Key points about the content sharing agreement between the online casino PlayLive! and NetEnt Entertainment
PlayLive! Casino was launched by The Cordish Companies in Pennsylvania to support the expansion of the Live! Casino brand into the online gaming industry.
The platform is part of a strategy connecting land-based casinos and iGaming, alongside the projects Live! Casino Pittsburgh and Live! Casino Philadelphia.
NetEnt integrates its slot machine catalog on the platform, allowing the gaming offer to be strengthened from the moment the site launches.
Several emblematic titles from the studio are offered to players, including Starburst™, Gonzo’s Gold™ and Divine Fortune™, a trio of slot machines widely recognized within the industry.
Pennsylvania represents a strategic iGaming market in the United States, thanks to the legalization of online casino gambling in 2017 and the supervision of the Pennsylvania Gaming Control Board.
The market attracts many operators and game providers due to the size of the state’s population and the strong tradition of land-based casinos.
PlayLive! Casino is accessible on several digital devices such as iOS and Android smartphones, as well as computers through a web browser.
The integration of NetEnt strengthens the competitiveness of the platform, bringing popular slot machines capable of quickly attracting players in a highly competitive iGaming market.
NetEnt strengthens its presence in Pennsylvania with PlayLive! Casino from The Cordish Companies
Interface of the official website of The Cordish Companies
The development of NetEnt in the American online casino market reaches a new stage in 2020! This year brings the integration of its slot machine catalogue on PlayLive! Casino. An iGaming platform launched by The Cordish Companies in Pennsylvania. Behind this announcement lies a broader dynamic. That of the progressive opening of the American market to international providers and the willingness of local operators to surround themselves with studios capable of bringing games already popular among players.
By partnering with PlayLive!, NetEnt Entertainment strengthens its presence in one of the most active states of the iGaming sector in the United States. Since the establishment of a legal framework authorizing online casino gambling, Pennsylvania has established itself as a strategic territory for game developers.
Firstly, the size of its population.
Secondly, its history of land-based casinos.
Thirdly, the growing interest of players in digital platforms makes it a market particularly sought after by game software providers.
The integration of the NetEnt portfolio therefore allows PlayLive! Casino to offer, from its launch, a selection of slot machines recognized in the industry, including several emblematic titles from the Swedish studio. For a new operator entering the market, having popular online gambling games immediately available represents a significant competitive advantage. These productions often serve as reference points for players discovering a new platform. Always the same group looking for familiar titles to begin their experience.
For NetEnt, this collaboration also represents an additional lever in its expansion strategy in the United States. The provider has been pursuing a gradual establishment in the American territory for several years. Indeed, it forms partnerships with licensed operators in jurisdictions where online casino gambling is authorized. Each new integration strengthens the visibility of its catalogue and also multiplies the access points to its slot machines for local players.
On the side ofThe Cordish Companies, the launch of PlayLive! Casino is part of a broader strategy aimed at linking the group’s land-based and digital activities. The company is simultaneously developing several physical casinos under the Live! Casino brand. Notably in Pittsburgh and Philadelphia. The online platform therefore constitutes a digital extension of these establishments. This makes it possible to create bridges between the experience of traditional casinos and the world of online gaming.
In this rapidly evolving ecosystem, the arrival of NetEnt on PlayLive! Casino illustrates the way operators and game providers collaborate to structure the iGaming offer in the United States. The objective is clear. It consists of offering players a selection of recognized content while strengthening the competitiveness of platforms in a regulated market experiencing strong growth.
A selection of NetEnt slot machines immediately available
Interface of the official website of NetEnt
The integration of the NetEnt catalogue on PlayLive! Casino allows the operator to offer, from its launch, a selection of slot machines recognized in the online casino industry. In a market such as Pennsylvania, where several operators compete for the attention of players since the legalization of online casino gambling, the presence of popular titles represents a determining factor. This has the direct effect of quickly establishing the credibility of a new platform.
For players, finding online slot machines already known represents a reassuring reference point. For the operator, this makes it possible to accelerate the adoption of the platform by relying on games that have already proven themselves in other regulated jurisdictions. The NetEnt slot machine catalogue plays precisely this role. Indeed, it brings productions identified by a large part of the online player community. They have often been present for several years in European and American digital casinos.
The selection of online gambling games offered on PlayLive! Casino includes several major slot machines from the provider. These titles embody different approaches to slot machine gameplay. In one order, whether it involves simple and accessible gameplay, immersive narrative universes or mechanics based on progressive jackpots.
Among the games available are several emblematic productions from the studio.
Starburst™: Launched in 2012, Starburst™ has become one of the most emblematic slot machines in the NetEnt catalogue. The game is based on a deliberately simple mechanic that makes it immediately accessible to new players. Its particularity lies in the appearance of expanding Wild symbols capable of spreading across the reels and triggering successive respins. This system creates a fast and dynamic rhythm of play that has largely contributed to the international popularity of the title. In many online casinos, Starburst is often used as an entry point through welcome free spins for players discovering the platform.
