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Play’n GO partners with Rush Street Interactive (RSI) to launch its games on the BetRivers platform in the United States.
The first titles available in Michigan and New Jersey include Book of Dead, Fire Joker, Rise of Merlin and KISS: Reels of Rock.
The agreement is based on a direct technical integration with the RSI platform, ensuring stability and fluidity.
The American iGaming market generated $3.3 billion in 2023 in Michigan and New Jersey and is expected to exceed $24 billion by 2028 (H2 Gambling Capital).
Play’n GO emphasizes player safety and responsible gaming, in line with strict American regulations.
This launch marks a key step in the North American expansion of the Swedish studio, with deployment planned in other states.
The world of online casinos is in full transformation. Borders are blurring, markets are regulating, and European giants are crossing the Atlantic. With the arrival of Play’n GO on BetRivers, American players finally gain access to slot machines that have marked generations of enthusiasts. A decisive step in the conquest of the North American market.
Play’n GO, founded in Sweden in the mid-2000s, has established itself as one of the largest global providers of online casino games. Its portfolio today counts more than 300 titles, striking a unique balance between creativity and technological reliability.
The agreement signed with Rush Street Interactive (RSI) an American operator listed on the NYSE and parent company of BetRivers illustrates a carefully thought-out strategy: to integrate directly into the RSI platform to guarantee stability, speed, and full control of the user experience.
This approach is far from trivial: in an American market where regulators monitor every pixel and data stream, betting on end-to-end technical integration is a strong signal sent to both authorities and players.
This expansion is also part of an already established trajectory: in March 2023, Play’n GO consolidated its presence in the United Kingdom through an agreement with Sky Betting and Gaming, reinforcing its foothold in one of Europe’s most competitive markets.
In recent days, American players can finally spin the reels of several classics:
Book of Dead, the most played online slot in the world for nearly a decade
Fire Joker, a timeless game with retro design and explosive mechanics
Rise of Merlin, a mythological dive into the arcane of magic
KISS: Reels of Rock, a blend of symbols and electrifying riffs
But this is only the beginning, as RSI has already confirmed that the Play’n GO catalog will be gradually expanded to other states where it operates. In other words, this launch in Michigan and New Jersey is just a preview of the expansion to come.
In a statement, Magnus Olsson, Chief Commercial Officer of Play’n GO, emphasized the human dimension of this collaboration:
“This partnership with Rush Street Interactive, one of the most experienced and reliable online operators in North America, is an excellent opportunity to introduce our games to this audience. Player safety is the priority in everything we do at Play’n GO.”
A message echoed by Richard Schwartz, CEO of Rush Street Interactive:
“At BetRivers, we want to offer an immersive and entertaining experience. Integrating the portfolio of Play’n GO titles is a natural evolution to expand our offer.”
These statements are not empty words: they express a shared will to place safety and integrity at the center. A key issue in the United States, where each state sets its own rules and operators must constantly prove their compliance.
The dynamic speaks for itself:
New Jersey generated $1.92 billion in iGaming revenue in 2023, up 15% from the previous year.
Michigan crossed the $1.4 billion threshold, with growth above 20%.
According to Statista, more than 32% of American online players report being attracted to slots inspired by myths and legends a field where Play’n GO excels with titles like Rise of Merlin, Legacy of Egypt or Gates of Troy.
At this pace, the entire American market is expected to exceed $24 billion by 2028, according to projections from H2 Gambling Capital.
Analysts are not mistaken. For Sarah Hernandez, iGaming specialist at Statista:
“The direct integration of Play’n GO on BetRivers is a strong signal. American operators are looking to attract a more demanding clientele by diversifying their catalog with titles that have already proven themselves in Europe.”
On the player side, enthusiasm is palpable. On a Michigan forum, one user writes:
“Seeing Book of Dead land on BetRivers is like traveling to Las Vegas with a suitcase full of European memories.”
The arrival of Play’n GO on BetRivers is not just another piece of news. It is a step in a global strategy where each partnership consolidates a lasting presence. After the British success confirmed with Kindred Group and the launch of 32Red Casino in January 2023, the American advance marks a new milestone.
Between responsibility, innovation, and expansion, everything suggests that this partnership with Rush Street Interactive will reshape the landscape of online casinos in the United States in the years to come.
Partnership announcements are often dense with numbers and official statements… but in the end, players and curious readers always ask the same concrete questions: what does it really change for them? Which games are available? On which devices? What guarantees of safety and responsibility?
This FAQ brings together the essential answers, combining the market vision with the player experience. A simple and direct way to understand how the arrival of Play’n GO on BetRivers reshapes the online casino landscape in the United States.
1. Why is the arrival of Play’n GO on BetRivers important?
This agreement marks a key step in the North American expansion of Play’n GO. It allows American players to access world-renowned slot machines and strengthens the competitiveness of the local iGaming market.
2. In which U.S. states are Play’n GO games available via BetRivers?
Since the launch, the games are available in Michigan and New Jersey. Deployment will continue in other states where BetRivers is present, depending on local regulations.
3. What is the specificity of the technical integration between Play’n GO and Rush Street Interactive?
Play’n GO has chosen a direct integration with the RSI platform. This ensures a smoother experience, better technical stability, and increased control over the quality of games offered to players.
4. Which Play’n GO games are available on BetRivers in the United States?
BetRivers players can already enjoy Book of Dead, Fire Joker, Rise of Merlin and KISS: Reels of Rock. The Play’n GO catalog will be progressively expanded with other popular titles.
5. Are Play’n GO games on BetRivers available in mobile version?
Yes, all Play’n GO titles launched on BetRivers Michigan and New Jersey are optimized for smartphones and tablets. The experience remains smooth whether you play on iOS, Android, or directly via browser.
6. Can players try Play’n GO slot machines for free on BetRivers?
BetRivers offers in certain states the possibility to try games in demo mode, allowing players to discover the visual and sound universe before betting real money.
7. What are the betting ranges offered for Play’n GO games on BetRivers?
Depending on the chosen title, bets generally start around $0.10 and can reach $100 per spin. This flexibility suits both casual players and high-stakes enthusiasts.
8. What are the strengths of Play’n GO slot machines for players?
Play’n GO slots stand out for:
Immersive graphics and varied worlds (mythology, music, adventures)
Dynamic mechanics such as multipliers, free spins and special symbols
Diverse volatility, adapted to quick sessions or long strategic plays
9. Are Play’n GO games on BetRivers different from those in Europe?
No, titles like Book of Dead or Fire Joker maintain the same visual quality and functionalities as in the European market. Only regulatory adaptations vary depending on U.S. states.
10. What safety issues are emphasized by Play’n GO?
Play’n GO places player safety and responsible gaming at the heart of its strategy. The provider works with regulated operators and implements solutions to ensure a transparent experience compliant with American standards.
11. What is the weight of the iGaming market in the United States?
The American iGaming market is growing strongly, with more than $3.3 billion in revenue generated in 2023 in Michigan and New Jersey. According to projections from H2 Gambling Capital, it should exceed $24 billion by 2028.
Official and reliable sources:
Rush Street Interactive - Official website
