Play'n GO expressed its ambition to break into the online gambling market in America during an interview with Magnus Olsson in 2022. Since then, the company has made progressive strides in the American market within regulated states, notably during the NEXT.io New York 2024 event. Expansion into the United States has been a key element of Play'n GO's overall strategy for several years. By partnering with DraftKings, an iconic brand in the American gaming industry, Play'n GO clearly signals its intention to conquer this crucial market.
DraftKings customers in Michigan can now enjoy Play'n GO's flagship titles such as Spark of Genius and Boat Bonanza Colossal Catch. These games are renowned for their innovation, captivating graphics, and exceptional playability. New Jersey will follow in the coming weeks, allowing even more American players to discover these exciting games. Additional states will be added progressively throughout 2024, further expanding Play'n GO's audience in the United States.
This collaboration goes beyond a mere commercial partnership. It involves a direct and complete integration of Play'n GO's platforms with those of DraftKings. This approach ensures a seamless and optimized user experience, allowing players to fully enjoy Play'n GO games without interruption. By working directly with American operators, Play'n GO is implementing an innovative and effective strategy to strengthen its presence in the American market, while ensuring impeccable service quality.
Magnus Olsson, Chief Commercial Officer of Play'n GO, expresses his excitement about this strategic partnership:
“This relationship between DraftKings and Play'n GO is a very exciting prospect as we begin to make our presence felt in the United States. At Play'n GO, we are thrilled to work with such a reputable and high-performing operator as DraftKings in the US. We are eager for their players to enjoy our games, and we are delighted that DraftKings, like us, is committed to a regulated future for the entire industry.” His words reflect Play'n GO's optimism and strategic vision for a prosperous future in the American market.
This expansion into the United States marks an important milestone for Play'n GO, further solidifying its position as the global leader in casino entertainment. Thanks to this strategic partnership with DraftKings, Play'n GO is well-positioned to succeed in the American market and offer its innovative games to an even larger audience. This alliance opens up new prospects for the online gaming industry, promising an enriched and diverse gaming experience for American players.