Liège and Luxembourg. They belong to four different companies.
Gaming hall (municipality)
Province
Licence holder
B licence expiry
Website under a B+ licence
Athus (Aubange)
Luxembourg
TK
19 March 2029
madisoncasino.be
Arlon
Luxembourg
TK
16 February 2031
none
Verviers
Liège
Amusement With Prize
18 September 2028
becasino.be
Baelen
Liège
Amusement With Prize
22 January 2029
none
Saint-Georges-sur-Meuse
Liège
Amusement With Prize
22 May 2034
none
Saint-Georges-sur-Meuse (Madison 2)
Liège
Europe Park Amusement
19 March 2029
none
Juprelle
Liège
L'Aristo
22 January 2029
diceladbrokes.be
Source: B and B+ licence registers of the Belgian Gaming Commission, consulted on 22 October 2026.
This table reveals a rule few players suspect: in Belgium, a B+ licence is tied to a venue, not to a brand. The Madison in Verviers runs its online business on a different website from the one in Athus. The Madison in Juprelle, meanwhile, anchors the diceladbrokes.be website. So a Verviers local who plays at their neighbourhood Madison, then types “Madison Casino” into their phone, does not legally reach their own hall's online extension. They reach that of a venue more than a hundred kilometres away.
Why does every Belgian online casino depend on a physical venue?
Because Belgian law built online gambling on the foundations of land-based gambling. Land-based casinos take their business online with an A+ licence, gaming halls with a B+ licence and betting organisers with an F1+ licence. On its page dedicated to gaming halls, the Gaming Commission sets the rules of the game. Only the holder of a B licence can apply for a B+ licence. Both licences run for the same nine years and are renewed together. A new applicant must also prove it can provide a €75,000 guarantee.
The number of seats around the table, meanwhile, is locked. The Gaming Commission can grant no more than 180 B licences across the country, and no applications are open for now. When a place becomes vacant, it is published and then awarded through a special procedure. As of 22 October 2026, its registers list 175 B licences and 48 B+ licences. A website like Madison's was not born from a simple click. It rests on a scarce licence, a mayor's opinion and a gaming hall made of bricks and mortar.
This lineage also explains the place of dice. A B+ site extends a gaming hall, not a casino. Its slot offer therefore comes mostly in dice versions, where fruits and classic symbols give way to the faces of a die. The outcome is still left to a random number generator (RNG). Madison's menu even keeps separate “Dice Slots” and “Classic Dice” sections, next to roulette and table games.
From 470 to 825 games: where does GameArt stand at Madison?
In September 2024, GameArt joined a collection of around 470 games. Two years later, in October 2026, the operator's homepage claims 825 games from 20 providers, and the studio is still on the list. It sits alongside Pragmatic Play, Greentube, Amusnet, Gaming1, Air Dice and EGT Digital, whose Clover Chance dice games arrived at Madison in December 2025, according to SoloAzar.
The shop window has gained some 350 games, an increase of about 75%. Every newcomer leaves a little less light for the others. I have been watching this business since 2011, and I have seen dozens of lobbies swell like this. The lesson rarely changes: the longer the display, the harder each game has to elbow its way to the front row. For a Maltese slot provider like GameArt, the challenge is no longer getting into the hall. It is keeping its seat at the table.
The dice versions the studio has already tailored for Belgium give an idea of its know-how. Titles such as Piggy Holmes, Nefertiti's Nile and Hawaiian Fruits appeared in this format at betFIRST, on Blitz via Gaming1 or at PepperMill Casino between 2021 and 2023. It is probably this familiarity with the Belgian costume, more than any single title, that a B+ operator looks for at GameArt.
How can you check a Belgian online casino like Madison Casino?
The Gaming Commission's register reads like a croupier's sheet: every column has a job. Take Madison's line. The file number, 3320, identifies the licence. The website address must match character for character the one in your browser. The “Établissement” column points to the gaming hall that holds the licence, while the expiry date tells you how long the site can legally welcome you. A different extension, an extra hyphen or an address missing from the list is enough to bring the house of cards down.
Then check the safeguards the law imposes on every licensed site. Registration is reserved for players aged 21 and over, and Madison specifies that it only accepts Belgian residents. Since 20 October 2022, every player account has been capped by default at €200 in deposits per week, a weekly limit set by royal decree that BX1 detailed as early as July 2022. Players can ask for a higher limit. The Gaming Commission first checks, within three days, that they are not listed as defaulters in the National Bank of Belgium's Central Individual Credit Register.
