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0Under the dazzling lights of Rome, on October 17, 2024, Play'n GO once again proved its mastery in the world of online casino gaming. At the prestigious EGR Italy Awards ceremony, the Swedish giant was crowned Software Supplier of the Year! A title that resonates as the culmination of a year marked by innovations and undeniable influence on the Italian market.
That night, the auditorium echoed with recognition. There were resounding applause as Play'n GO, already well-established in Italy, climbed the stage to receive this coveted distinction. The audience, made up of the biggest names in the industry, knew they were witnessing the celebration of a key player. But this award is not just a recognition of technical or commercial performances. It reflects the deep connection between Play'n GO and Italian players.
This year, Play'n GO has continuously pushed boundaries, embedding itself ever more deeply in the hearts and minds of Italian players. Games like Book of Dead, a true adventure epic, and the thrilling mysteries of Tome of Madness have captivated thrill-seekers. Players find themselves transported to vibrant worlds where the reels become a promise of adventure. With Italy as its preferred playground, 2024 saw a significant increase in active players, spins played, and a spectacular rise in GGR. But what truly resonated with Italian audiences was how each new release seemed to connect intimately with players' desires. Imagine the scene as a perfectly synchronized dance.
At the same time, Play'n GO’s recognition extended far beyond Italian borders. In 2024, the company also received the honors of the Corporate Star Award. This only added another star to its constellation of successes. It is clear that Play'n GO’s commitment to delivering quality content, combined with an unparalleled ability to anticipate player expectations, allowed the company to achieve such accolades.
However, this triumph in Rome is only the crowning moment in a series of significant events. In 2023, Play'n GO had already been nominated for the Studio of the Year title at the CasinoBeats Awards, demonstrating the industry's continued recognition. This nomination, coupled with the attainment of the Safer Gambling Standard Advanced Level 2 certification, proves that the studio is not only a creator of successful games but also a pioneer in responsible gaming. By ensuring that the enjoyment of gaming is always in harmony with safety and transparency, Play'n GO has distinguished itself in an exemplary manner in a constantly evolving industry.
That evening, it was Ebba Arnred, Chief Marketing Officer and co-founder of Play'n GO, who took the stage, visibly moved. The audience, hanging on her every word, could feel the gratitude and pride emanating from her speech. She thanked not only the talented team that forms the heart of Play'n GO but also the Italian partners, without whom this victory would not have been possible. “This award reflects the passion that drives all of us at Play'n GO,” she said, “and it could never have been won without the unwavering involvement and support of our collaborators and partners.”
That night also served as a reminder of just how remarkable 2024 has been for Play'n GO. The games launched during these months quickly became public favorites. Titles like Rise of Olympus 100 showcased the studio’s ability to renew popular concepts while making them even more exciting.
As the spotlights dimmed on the Roman stage, the future opens with even more exciting promises. Play'n GO, building on its past and recent successes, has no intention of slowing down. The year 2025 will be marked by new releases, bold innovations, and the determination to stay at the top of the industry. More than 50 new games are in development, and each title is designed to push the limits of imagination.
This award at the EGR Italy Awards symbolizes a tribute to Play'n GO’s unwavering commitment to entertain, innovate, and elevate the gaming experience to ever more exhilarating levels.
