Summary: Key takeaways from the content-sharing partnership between GameArt and betFIRST
The Belgian online casino market stands out for its strict regulatory framework, overseen by the Belgian Gambling Commission. This authority enforces a measured pace of development and provides long-term structure to the offer available to online players. The B+ licence acts as a strong editorial filter, forcing operators to prioritise coherence, stability, and player retention rather than chasing constant novelty.
In this context, dice slot machines maintain particularly high popularity in Belgium. Their immediate readability, steady rhythm, and compatibility with a regulated gaming environment explain why they remain a core pillar of Belgian casino catalogues.
The content-sharing agreement signed in July 2022 between betFIRST and GameArt fits into a strategy of targeted consolidation. It does not aim to radically transform the existing offer, but rather to reinforce a segment that is already central to the catalogue with games capable of becoming a long-term part of player habits.
The deliberately limited selection of five GameArt dice slots is based on an editorial curation approach. Each title was chosen to fulfil a specific role within the catalogue, namely to strengthen lobby clarity and address different player profiles without fragmenting the overall experience.
betFIRST, as a B+ licensed operator, adopts clear and sometimes conservative editorial choices, yet ones that are deeply aligned with the expectations of the Belgian market. Rigorous supplier selection and a carefully controlled integration pace contribute to building a long-term relationship of trust with players.
GameArt follows a proven strategy of local market adaptation across several regulated European jurisdictions. In July 2022, the studio strengthened its presence in Switzerland with Casino777 in Davos, expanded its distribution in Italy via Blox, and collaborated with Admiral.hr in the Croatian market. These decisions are consistently made through game selections tailored to local usage patterns and regulatory constraints.
Player feedback observed at betFIRST confirms the relevance of this approach. GameArt dice slots generate more regular activity, stable engagement over time, and a natural fit within existing player journeys.
GameArt’s European expansion is built on a progressive and controlled scaling strategy. In Belgium, integration with the Gaming1 platform allows for a carefully managed evolution of the offer, without compromising regulatory compliance or portfolio coherence.
The betFIRST & GameArt partnership ultimately illustrates a Belgian online casino model based on stability, trust, and player loyalty. Within this framework, success is measured less by the sheer number of games offered than by their ability to integrate durably into player behaviour.
betFIRST and GameArt consolidate the dice slot offering on the Belgian market
In July 2022, the content-sharing agreement concluded between betFIRST and GameArt served as a reminder of an obvious fact that many players in the European iGaming industry tend to forget. Belgium is not a regulated country that operates like other markets. Here, online gambling regulation does not aim solely to supervise. It structures the market with the deliberate intention of slowing down certain dynamics. It chooses to impose a precise tempo in order to shape player habits over the long term.
Interface of the GameArt website homepage
In this environment, international trends often have less impact than local gaming culture. While other countries have seen ultra-complex video slots replace traditional formats, Belgium continues to give a central role to dice slot machines. This type of game is perceived as more readable, more regular, and far more compatible with a gaming practice rooted in continuity. It would be foolish to see this as a delay. On the contrary, it is a structural and identity-driven choice.
The agreement between betFIRST and GameArt fits precisely within this reality. It does not seek to import a foreign vision of online casino gaming, nor to flood the catalogue with short-lived novelties. It is based on a more discreet approach, one that is far more demanding. Its primary ambition is to strengthen the offer where it already makes sense, while respecting both the expectations of Belgian players and the constraints imposed by the regulatory framework.
This positioning contrasts sharply with part of the European market, which is often driven by the race for volume, successive launches, and increasingly spectacular mechanics. In Belgium, every addition to a catalogue puts the operator’s credibility on the line. Every supplier partnership is observed, analysed, and ultimately judged on its ability to endure over time. In this context, the collaboration with GameArt is not a one-off opportunity. It is the result of a clearly assumed editorial choice, almost conservative in the noblest sense of the term.
Rather than multiplying experiments, the online casino betFIRST has chosen to consolidate several pillars.
a historically popular format.
a relationship of trust with its players.
an offer consistent with the requirements of a B+ market, one of the strictest in Europe.
