Summary - Key Points:
Nolimit City makes its official entry into the regulated Italian market thanks to an exclusive partnership with Betflag.it.
Betflag.it, a multichannel operator created in 2010 and licensed by the ADM, is recognized for its varied offer: horse racing, sports betting, poker, live casino and slot machines.
Italian players discover in preview several emblematic titles from the studio: Deadwood xNudge™, East Coast vs West Coast™ and Book of Shadows™.
This one-month exclusivity positions Betflag as a strategic player and gives Nolimit City strong visibility on a market valued at more than €3.7 billion in 2023 (Statista).
The ADM license ensures a legal, secure and responsible framework for Italian players.
Testimonials: Malcolm Mizzi (Nolimit City) speaks of a “great moment of celebration,” while Domenico Galizia (Betflag) highlights the enthusiasm of the players.
The agreement is part of an ambitious international expansion strategy, with Nolimit City aiming to strengthen its presence in regulated European markets.
For players: exclusive access, legal security and a smooth mobile experience thanks to Nolimit City HTML5-optimized games.
Nolimit City celebrates its first launch in Italy with Betflag.it
The Maltese provider Nolimit City settles in Italy by partnering with Betflag.it. An exclusive agreement that gives players early access to its flagship slot machines, under the attentive eye of the ADM regulator.
The history of European iGaming is often written quietly, at the pace of licenses obtained and catalogs expanded. But sometimes, certain launches sound like a thunderclap. This is the case of Nolimit City, a Malta-based developer, which has just marked a major milestone by entering the regulated Italian market. Its launchpad: Betflag.it, a respected multichannel operator already firmly established.
An Italian market of considerable weight
It is difficult to overestimate the importance of Italy in the online gaming economy. In 2023, the Italian iGaming market generated more than €3.7 billion in revenue, with constant growth despite an environment strictly supervised by the ADM (Agenzia delle Dogane e dei Monopoli).
This demanding framework attracts the biggest names, but only actors capable of demonstrating transparency, innovation and security manage to settle there. By partnering with Betflag.it, Nolimit City Italy launch goes beyond a simple commercial agreement: it is an official recognition of the maturity and solidity of its offer.
Betflag.it: the strength of a multichannel operator
Created in 2010, Betflag.it is much more than a betting site. It is a complete ecosystem, capable of meeting all the expectations of Italian players:
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Horse racing and sports betting, which represent a historic and still dominant part of the local market.
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Poker games and virtual simulations, segments that attract a younger audience.
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Live casino and online slot machines, growth engines and real technological showcases.
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A betting exchange, a rare innovation in Europe, which gives Betflag a pioneer’s image.
This diversified DNA has allowed the operator to build loyalty among a community of regular players, demanding and eager for new content. By welcoming Nolimit City, Betflag confirms its strategy: always offering the most exciting games on the market.
Nolimit City slot machines in Italian exclusivity
The strength of this agreement lies in exclusivity. Betflag.it players enjoy a one-month advance to test some of the studio’s most sought-after titles:
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Deadwood xNudge™, a brutal western where every spin smells of powder and dust.
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East Coast vs West Coast™, a visual and sound duel inspired by American urban cultures.
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Book of Shadows™, a journey into the heart of the occult, on the border between dream and nightmare.
These popular slot machines are not simple entertainments: they have built Nolimit City’s reputation thanks to bold mechanics (xNudge™, xWays™) and a high volatility, sought after by players in search of strong sensations.
The importance of the ADM license: security and trust
The Italian market rests on one pillar: trust. The ADM imposes strict rules regarding the transparency of return-to-player (RTP) rates, player protection and the fight against excessive gambling.
For Nolimit City, obtaining this recognition is no small matter: it is the guarantee of evolving in an environment that values responsibility as much as innovation. “Italy remains an emblematic, competitive and monitored market. Seeing a studio like Nolimit City enter it demonstrates the solidity of its portfolio and the trust of the regulators,” comments Marco De Angelis, iGaming regulation expert.
