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0The Play'n GO gaming software continues to stand out for its forward-thinking approach. Always attentive to its players, the Scandinavian-based company conducted a survey in February 2024 among Swedish players on a key topic in the slot machine industry: the controversial Buy Bonus feature. The results showed that 55% of players in Sweden opposed this functionality. Users highlighted its potentially addictive nature and the lack of profitability on bets.
This open dialogue with its community reflects Play'n GO's commitment to fostering trust and promoting a balance between entertainment and responsibility.
At the same time, Play'n GO recently achieved a major milestone by earning the highly coveted ESG-C Tier 2 seal from the Malta Gaming Authority (MGA), the primary regulator of online gambling in Malta. This distinction is regarded as a true mark of excellence in sustainability and social responsibility, proving and reaffirming the company’s dedication to embedding these values at the core of its practices.
As the sole B2B player in the industry to receive this accolade, Play'n GO underscores that innovation in the online gaming sector extends beyond technological advancements or creative content. It also encompasses ethical and environmental dimensions.
In 2023, Play'n GO published a detailed sustainability report a true roadmap for building a responsible future in the iGaming universe.
This document highlights concrete initiatives:
• Net Zero Goal: Reducing carbon emissions through sustainable practices across all aspects of the company.
• Responsible Work Practices: Streamlining processes to balance efficiency with environmental respect, from game design to distribution.
• Inclusion and Diversity: The company is committed to fostering a culture of belonging where every team member, regardless of their role, can thrive in a respectful and inclusive environment.
These actions illustrate Play'n GO’s proactive approach, where economic performance and social responsibility go hand in hand.
Play'n GO’s efforts in sustainability were not only praised by the Maltese regulator. In 2024, the company became the sole representative of the online casino industry to be nominated for the prestigious Corporate Star Awards. This competition honors companies making a positive impact on their markets and society. Play'n GO’s sustainability report was recognized alongside giants like SONY Entertainment and Globo.
This recognition demonstrates that the gaming industry can compete with other sectors in terms of sustainability and innovation, highlighting Play'n GO’s commitment to high standards.
Play'n GO’s commitment to regulated practices doesn’t stop there. In April 2023, the company reached another significant milestone by obtaining the Juego Seguro license in Spain, a highly regulated market. This certification ensures that Play'n GO adheres to the strictest standards for responsible gambling, providing a safe environment for players. This advancement strengthens Play'n GO’s position in the Spanish market, a key territory for the company’s development.
I believe the ESG-C seal from the Malta Gaming Authority is more than just an honor. It represents a bold vision for the future of the online gambling industry. By setting an example, Play'n GO encourages its peers to integrate ethical values into their own practices.
With its accolades, commitment, and forward-looking initiatives, Play'n GO proves that entertainment and social responsibility are not mutually exclusive. The company is shaping a market where sustainability, ethics, and performance coexist harmoniously. What do you think?