It is precisely this logic of consolidation, more than the mere addition of five games, that gives full meaning to the July 2022 agreement.
A content-sharing agreement aligned with the realities of the Belgian iGaming market
Interface of the Belgian Gambling Commission
The Belgian iGaming market stands out less for its size than for its structure. Where some countries favour gradual opening and experimentation, Belgium has chosen a deliberately restrictive framework, in which every authorised actor operates under heightened responsibility. The Belgian Gambling Commission does not play the role of a passive referee. It acts as a true market architect, defining the precise boundaries of what can be offered, how it can be offered, and at what pace.
In this context, the B+ licence is not merely an administrative authorisation. It shapes the entire content strategy of operators. The limited number of actors allowed to offer online casino games creates an atypical form of competition. Within this framework, differentiation is not achieved through overabundance, but through the relevance of the offer. Each new casino game provider integrated is perceived as a long-term commitment, both towards the regulator and towards players.
It is precisely within this logic that the content-sharing agreement between betFIRST and GameArt takes shape. Rather than attempting to artificially refresh its catalogue, betFIRST chose to strengthen a segment already firmly rooted in Belgian player habits: dice slot machines. This format, sometimes pushed into the background in other European markets, remains in Belgium a core pillar of the gaming experience. It is valued for its readability, consistency, and compatibility with a regulated form of play.
The approach adopted by GameArt also responds to these structural constraints. The studio did not position itself as a simple supplier of novelties, but as a partner capable of adapting to the requirements of a regulated market. Adapting a portfolio in this context means selecting titles that respect both local preferences and the stability requirements imposed by the legal framework. A delicate balance, but one that is essential for achieving long-term integration within the Belgian ecosystem.
Finally, this agreement highlights a reality that is often underestimated. In Belgium, content sharing is not a lever for rapid growth, but a tool for consolidation. It makes it possible to strengthen an existing offer without disrupting its foundations. In a market where trust is built slowly and lost quickly, this strategy may appear less spectacular, but it is infinitely more robust.
A selection of five GameArt dice slot machines designed for Belgian players
Interface of the betFIRST dice games section
The selection of five dice slot machines integrated on betFIRST.be as part of the partnership with GameArt is neither random nor the result of a technical constraint. It reflects a logic of curation, in an almost editorial sense of the term. In the Belgian market, the value of a gambling game is not measured by its novelty. It is measured by its ability to become part of durable, repeatable gaming habits that are compatible with a strict regulatory framework.
Unlike other European jurisdictions where catalogues expand through successive waves of launches, Belgium favours a more stable approach. Players primarily look for identifiable formats, mechanics they immediately understand, and experiences that do not rely on increasing complexity. Dice slot machines respond precisely to this expectation. This type of online gambling game offers a balance between rhythm, readability, and regularity.
In this context, the selection made by betFIRST and GameArt aims to cover several player profiles without fragmenting the offer. Each title was chosen for its ability to fulfil a specific function within the catalogue, without directly competing with the others.
The five integrated slot machines each correspond to a distinct usage:
Piggy Holmes is aimed at players seeking stability. Its direct and repeatable mechanic encourages regular sessions, without rhythm breaks or cognitive overload.
African Sunset 2 builds on a familiar and reassuring theme, combined with a proven structure that encourages long-term loyalty.
Mariachi Fiesta introduces a more festive and expressive dimension, while retaining a simplicity of rules that is essential for an audience accustomed to dice formats.
Nefertiti's Nile draws on an Egyptian imagery that is very present in Belgian casinos, offering an experience that is deliberately readable and consistent.
Buffalo Spirit relies on a strong and immediately recognisable universe, while never straying from the traditional mechanics expected by fans of dice games.
Taken individually, these games may appear classic. Taken together, they form a coherent offer capable of addressing several expectations without diluting the identity of the catalogue. This approach allows betFIRST to strengthen its positioning without disrupting player reference points. It should be noted that this is a key factor in a market where trust and familiarity play a central role.