Finally, keep the most radical tool in mind: self-exclusion. You request it from the Gaming Commission, online with the Belgian digital ID app itsme or with a paper form. It blocks access to casinos, gaming halls and online gambling sites. As of 1 July 2025, Belgium counted 61,095 voluntary exclusion files, according to figures published by VRT in August 2025.
My personal rule is simple: I only believe a licence once I have read it in the register, never because a footer says so. For Madison, footer and register tell the same story, which happens less often than you might think.
Can you play at Madison Casino from outside Belgium?
No, and the door is double-locked. The site is reserved for Belgian residents. From Spain, where I write these lines, its homepage does not even load: it simply says it does not accept visitors from my country. A Belgian licence also stops at the border. The European Union has no sector-specific legislation on gambling, and each member state organises its own market. Wherever you live, the reflex is the same. Play only with operators licensed by your own country's regulator, and check that licence in its public register, just as I did here with the Gaming Commission.
Is there still a future for Belgian dice?
One question remains that the register cannot settle. According to the Gaming Commission's 2025 annual report, B+ sites generated €165.8 million in gross gaming revenue in 2025, the money operators keep once winnings are paid. Online casinos holding an A+ licence brought in €554.1 million. Between 2021 and 2025, the first figure fell by about 30%, while the second grew by nearly 70%.
For GameArt, Belgium looks like a table where two games are played at once. The dice game, a patient one, is won operator by operator, from betFIRST in 2021 to Madison in 2024. The reel game, more lucrative, is played out among A+ licence holders. The next announcements, which I follow in the studio's news column on Kynox, will show which way GameArt leans. Nothing says it will have to choose.
Madison holds a card these figures cannot measure: physical gaming halls in Wallonia, which give its brand a presence just around the corner. Will that local footing be enough against the pull of the reels? I am not sure. One thing is certain: the digital twin of the Athus gaming hall may keep rolling the dice until 19 March 2029. On that date, the B and B+ licences of file 3320 must be renewed together.
FAQs: Madison Casino and GameArt
What is Madison Casino?
A Belgian online casino run by the public limited company TK, based in Tintigny. It operates under B+ licence no. 3320 from the Belgian Gaming Commission, linked to a Madison Casino gaming hall in Athus, in the municipality of Aubange.
When did GameArt join Madison Casino?
On 23 September 2024. Its HTML5 slots then joined a collection of around 470 games, including dice slots, roulette, blackjack and poker.
Is Madison Casino legal in Belgium?
Yes. The madisoncasino.be website appears in the Belgian Gaming Commission's B+ licence register under file 3320, in the name of TK SA. The licence, granted on 21 April 2021, runs until 19 March 2029.
What is a B+ licence?
The additional licence that allows a gaming hall holding a B licence to offer games online. It lasts nine years, like the B licence, and is renewed with it. Belgium had 48 of them as of 22 October 2026.
Where are the Madison Casino gaming halls?
The B licence register lists seven halls under the Madison brand. Two are in the province of Luxembourg, in Athus (Aubange) and Arlon. The other five are in the province of Liège: Verviers, Baelen, Juprelle and two in Saint-Georges-sur-Meuse.
Why does Madison Casino mainly offer dice games?
Because a B+ site extends a gaming hall, not a casino. Its slots therefore mostly take the form of dice slots, where the symbols become the faces of a die. The outcome always depends on a random number generator.
How many games does Madison Casino offer?
The operator announces 825 games from 20 providers in October 2026, including GameArt, Pragmatic Play, Greentube, Gaming1 and EGT Digital. At the time of the GameArt deal, in September 2024, its collection counted around 470 games.
How old do you have to be to play at Madison Casino?
21. Registration is reserved for Belgian residents aged 21 and over.
What is the deposit limit at a Belgian online casino?
€200 per week per account by default, since 20 October 2022. Players can ask for an increase, which is only granted if the Gaming Commission does not find them registered as defaulters with the National Bank of Belgium.
Can I play at Madison Casino from outside Belgium?
No. The site is reserved for Belgian residents. Outside Belgium, play only with operators licensed by the gambling regulator of your own country.
