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Strategic agreement: Betsoft Gaming integrates its complete portfolio of certified games (slot machines, table games, arcade, crash games) on the bet365 Italy platform.
Enriched catalogue: Italian players now have access to emblematic titles such as Ultimate Golden Dragon Inferno™ and the “Coins of” series.
Advanced gamification: integration of the Drive™ suite with Take the Prize™ and Tournament, increasing player engagement by +35% and play time by +28%.
Mobile focus: alignment with the trend of the Italian market where 70% of iGaming revenues come from mobile.
Market growth: Italian iGaming generated €4.7 billion in 2023, up by 12%.
Testimonials: bet365 underlines the importance of a provider of the stature of Betsoft to maintain its competitiveness, while Betsoft highlights a common passion for innovation and service.
In Europe, few markets show growth as sustained as that of online casino in Italy. According to the ADM (Agenzia delle Dogane e dei Monopoli), the sector generated more than €4.7 billion in 2023, that is an annual increase of 12%, driven by the rise of mobile games and new generations of players. In this context, each strategic partnership attracts attention, and the alliance between Betsoft Gaming and bet365 Italy is the perfect illustration of this.
With this integration, Betsoft does not simply add a few titles: it deploys its complete portfolio of certified games. This from emblematic slot machines to table games, through its arcade titles and its famous crash games. For Italian players, it is the assurance of accessing a catalogue recognized internationally for its creativity and its commitment towards innovation.
The catalogue of bet365 Italy is now enriched with titles of strong visual and mechanical identity, among which:
Ultimate Golden Dragon Inferno™, flamboyant slot machine already praised for its volatility and its intensity,
The “Coins of” series, among the most popular of Betsoft,
As well as creations thought for mobile-first, heart of the growth strategy of Betsoft.
It is not only a question of additional content: it is a qualitative leap, which allows bet365 to align its offer with the expectations of a demanding public, accustomed to a fluid and premium iGaming experience.
The innovation of Betsoft does not reside only in its games. The Italian operator also benefits from the gamification suite Drive™, designed to strengthen player engagement.
Two mechanics stand out particularly:
Take the Prize™, which introduces a system of instant rewards directly at the heart of the games,
Tournament, designed to stimulate competition and loyalty of iGaming players.
According to internal data shared by Betsoft, these features increase on average by 28% the play time and by 35% the player engagement on the markets where they are already integrated. Figures that confirm the effectiveness of gamification in an ultra-competitive universe.
Jonathan Crook, Account Management Team Lead at Betsoft Gaming, rejoices at this collaboration:
“It is incredible to collaborate with an operator who shares our passion for iGaming and service. Working with bet365 was long-awaited, and we are delighted to finally be online on their site. We look forward to a lasting relationship.”
A spokesperson of bet365 Italy adds:
“We are delighted to offer Betsoft games to our players. Working with a content provider of the calibre of Betsoft is essential to reach the standards we have set ourselves and maintain our competitive edge.”
Finally, an analyst from iGaming Business confirms the relevance of the alliance:
“With more than 1.5 million active players per month in Europe, bet365 represents an ideal showcase for Betsoft. The addition of its portfolio on the Italian market consolidates the image of Betsoft as one of the most reliable and innovative providers.”
If this integration in Italy marks a key step in Europe, it is part of a broader expansion strategy. In July 2024, Betsoft already announced a major partnership with GoldnLuck. An Asian operator in full growth. There again, the complete portfolio of slot machines, table games and crash games was integrated, reinforced by the tools Take the Prize™ and Tournament.
This double movement, Europe with bet365 Italy, Asia with GoldnLuck, translates the will of Betsoft to establish itself simultaneously on the most dynamic and regulated iGaming markets in the world.
According to a report from H2 Gambling Capital, more than 70% of the revenues of Italian online casino already come from mobile gaming. A data which comforts the Betsoft strategy, whose recent creations are thought above all for a total immersion on smartphone and tablet.
This convergence between premium content, gamification and mobile accessibility explains why Betsoft is considered as an unavoidable content provider in regulated iGaming markets.
What does the partnership between Betsoft Gaming and bet365 Italy bring?
The partnership allows Italian players to access the entire portfolio of Betsoft Gaming, including slots, table games, arcade titles and crash games. The objective is to offer a richer, innovative and competitive iGaming experience on the Italian market.
Which Betsoft games are now available on bet365 Italy?
The users of bet365 Italy can now discover well-known titles such as:
Ultimate Golden Dragon Inferno™,
The popular “Coins of” series,
As well as other certified games, designed for mobile-first and already acclaimed in several regulated markets.
What is the Drive™ suite of Betsoft?
Drive™ is the gamification package of Betsoft Gaming. It integrates features like:
Take the Prize™: instant prizes during gameplay,
Tournament: interactive competitions to encourage loyalty.
These innovations increase average engagement by +35% and extend session length by +28%, based on internal figures from Betsoft.
Why is bet365 Italy a key operator for Betsoft?
bet365 Italy is among the leading brands of the Italian iGaming sector, valued for its customer care, its focus on responsible play, and the variety of its gaming offer. By joining with such an influential operator, Betsoft strengthens its positioning in one of Europe’s fastest-growing markets.
What is the weight of the Italian iGaming market today?
In 2023, the online casino industry in Italy generated over €4.7 billion, showing an annual growth rate of 12%. Reports from H2 Gambling Capital highlight that 70% of revenues already come from mobile, confirming the mobile-first strategy embraced by Betsoft.
Is Betsoft Gaming already present in other regulated markets?
Yes. Betsoft operates actively in numerous regulated jurisdictions. In July 2024, it concluded a major deal with GoldnLuck in Asia, enabling the rollout of slots, table content and crash titles on a rapidly expanding platform. The cooperation with bet365 Italy is thus part of a global expansion plan.
What are the advantages for Italian players?
They obtain:
Access to a premium library of Betsoft slot titles,
A more immersive experience via gamification,
Optimized content for smartphones and tablets,
A safe, regulated framework under ADM standards.
Does Betsoft Gaming propose specific innovations to retain players?
Yes. In addition to its original games, Betsoft applies gamification mechanics that enrich the player journey. Take the Prize™ introduces surprise moments, while Tournament reinforces competition and player loyalty.
How does this partnership influence the competitiveness of bet365 Italy?
By embedding Betsoft’s portfolio, bet365 consolidates its competitive position by delivering:
Exclusive titles with strong identity,
Engagement solutions that boost retention,
A high-end offer aligned with the demands of its audience.
Official links and useful sources:
Betsoft Gaming is now live on bet365 Italy - Official site
bet365 Italy - Official platform
ADM - Agenzia delle Dogane e dei Monopoli (Italian regulator)