Finally, this selection reflects a reality specific to the Belgian market. The performance of a game is not measured solely by its winning potential, but by its ability to generate regular attendance. In a highly regulated B+ environment, dice slot machines that are well established in Belgium continue to produce stable sessions, unlike some more complex video slots that struggle to establish themselves over time.
betFIRST, a B+ operator structured around clearly assumed editorial choices
Interface of the betFIRST online casino homepage
Being a B+ operator in Belgium does not simply mean ticking regulatory boxes. This licence imposes a long-term way of thinking about online casino operations. It acts as a permanent editorial filter, shaping game selection, the pace of integrations, catalogue diversity, and the relationship maintained with players.
In the Belgian online gambling market, the relative scarcity of B+ licences creates an environment very different from that observed in other European countries. Competition is not based on the sheer size of catalogues but on their coherence. Every game offered commits the operator’s responsibility not only towards the regulator, but also towards an audience accustomed to a more stable, more readable offer, and less exposed to short-lived trends.
In this context, betFIRST has built its positioning around a simple yet demanding principle. Prioritising clear editorial choices rather than content accumulation. The operator does not seek to replicate foreign models based on overabundance. It selects and filters in order to constantly fine-tune its offer. This logic is reflected in the importance given to dice slot machines, a format historically popular in Belgium but sometimes sidelined elsewhere in favour of more spectacular mechanics.
This editorial structuring is based on several concrete pillars, which explain why a partnership such as the one with GameArt fits naturally into the betFIRST offer:
a rigorous selection of suppliers capable of adapting to the constraints of the Belgian market rather than imposing a standardised catalogue,
a priority given to proven formats, including dice games, perceived as more compatible with a regular and regulated gaming practice,
a voluntary limitation on the number of new integrations, in order to preserve lobby readability and player reference points,
constant attention paid to performance stability and to the ability of games to establish themselves over time.
This editorial approach has a direct impact on the player experience. On betFIRST, the catalogue evolves slowly but in a controlled manner. Players rediscover familiar reference points, quickly identify relevant new additions, and develop a relationship of trust with the offer presented. In a B+ market where retention is often more decisive than acquisition, this stability becomes a competitive advantage.
The integration of GameArt slot machines perfectly illustrates this philosophy. It is not a simple one-off enrichment, but a targeted reinforcement of a segment already central to the identity of betFIRST. A clearly assumed and coherent choice, deeply aligned with the requirements of the regulated Belgian online casino market.
GameArt, a strategy of adaptation proven across several regulated markets
GameArt’s trajectory in regulated European markets is based neither on opportunism nor on a logic of rapid expansion. It follows a much more patient method founded on a central principle. Each market imposes its own interpretation of gambling. As a result, a provider that ignores this reality exposes itself to a superficial presence that is very often short-lived.
Unlike certain studios that seek to deploy a uniform catalogue from one country to another, GameArt adopts the opposite approach. The studio begins by observing. Observing the legal framework, market maturity, and above all real player habits. This preparatory work then conditions the selection of titles offered, their positioning, and sometimes their adaptation. In highly regulated jurisdictions, this analysis phase becomes unavoidable.
The year 2022 marks a revealing turning point in this strategy. In July 2022, GameArt strengthened its presence in Switzerland through a partnership with Casino777 in Davos. A particularly demanding market, where regulatory compliance, mechanical stability, and experience readability clearly take precedence over spectacular innovation. In this context, only proven games capable of fitting into a regular and regulated practice can be offered without weakening the operator’s offer.
A few weeks later, still in July 2022, this same logic of adaptation was expressed on the Italian market. The partnership concluded with Blox enabled the integration of GameArt slot machines within one of the most complex regulatory environments in Europe. Once again, the approach did not consist of importing the entire catalogue, but of selecting titles compatible with local expectations and the constraints imposed by the Italian regulator.
This consistency is also found on the Croatian market, where GameArt collaborates with Admiral.hr. In this specific case, the challenge lies less in the size of the market than in its regional structure. In Croatia, as elsewhere, the studio favours a progressive implantation. This is based on a selection of online casino games aligned with local usage, rather than a mass distribution without lasting roots.
