Relax Gaming brings Imagine Live into its Powered By Relax programme and opens its 700 operator brands to more than 200 live casino tables
Relax Gaming, the iGaming aggregator founded in 2010, has just announced that Imagine Live is joining its Powered By Relax programme. The live casino provider launched in May 2022 with seven tables. It now runs more than 200, from studios based in Armenia, Romania and Spain. That is over 18,000m² of dedicated floor space, broadcasting content in more than 15 languages to 16 regulated markets. The deal gives Imagine Live a single integration into a network of over 700 operator brands and more than 4,000 games sourced from over 70 partner studios. Enough to make your head spin.
What the deal covers
Imagine Live joins Powered By Relax to reach the Relax Gaming distribution network. That network is made up of tier-one operators active across international regulated markets. In return, the aggregator adds a full range of live dealer games and original game shows to its catalogue. It is a segment its proprietary offering (slots, poker, bingo) did not cover.
The catalogue Imagine Live brings
Classic table games and regional verticals
The portfolio covers roulette, blackjack, baccarat and Casino Hold'em. These casino games sit alongside an Asian range (Dragon Tiger, Sic Bo 102, Bac & Dice) and an Indian range (Teen Patti, Andar Bahar). Roulette tables offer up to 18 camera angles, streamed in 4K with latency the provider describes as ultra low.
In-house game shows with multipliers up to 5,000x
Imagine Live produces its own game show formats: Land of Ra, Roulette Rouge, Dynamite Roulette, Lucky Wheelionaire, Football Duel, Robin the Fair and Dragon Fortune. Advertised multipliers climb to 1,000x on Dynamite Roulette and Lucky Wheelionaire. They reach 5,000x on Robin the Fair and Dragon Fortune. On 25 August 2026, the provider launched Jungle Trail Roulette 2000x, built jointly with Amusnet from concept through to release.
An industrialised production chain
Three technical building blocks shape the studio floor. A robotic arm camera system rolled out in June 2025. A chroma key solution arrived in August 2025. And AI-assisted dealer monitoring went live in January 2025. On that last point, the platform covers security, risk management and real-time analysis of dealer behaviour.
From seven tables in May 2022 to more than 200 in 2026
The trajectory fits into a handful of dates. Launch in May 2022 with seven tables. The Romanian studio opened in December 2024. The 100-table mark fell in 2025. The Spanish studio opened in January 2026. The group now claims a presence in four countries across studios and offices, Maltese headquarters included, and lists more than 24 partner operator brands. Betano, BetVictor and Softswiss appear among them. The company is led by Martin Martirosyan.
Regulated markets and licences
Imagine Live holds licences issued by the UK Gambling Commission (account number 63601), the Malta Gaming Authority (MGA/B2B/592/2018), Romania's ONJN and the Hellenic Gaming Commission. The provider secured a Danish licence in June 2026 and South African approval in early August 2026, with products available there since 6 August. The UK, Malta, Sweden, Romania, Belgium, Greece, Brazil, Peru and Spain are among the territories served.
A busy summer of 2026 on the distribution front
The Relax Gaming deal sits inside a tight sequence. June 2026 brought a content integration with Casimba Gaming, a Brazilian agreement with Ana Gaming (7K Bet, Cassino Bet and Vera Bet brands) and a partnership with EveryMatrix. July 2026 marked a strategic alliance with Alea, a launch with MaxBet (Flutter group) in Montenegro, with Serbia and Bosnia and Herzegovina announced to follow, then a deal with St8. August 2026 opened the South African market, and then came Relax Gaming.
Statements
Jennifer Buttigieg, Head of Commercial & Partnerships, Relax Gaming
"Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme. At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators."
Nadiya Attard, CCO, Imagine Live
"With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets, and bring our distinctive live casino experiences to a much wider global audience."
