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In summary:
• Pragmatic Play is strengthening its growth in a market that accounts for more than 20% of its annual revenue.
• Más 1×2 is expanding its portfolio with proven, award-winning online games.
• Players benefit from immersive content tailored to their habits and Latin culture.
Pragmatic Play continues its confident expansion in the Latin American market. After signing an agreement on May 13, 2025, with Juega en Línea for its Smart Studio offer, and announcing a collaboration with Win2day on April 17, 2025, to distribute its live casino games, the iGaming giant is back in the spotlight. This time, it seals a new strategic deal with Más 1×2, a well-established online casino and sports betting operator in the region.
This partnership marks a new milestone in the provider's expansion strategy. It strengthens an already solid geographic presence and clearly demonstrates its intent: to offer a smooth, localized, and user-focused experience.
Because it’s a strategic alliance between two complementary forces:
• Pragmatic Play, one of the leading providers in iGaming, with a rich portfolio of over 300 online games, including slots, table games, live casino, and virtual sports.
• Más 1×2, a regional operator known for its dynamic approach, precise content localization, and a community of over 100,000 monthly active players.
Players will have access to a comprehensive offering designed to boost engagement and loyalty:
Popular slot games:
• Gates of Olympus™, one of the most-played and award-winning titles in the region (10 million spins per month)
• The Big Bass series, adored across Latin America
Immersive Live Casino:
• Bet Behind Pro Blackjack
• Localized roulette, tailored to regional preferences
• Virtual sports, perfect for enhancing sports betting sessions
All of this will be accessible on mobile, tablet, and desktop, with optimized fluidity across all devices.
Victor Arias, Vice President LATAM at ARRISE Powering Pragmatic Play, stated:
"This is not just a business deal. It’s a strategic collaboration based on shared values. Together, we want to promote responsible, localized gaming focused on delivering a true user experience."
Mavel Loaiza, Administrative Director at Más 1×2, added:
"Our players want premium, varied, and high-quality content. With Pragmatic Play, we’ve found a partner who meets those expectations. This is a big step for our platform."
Because it enhances:
• Its growth in a region that represents over 20% of its annual revenue.
• Its localization strategy, with immersive content designed for Latin American players.
• Its leadership in iGaming, with award-winning titles and player-favorite games across the region.
• An enriched offering with games already tested and loved by millions.
• A smoother, more immersive experience without technical barriers.
• Access to a selection of games combining winnings, entertainment, and production quality.
One thing’s for sure: this partnership is bound to make waves… and generate far more than just spins!
On paper, the partnership between Pragmatic Play and Más 1x2 is great news for the Latin American online gaming market. But when you dig deeper, not everything is as straightforward as it seems. Behind the well-polished press releases, there are a few question marks worth noting.
• A logical growth strategy: Pragmatic Play is multiplying its partnerships across Latin America. The deal with Más 1x2 fits right into this pattern. After Juega en Línea and Win2day, it's another piece in the regional puzzle.
• Operational complementarity: Pragmatic Play brings its flagship titles, technology, and expertise. Más 1x2 brings local knowledge, cultural insight, and a solid base of active players. It's a meeting of product know-how and market intelligence.
• Localized and popular content: From Big Bass to Gates of Olympus, and live tables like Bet Behind Pro Blackjack, the content strategy is clear: provide trusted, high-engagement games to the players.
• Risk of market saturation: Pragmatic Play is now virtually everywhere in Latin America. If the brand is present across all operators, it may lose its uniqueness. Exclusivity and scarcity are part of what gives value to a brand.
• A modest operator: Más 1x2 is still a relatively small player compared to giants like Betsson or Codere. Its user base is solid but geographically limited. There's a risk of reduced commercial reach.
• Overused titles: The most active players in the region already know Pragmatic Play’s top games by heart. Without radical innovation or exclusive new formats, this partnership might not feel fresh or exciting.
• A too-vertical model? Pragmatic Play supplies the content, Más 1x2 distributes it. But what about customization? Local Smart Studios? Interfaces tailored to vastly different countries like Peru, Argentina, or Colombia? No details have been shared yet.