These successive experiences outline a constant in GameArt’s strategy:
an in-depth analysis of regulatory frameworks prior to any integration,
a selection of games based on their stability and readability,
an adaptation to cultural gaming habits, often underestimated,
a clearly assumed refusal of catalogue standardisation at a European level.
This philosophy is clearly expressed by Almir Kudic, Advertising Manager at GameArt, who highlights the uniqueness of the Belgian market within this overall trajectory.
“We are happy to offer a tailored selection of our games to betFIRST and its customers. The popularity of dice games in Belgium is unique in Europe, and we have adapted our portfolio to meet these preferences. We are also proud to offer a selection of titles that regularly perform well on the market.” Almir Kudic, Advertising Manager at GameArt
In light of these elements, the partnership with betFIRST appears less as an isolated initiative and more as the natural continuation of a strategy that has already been proven. Belgium does not represent an exception in GameArt’s trajectory, but a confirmation: that of a studio capable of evolving sustainably within demanding regulated environments, without compromising the coherence of its offer or its fine-grained understanding of local players.
Rapid and measurable player feedback at betFIRST
In a market as tightly regulated as the Belgian online casino sector, player feedback is not measured solely by the immediate enthusiasm generated by a new release. It is observed over time, through session regularity and through a game’s ability to become a lasting part of player habits. It is precisely on these indicators that the integration of GameArt dice slot machines quickly produced positive signals at betFIRST.
Unlike some more spectacular launches, often marked by a peak of interest followed by a rapid decline, well-established dice games tend to generate more stable activity. On the Belgian market, this behaviour is well known to B+ operators. Players return to formats they master, understand immediately, and perceive as reliable. In this context, the value of a game is measured less by its novelty than by its retention capacity.
At betFIRST, the first weeks following the arrival of the GameArt titles confirmed this logic. Without disrupting existing reference points, these dice slot machines integrated naturally into player journeys. They merely reinforced a segment already identified as central within the offer.
From an operator’s perspective, several signals are generally observed when this type of game finds its audience:
a more regular session frequency, with repeated returns to the same titles,
a stable exposure time, indicating that players are not simply testing the game before abandoning it,
improved catalogue readability, with players more easily identifying games relevant to their profile,
progressive player loyalty, built on familiarity rather than on a surprise effect.
These indicators take on particular importance in Belgium, where the relationship between the operator and its players is largely based on trust. Within a strict B+ framework, every addition to the catalogue is perceived as an implicit commitment to quality and compliance. A game that fails to meet these expectations is quickly abandoned by the audience.
This dynamic is directly highlighted by Daphne Bal, Brand and Content Manager at betFIRST, who points to the immediate reception of the first GameArt titles.
“We always strive at betFIRST to offer our players the best possible dice slot machines on the market. We have already seen a great response to the first GameArt releases, and we are eager to expand with more games.” Daphne Bal, Brand and Content Manager at betFIRST
This statement underlines a key point: on the Belgian market, a “good response” does not mean a simple short-term buzz, but a gradual adoption. Well-received dice games become internal reference points within the catalogue. Players return to them naturally, sometimes over several months or even several years for some of them.
Finally, this positive feedback plays a decisive role in the continuation of the collaboration. In an environment where integrations are deliberately limited, the measured performance of the first titles directly conditions the future expansion of the offer. In other words, at betFIRST, the success of a partnership is built game by game, through a logic of consolidation rather than multiplication.
A coherent and controlled European expansion
GameArt’s European expansion does not follow a logic of rapid conquest nor a desire for symbolic presence across as many territories as possible. It is part of a far more measured, almost cautious approach. Each new market is approached as an autonomous ecosystem, with its own constraints, usage patterns, and rhythm.
In regulated markets, this approach is far from insignificant. A poorly calibrated market entry can weaken both the provider and the partner operator. GameArt has therefore chosen a progressive growth strategy, based on targeted partnerships capable of serving as solid anchor points rather than simple commercial showcases.