About Imagine Live
Imagine Live is a live casino provider offering live dealer games and premium game shows to operators in regulated markets. Launched in May 2022, the company runs more than 200 tables from studios in Armenia, Romania and Spain, totalling over 18,000m² of dedicated space, with an office in Malta and content delivered in more than 15 languages. It holds licences from the UKGC, the MGA, the ONJN, the HGC and other authorities, including Denmark since June 2026. Its stated approach is to adopt technology only where it delivers measurable value. Artificial intelligence is deployed across studio operations to improve consistency, manage risk and raise the standard of every session.
FAQ: Relax Gaming and Imagine Live
What is the Powered By Relax programme?
Powered By Relax is Relax Gaming's content aggregation programme. It lets a third-party studio distribute its games to the aggregator's operator network through a single technical integration. Relax Gaming aggregates content from more than 70 partner studios across its Powered By Relax and Silver Bullet programmes.
What does the partnership between Relax Gaming and Imagine Live involve?
Announced on 17 August 2026, the agreement brings Imagine Live into the Powered By Relax programme. The live casino provider gains access to the aggregator's tier-one operator network across regulated markets. In return, Relax Gaming adds more than 200 live tables and a range of original game shows to its catalogue.
Who is Imagine Live?
Imagine Live is a live casino provider launched in May 2022, specialising in live dealer games and game shows. Led by Martin Martirosyan, the company runs more than 200 tables from studios in Armenia, Romania and Spain, with an office in Malta.
How many live tables does Imagine Live run?
More than 200 live tables, up from seven at launch in May 2022 and around 100 reached in 2025. They occupy over 18,000m² of dedicated space across three countries.
Where are the Imagine Live studios located?
In Armenia, Romania and Spain. The Romanian studio opened in December 2024 and the Spanish studio in January 2026. Together they represent more than 18,000m² devoted to live casino production, alongside a Maltese office.
Which games and game shows does Imagine Live offer?
The catalogue combines classic table games (roulette, blackjack, baccarat, Casino Hold'em), Asian verticals (Dragon Tiger, Sic Bo 102, Bac & Dice) and Indian verticals (Teen Patti, Andar Bahar), plus in-house game shows: Land of Ra, Roulette Rouge, Dynamite Roulette, Lucky Wheelionaire, Football Duel, Robin the Fair and Dragon Fortune.
Which regulated markets is Imagine Live available in?
The provider delivers multi-language content to 16 regulated markets. Documented territories include the UK, Malta, Sweden, Romania, Belgium, Greece, Spain, Brazil, Peru, Denmark and South Africa.
Which licences does Imagine Live hold?
Imagine Live is licensed by the UK Gambling Commission (account number 63601), the Malta Gaming Authority (MGA/B2B/592/2018), Romania's ONJN and the Hellenic Gaming Commission. A Danish licence was obtained in June 2026 and South African approval in August 2026.
How does Imagine Live use artificial intelligence?
Since January 2025, AI-assisted monitoring has analysed dealer behaviour at the table in real time. The system also covers security and risk management. It complements a robotic arm camera system deployed in June 2025 and a chroma key solution launched in August 2025.
How many operators and games does the Relax Gaming network include?
More than 700 operator brands access over 4,000 casino games through a single integration. Founded in 2010, the company aggregates content from more than 70 partner studios and develops its own products in parallel.
Which licences does Relax Gaming hold?
The aggregator is licensed by the AGCO (Ontario), the Malta Gaming Authority, the Gibraltar Licensing Authority, the UK Gambling Commission, the ONJN, the Hellenic Gaming Commission and Spelinspektionen. It serves Colombia, Spain, Mexico, Denmark, Italy, Estonia and Latvia, among other markets.
Does Relax Gaming produce its own live casino games?
Relax Gaming's proprietary catalogue covers slots, poker and bingo. Its live casino offering relies on aggregated partner studios, including Imagine Live since August 2026.
What is an iGaming aggregator?
An iGaming aggregator is a technical intermediary that gathers games from several studios into a single catalogue, then distributes them to operators through one connection. The operator avoids negotiating and integrating with each provider separately, and gains speed to market.
