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Play’n GO makes a lasting impression at ICE 2025 by taking over the W Hotel Barcelona, transforming it into an exclusive headquarters to unveil its innovations. The publisher celebrates its 20th anniversary with a prestigious evening and introduces Crashback™, a revolutionary mechanic for crash games. Three new games will be revealed in a world premiere, offering a brand-new immersive experience. Its commitment to performance and expansion is reflected in numerous initiatives and collaborations. Play’n GO is establishing itself more than ever as a key player in the online gaming industry.
ICE 2025, considered one of the largest events dedicated to casinos, is about to open its doors to online gaming enthusiasts. Play’n GO, renowned for its cutting-edge software and keen sense of innovation, plans to make a splash. After making a strong impression at the EGR Italy Awards 2024, where it was named "Software Supplier of the Year," Play’n GO aims to turn the W Hotel Barcelona into a must-visit destination for all industry professionals.
From January 20 to 22, 2025, the iconic W Hotel in Barcelona will become the exclusive headquarters of Play’n GO. This transformation will provide a unique immersive experience, allowing providers, partners, and players to discover the latest gaming advancements. Beyond simple technical demonstrations, the publisher aims to create a true entertainment moment, highlighting its commitment to continuously pushing the boundaries of online gaming.
To ensure a fully immersive experience, the W Hotel Barcelona will become the nerve center of ICE 2025 for Play’n GO. This strategic choice aims to create an environment conducive to friendly competition, meaningful exchanges, and exclusivity. Participants will have easy access to the convention with a shuttle service connecting Fira Barcelona to the W Hotel. This organization, designed to optimize visitor efficiency, will also facilitate access to interactive sessions, new content presentations, and technology-focused workshops.
By positioning itself in this way, Play’n GO has a dual objective: to offer a VIP experience to its guests and to highlight its ambition for international market expansion. This approach reflects the publisher’s desire to stand out in a sector where crash games, jackpots, and various types of betting are gaining increasing popularity among players.
Monday, January 20, will mark a key moment: Play’n GO will celebrate its 20 years of existence in the prestigious setting of the W Hotel Barcelona. The evening’s program will include an interactive session with the studio team, a quiz rewarding the most knowledgeable participants, and a retrospective of the brand’s major highlights. Stuart Trigwell and Natalie Pinkham (Sky Sports F1) will host the event, offering a mix of suspense and insight into the publisher’s rich history.
This celebration is above all a friendly gathering, emphasizing Play’n GO’s commitment to continuing its journey by placing creativity and the patented mechanics of its productions at the heart of its strategy. Through such an event, the publisher aims to strengthen ties with its partners, maintaining a strong network while attracting new online gaming enthusiasts.
Play’n GO has built its reputation on innovation. ICE 2025 will be the perfect occasion to unveil Crashback, a patented mechanic that promises to transform the way players approach crash games. Traditionally, players must cash out their winnings or leave the game before the multiplier collapses. Now, Crashback offers the possibility to reinvest collected rewards mid-session, allowing players to continue the race for prizes and, with some strategy, potentially reach even higher jackpots!
This evolution redefines the concept of risk and control, providing bold players with the opportunity to extend their bets. The publisher aims to demonstrate that entertainment can go hand in hand with a more strategic adventure. Every decision relies on a balanced approach between caution and boldness. In short, Crashback symbolizes Play’n GO’s continuous quest for gaming solutions that cater to an increasingly diverse audience.
To showcase the full potential of this innovation, Play’n GO will launch three new games in a world premiere at the W Hotel Barcelona. Miner Donkey, scheduled for March 2025, will immerse players in a mining-themed adventure full of surprises and twists. Bucking Rider, set for release in April 2025, will challenge players to test their endurance in a thrilling virtual rodeo. Finally, Boat Bonanza Rider, planned for May 2025, will combine marine exploration and competition for an explosive result.
These titles will not only feature the Crashback mechanic but also cutting-edge technology, echoing Play’n GO’s commitment to delivering a top-tier immersive experience. This exclusivity will allow players to get a first glimpse of a new gaming approach that emphasizes suspense and strategy.
Play’n GO has always sought to establish prestigious partnerships. Last year, the publisher took a major step by partnering with the MoneyGram Haas F1 team, demonstrating its ambition to integrate into high-visibility and diverse fields. This connection with Formula 1 highlights the studio’s openness to competitive sports, speed, and performance excellence values that perfectly align with the world of casinos and online gaming.
Just like on the racetrack, Play’n GO places precision at the core of its vision. With this partnership, the publisher reaffirms its desire for excellence by merging various aspects of entertainment: adrenaline, ambition, and innovation. This approach is part of a broader expansion strategy aimed at strengthening Play’n GO’s international reputation.
In 2025, Play’n GO intends to multiply opportunities to showcase its new productions and creative approach. Beyond ICE 2025, the publisher plans to participate in other events to present its universe. It will be an opportunity to meet potential partners and highlight the richness of its gaming software offerings.
The W Hotel Barcelona is, in this regard, the perfect setting to emphasize this dynamism. Situated in an exceptional location, this iconic establishment reflects Play’n GO’s commitment to fully investing in the creation of memorable experiences. This pivotal year promises to be a true showcase for demonstrating the studio’s dedication to the online gaming sector.
With the takeover of the W Hotel Barcelona, the official launch of reimagined crash games with Crashback, and participation in prestigious events, Play’n GO confirms its position as a leader and major player in the casino industry. In just two decades, the publisher has built a solid reputation based on its ability to innovate and offer original, engaging products for a broad audience of players.
Throughout ICE 2025, visitors will have the opportunity to explore Play’n GO’s extensive offerings. Interactive sessions, meetings with the team, presentations of new games, and networking opportunities each moment will provide a chance for excitement and discussions about the future of online gaming.
With this new edition, Play’n GO reiterates that creativity, strategy, and adaptability to trends are the keys to delivering an unforgettable immersive experience. The W Hotel Barcelona will be the stage for this ambition, bringing together partners, players, providers, and curious onlookers in an atmosphere conducive to exchange and discovery. There is no doubt that 2025 will mark a crucial milestone for the brand, as its expansion accelerates and its commitment to quality strengthens.
Ultimately, by combining innovation, exclusivity, and adventure, Play’n GO once again proves that it remains a pioneer in the online gaming world. This ICE 2025 edition, organized at the W Hotel Barcelona, promises to be an extraordinary event where everyone will get a glimpse of the future of entertainment in all its forms. The story is being written now, and Play’n GO fully intends to play a leading role in it.