Official testimonials: a shared ambition
The main players themselves do not hide their enthusiasm:
Malcolm Mizzi, CCO and MD of Nolimit City
“It is an incredible step towards a global reach of our content. Betflag.it will be an excellent partner to propel us into this emblematic market. We know that many players were waiting for our games, so this is a great moment of celebration.”
Domenico Galizia, CEO of Betflag
“We are proud to be the first in Italy to offer Nolimit City games. This collaboration excites us and we are convinced that our players will love these new titles.”
These statements are not mere corporate communication: they reflect a common vision, that of shaping the future of online casino Italy.
A further step in international expansion
This launch is part of a global strategy. Last year, Nolimit City had already attracted attention with its partnership with Ously Games for the major launch of SpinArena in August 2020, marking its interest in the social market and the expansion of its audience. Today, it is a major regulated market that opens to it.
According to H2 Gambling Capital, Europe will have more than 28 million active players on online casino platforms by 2025. Each exclusive agreement like the one with Betflag.it strengthens Nolimit City’s place as a key player in this growth.
What this changes for Italian players
For players, this agreement means three things:
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Privilege: access in exclusivity to cult games, awaited for a long time.
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Trust: playing under the aegis of the ADM, a guarantee of transparency and security.
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Immersion: diving into intense narrative universes, where the studio’s creativity meets innovative mechanics.
FAQ - Nolimit City and Betflag.it in Italy
Entering a new market always raises a flood of questions. Players wonder about legality, security, the titles available, and what this concretely changes for their experience. Others want to know how to access the games, what bonuses are offered to them, or if they can play from their smartphone.
To shed light on these areas, I have gathered here a complete FAQ, designed both for slot machine enthusiasts and for those curious about the Italian market. You will find clear, concise answers, but also enriched with figures and analyses, to understand why the arrival of Nolimit City in Italy with Betflag.it marks a turning point for the sector.
1. Why did Nolimit City choose Italy for its launch?
Italy is one of the most important iGaming markets in Europe, generating more than €3.7 billion in revenue in 2023. Regulated by the ADM, it guarantees transparency and security, making it a strategic step for an innovative provider like Nolimit City.
2. What is the ADM license and why is it important?
The ADM (Agenzia delle Dogane e dei Monopoli) is the Italian authority that regulates online gaming. It imposes strict rules on redistribution (RTP), player protection and security. The presence of Nolimit City in Italy under this license proves that its games comply with these demanding standards.
3. Which Nolimit City games are available in Italy with Betflag.it?
Betflag.it offers exclusively several emblematic titles from the studio, including Deadwood xNudge™, East Coast vs West Coast™ and Book of Shadows™. Italian players thus benefit from one month of early access before their wider release.
4. Is it legal to play Nolimit City games in Italy?
Yes. By playing through Betflag.it, an operator licensed by the ADM, players access a 100% legal and secure offer. This ensures a compliant and protected experience.
5. How to access Nolimit City games on Betflag.it?
Players simply need to create an account on Betflag.it and go to the slot machine section. Nolimit City titles are clearly identified there, available for real money and sometimes in demo mode.
6. What bonuses can I get when playing Nolimit City games?
Betflag.it offers various bonuses: welcome offers, free spins or occasional promotions on slot machines. These advantages vary depending on the period and allow players to extend their gaming experience.
7. Are Nolimit City slot machines adapted for mobile?
Yes. Nolimit City creations are developed in HTML5, which guarantees a smooth experience on computer, tablet and smartphone, without loss of graphic or sound quality.
8. What types of players will enjoy Nolimit City games?
These slot machines appeal to players in search of strong sensations, attracted by high volatility and innovative mechanics such as xNudge™ or xWays™. The varied themes western, urban, mystical appeal both to experienced players and to curious newcomers looking for novelty.
