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| Key Element | Detail |
|---|---|
| Event | GAT Expo México 2025 |
| Dates | August 27–28, 2025 |
| Venue | Centro de Convenciones EXPO Santa Fe, Mexico City |
| Pragmatic Play’s Role | Diamond Sponsor |
| Objective | Strengthen local ties, showcase the multi-product offering |
| Highlighted Concepts | Experiences Beyond Olympus, mythology, immersion |
| Products Showcased | Award-winning slots, live casino, mobile-ready solutions |
| Target Market | Mexican gaming market, regional operators |
Big names no longer settle for just attending. They make a statement, they establish themselves, they leave a mark! And this year, Pragmatic Play is not doing things halfway. The iGaming content giant will become Diamond Sponsor of GAT Expo México 2025, scheduled for August 27 and 28, 2025, at the Centro de Convenciones EXPO Santa Fe, in the vibrant heart of Mexico City.
This is more than just a presence. It’s a clear message to the entire industry: Latin America is no longer just a land of opportunity – it’s a land of anchoring.
For several years now, the brand has been spreading its wings across the Latin American continent. What was once a project has become a confirmed trajectory: Pragmatic Play invests, adapts, listens. By partnering with local actors and focusing on strategic alliances, the provider nurtures a close bond that truly makes the difference.
The Mexican gaming market, in particular, has become a strategic playground. Dynamic, structured, eager for innovation, it plays a key role in the rising momentum of online casino games in the region. GAT Expo México 2025 thus offers the perfect stage to deepen these ties in a climate of dialogue, understanding, and mutual growth.
Especially since the momentum is already well underway: during the last GAT Expo in April 2025 in Cartagena de Indias, Colombia, Pragmatic Play had already made an impact with a standout presence, reinforcing its position as an essential leader in the region. This continuity between events shows just how much the brand doesn’t just aim to be seen it’s building, step by step, a consistent strategy across the entire continent.
Those expecting a classic booth haven’t seen anything yet! True to its artistic vision, Pragmatic Play continues to weave its mythological storytelling through the “Experiences Beyond Olympus” concept, directly inspired by its most iconic mythological games.
Visitors will discover an immersive setup, halfway between the divine and the playful. An invitation to explore a rich multi-product portfolio: award-winning slots, live casino experiences, and solutions crafted for mobile and omnichannel markets.
This isn’t just a display. It’s an immersion!
Hosting this summit in Mexico City is no coincidence. The capital is steadily becoming a technological hub for online gaming both an economic driver and a decision-making center for Mexican gaming operators.
GAT Expo México 2025 is therefore more than a simple gambling conference. It’s a meeting of influence, a compass for all those seeking to understand the deep transformations of the iGaming sector in Latin America. And Pragmatic Play holds a central role not as a spectator, but as a builder.
Behind the numbers and the booths, there are voices. One of them is Victor Arias, Vice President for ARRISE Latin America, who carries the group’s vision with conviction:
“Attending this event allows Pragmatic Play to connect directly with local operators, better understand the market’s specific needs, and reaffirm its long-term commitment to growth.”
In other words, Pragmatic Play’s regional commitment is not a posture. It’s an active, ongoing, and living approach.
When and where will GAT Expo México 2025 take place?
The 2025 edition of GAT Expo México will be held on August 27 and 28, 2025, at the Centro de Convenciones EXPO Santa Fe, located in Mexico City. This convention center is one of the most modern in the country, regularly used for major technological and industrial events.
What is Pragmatic Play’s role during this event?
Pragmatic Play holds the prestigious status of Diamond Sponsor, which means not only maximum visibility during the show, but also active involvement in conferences, B2B meetings, and product demonstrations. This role reflects a strong strategic commitment to the Mexican market.
Why is Pragmatic Play so focused on Latin America?
Latin America is currently one of the most dynamic markets in the iGaming sector. With progressive regulation, strong appetite for online games, and a young, connected population, Pragmatic Play sees it as a priority growth area. After notable expansions in Colombia, Brazil, and Peru, Mexico is now at the core of this strategy.
What is the “Experiences Beyond Olympus” concept?
It is an artistic and narrative line developed by Pragmatic Play in 2025. This concept draws inspiration from Greek myths and the Olympian universe to strengthen the visual and emotional identity of the studio’s flagship games. This creative theme is also used at trade shows to immerse visitors in a unique experience, faithful to titles like Gates of Olympus or Sword of Ares.
Which products will be highlighted at Pragmatic Play’s booth?
The provider will showcase a complete multi-product portfolio, including:
Its award-winning slots, including the latest titles with progressive jackpots
Live casino solutions, such as VIP Auto Roulette or Mega Wheel
Mobile innovations with customizable interfaces
An offer tailored to regulated markets in Latin America
What kind of partners is Pragmatic Play looking for in Mexico?
The brand seeks to strengthen its ties with:
Online operators looking for high-value content
Licensed platforms seeking a certified provider
Regulators and institutions to ensure local compliance
Affiliates and specialized media to boost visibility
How can you access GAT Expo México 2025?
The event is reserved for iGaming industry professionals, affiliates, tech solution providers, and regulators. Registration is done directly on the official GAT Expo website (https://www.gatexpo.net), with several options available: visitor, exhibitor, or sponsor.
What is the added value for local operators?
Attending this event with Pragmatic Play means:
Discovering the latest online gaming trends in preview
Benefiting from direct contact with ARRISE’s regional teams
Accessing exclusive and customized content for the Mexican market
Signing distribution agreements for games already certified locally
What happens after GAT Expo México 2025?
The expansion continues. Pragmatic Play plans to:
Strengthen its presence in Argentina and Chile
Roll out new verticals such as digital scratchcards and live bingo
Take part in other key trade shows like the SBC Summit Latinoamérica in Miami or BiS SiGMA Americas in Brazil