Belgium perfectly illustrates this method. The agreement with betFIRST does not aim for immediate mass distribution, but for the gradual consolidation of a specific segment, namely dice slot machines. This segment, already well identified in local usage, constitutes a reliable foundation on which to build a lasting presence. Expansion does not occur through accumulation, but through successive reinforcement.
This logic is also reflected in the way GameArt structures its deployments across Europe. Each market is approached with a clear intention: to understand first, integrate next, and expand only if the signals are positive. This method helps limit trend-driven effects and drastically reduces the risks associated with overly rapid growth.
In practical terms, this controlled expansion is based on several complementary levers:
a rigorous selection of partner operators already firmly established in their market,
technical integration designed for regulatory compatibility before commercial performance,
a gradual rollout of games, conditional on observed player feedback,
the ability to deliberately slow down expansion if indicators are not aligned.
Interface of the Gaming1 website homepage
In this context, integration with the Gaming1 platform plays a structuring role. It gives GameArt the green light to consider a gradual scale-up on the Belgian market, and potentially on other regulated European markets, without having to multiply technical integrations or compromise legal compliance. Gaming1 acts here as a controlled accelerator, facilitating distribution while fully respecting all local requirements.
This coherent expansion has a direct impact on the perception of the GameArt brand. Rather than an omnipresent but interchangeable supplier, the studio positions itself as a reliable, readable, and predictable actor. An iGaming stakeholder fully capable of building long-term partnerships. In markets such as Belgium, where trust and stability outweigh novelty effects, this reputation represents a major strategic advantage.
Finally, this controlled approach deliberately leaves the door open to evolution without rushing it. GameArt’s European expansion moves at a pace dictated by local realities, field feedback, and each market’s capacity to absorb new content without losing coherence. Certainly less spectacular growth, but infinitely more resilient.
A partnership revealing the specificities of the Belgian online casino market
The agreement concluded in July 2022 between betFIRST and GameArt acts as a revealing indicator. It reflects a Belgian model of online casino gaming that is profoundly different from what is observed in most other European markets. Here, online gambling is not conceived in urgency or escalation, but within a logic of continuity, readability, and trust.
Belgium has chosen a strict regulatory framework. From the outside, this framework is sometimes perceived as restrictive, yet over time it has shaped a distinctive ecosystem. The limited number of authorised operators, the B+ licence, and the structuring role of the Belgian Gambling Commission have created a market where competition is driven less by constant innovation than by the long-term quality of the offer. Each new game and each new provider commits the credibility of the operator that integrates it.
In this context, the partnership between betFIRST and GameArt illustrates an approach that runs almost counter to international standards. Rather than flooding the catalogue with new releases, betFIRST chose to strengthen a historically popular format, namely dice slot machines. This choice is not insignificant. It reflects a fine understanding of Belgian player expectations, which are strongly tied to mechanics they master, to regular experiences, and to games that fit naturally into their habits without disrupting them.
This partnership also highlights a reality that is often underestimated. In Belgium, the performance of an online casino game is not measured solely by its winning potential or its visual originality, but by its ability to generate stable attendance. Successful games are those to which players return naturally, week after week, sometimes year after year. Within this logic, consolidation clearly outweighs the novelty effect.
Finally, the betFIRST–GameArt agreement reveals a form of maturity within the Belgian market. A market where providers and operators accept to deliberately slow down, to observe field feedback before expanding a collaboration, and to prioritise long-term partnerships over one-off moves. This approach may appear less spectacular, but it builds a healthier relationship between the offer, regulation, and players.
Through this collaboration, the Belgian online casino betFIRST therefore asserts a distinct identity. An identity shaped by regulatory rigour, clearly assumed editorial choices, and particular attention paid to player retention rather than mass acquisition. And it is precisely this singularity that makes Belgium a market apart, a particularly demanding environment for actors capable of truly adapting to it.
FAQ: Market insight and player experience around betFIRST and GameArt games in Belgium
Why is the Belgian online casino market often described as “slower” than other European markets ?
The Belgian online gambling market is perceived as slower because it prioritises stability over rapid growth. Regulation deliberately limits the number of operators, strictly frames the types of games offered, and imposes a measured pace of development. This apparent slowness is in fact a protective mechanism designed to promote sustainable offers rather than short-lived cycles of novelty.
How does this structure directly influence the player experience ?
This structure creates a more predictable and more readable experience. Belgian players operate within less saturated catalogues, with games they learn to know over the long term. This reduces dispersion, makes orientation easier, and strengthens the relationship of trust between the player and the operator.
Why do dice slot machines perform better than other formats in Belgium ?
Dice slot machines perfectly meet the constraints and expectations of the Belgian market. They are easy to understand, regular in their operation, and compatible with a regulated gaming practice. Where more complex formats can generate fatigue or confusion, dice games provide a reassuring continuity.
Is this format considered outdated by Belgian players ?
No. In Belgium, the dice format is not perceived as obsolete. On the contrary, it is seen as familiar. This is not a nostalgic attachment, but a rational choice based on game understanding and experience control. Many players prefer a format they know well to a novelty they would have to relearn.
Why does betFIRST not seek to multiply providers and new releases ?
Because in the Belgian market, multiplying games can harm catalogue readability. betFIRST follows a logic of selection rather than accumulation. Each new game must meet a specific expectation and integrate harmoniously into the existing offer. This approach limits confusion and improves player retention.
How does a Belgian operator decide whether to expand a collaboration with a provider ?
The expansion of a collaboration mainly depends on observing player feedback. Belgian operators analyse session regularity, a game’s ability to embed itself in habits, and engagement stability. A single strong launch is not enough. Long-term performance determines what comes next.
Why does GameArt adapt its portfolio rather than offering all its games ?
In regulated markets, offering an entire catalogue is neither relevant nor effective. GameArt prioritises a selection of titles compatible with local expectations and legal constraints. This adaptation strengthens offer coherence and increases the chances of long-term success.
Is the betFIRST & GameArt agreement representative of a broader trend in Belgium ?
Yes. It illustrates a deeper trend: partnerships based on consolidation rather than rapid expansion. In Belgium, progressive, measured, and durable collaborations often perform better than agreements aimed at immediate mass deployment.
What should a player expect when launching a dice slot machine on betFIRST ?
Players can expect a clear, stable experience with no unnecessary surprises. Game rules are generally understandable from the first spins. The rhythm is consistent, and the interface prioritises readability. The goal is to play comfortably without being overloaded with distracting information.
Are these games suitable for occasional online casino play ?
Yes. Dice slot machines are particularly well suited to occasional players. They allow entertainment without long immersion or complex learning. A player can log in occasionally without losing reference points from one session to the next.
Do experienced players still find interest in this format ?
Yes, but for different reasons. Experienced players value control, regularity, and the ability to manage their session without excessive unpredictability. The pleasure does not come from constant surprise, but from deep game knowledge.
How do these games influence bankroll management ?
Their stable rhythm and readability allow better anticipation of bets and sessions. Players more easily understand where they stand. This contributes to more conscious bankroll management, which is particularly important in a regulated market like Belgium.
Can we speak of a more “responsible” gaming experience with dice slot machines ?
Indirectly, yes. Without being specifically designed as responsible gambling tools, dice slot machines encourage a more measured practice. Their repeatable operation and constant rhythm reduce the emotional pressure associated with certain highly aggressive mechanics.
Why does betFIRST place so much emphasis on this type of game in its catalogue ?
Because this format matches a significant part of its player base. By highlighting games consistent with local expectations, betFIRST strengthens satisfaction, loyalty, and trust, rather than chasing fleeting trends.
Is this Belgian model compatible with the future evolution of iGaming ?
Yes, but it will evolve at its own pace. The Belgian market will likely continue to integrate new technologies and formats without abandoning its fundamentals. Stability, readability, and coherence will remain pillars of the online gaming experience.