Gonzo’s Gold™: This slot machine is part of the universe of Gonzo, a character explorer inspired by the Spanish conquistadors who set out in search of lost cities in South America. The game relies on visual storytelling that features ancient temples, golden idols and precious artifacts. This narrative approach makes it possible to transform a simple gaming session into an immersive adventure. Video slot machines based on this type of theme often achieve lasting success because they offer a recognizable universe that is easily remembered by players.
Divine Fortune™: Inspired by Greek mythology, Divine Fortune stands out for the presence of a connected progressive jackpot. Players can access several jackpot levels that are triggered through specific bonus features. This type of mechanic generally attracts a category of players interested in potentially very high winnings. Progressive jackpots also play an important marketing role for operators. Indeed, because they create an expectation tied to an additional tension around each gaming session.
Beyond these emblematic titles, the presence of NetEnt in the catalogue of PlayLive! Casino makes it possible to offer a diversity of slot machine styles. This diversity constitutes a key element in the construction of the offer of an online casino, because players do not all seek the same experience.
The NetEnt game library notably makes it possible to offer several types of complementary slot machines.
Accessible and easy-to-understand slot machines: These games rely on simple mechanics and clear visual interfaces. They are particularly suited to new players discovering online casino gambling and wishing to quickly understand how a slot machine works. Winning combinations are easy to identify and bonus features remain limited in order to maintain a smooth rhythm of play.
Narrative and immersive slot machines: These titles emphasize the visual universe and the sound atmosphere. The themes may be inspired by historical explorations, ancient mythologies or fantastic adventures. Animations, characters and visual effects help create a more immersive experience that transforms the slot machine into a true interactive story.
Slot machines with progressive jackpots: These games integrate jackpots fueled by a portion of players’ bets. As spins follow one another, the jackpot amount increases until it is won by a player. This mechanic often attracts players looking for larger profits and contributes to the visibility of an online casino when a jackpot is triggered.
By combining these different categories of games,PlayLive! Casino can offer a balanced gaming offer from its launch. This diversity makes it possible to meet the expectations of several player profiles: those looking for fast and accessible sessions, those who prefer immersive universes and those who hope to trigger more substantial jackpots.
In an iGaming market as structured as Pennsylvania, having a catalogue capable of covering these different expectations represents a strategic advantage for a new operator. The integration of NetEnt slot machines therefore contributes to strengthening the competitiveness of PlayLive! Casino against the platforms already present in the state.
PlayLive! Casino: a digital project linked to the land-based expansion of The Cordish Companies
Interface of the homepage of the PlayLive! online casino
The launch of PlayLive! Casino cannot be understood as the simple creation of an independent online casino. It is part of a broader strategy led by The Cordish Companies. This is an American group historically active in real estate, entertainment complexes and the operation of land-based casinos. For several years, the company has been developing the Live! Casino brand, which is a label intended to bring together its physical gaming establishments in the United States.
The opening of the digital platform PlayLive! therefore represents a logical extension of this strategy. In a context where more and more American states authorize online casino gambling, land-based operators seek to establish a digital presence capable of complementing their physical activities. The objective is far from replacing traditional casinos. Rather, it is to create a hybrid ecosystem in which players can move between the land-based experience and the online experience.
For The Cordish Companies, this transition toward digital platforms occurs at a pivotal moment in its development in Pennsylvania. At the time of the launch of PlayLive!, the group is preparing the opening of two major new land-based establishments under the Live! Casino brand. These projects represent significant investments. They aim to strengthen the group’s presence in two major cities of the state.
The two establishments that structure this strategy are the following:
Live! Casino Pittsburgh: This establishment is located in the Westmoreland Mall shopping center, near Pittsburgh. The project was designed to offer a local alternative to large regional casinos. The site includes slot machines, table games and several dining and entertainment areas. By installing the casino in an already frequented commercial zone, The Cordish Companies seeks to capture a regional clientele by integrating the casino into a broader leisure environment.
Live! Casino Philadelphia: This complex represents one of the most ambitious projects of the group in Pennsylvania. Located in the stadium district of Philadelphia, in immediate proximity to Citizens Bank Park and Lincoln Financial Field, it aims to become a major entertainment hub in the city. The casino includes a large gaming floor, restaurants, bars and several spaces dedicated to sporting events and entertainment.
In this context, PlayLive! Casino plays a strategic role. The digital platform makes it possible to connect these physical establishments with the world of online gaming and thus create continuity between the two experiences.
This omnichannel approach is based on several key principles that structure the evolution of the casino industry today.
Extending the land-based casino experience into the digital universe: Players who visit Live! Casino establishments can find part of the gaming offer on the PlayLive! platform. This continuity facilitates the transition toward online gaming and allows existing customers to extend their experience from their computer or their smartphone.
Implementing cross-marketing strategies: Operators can offer loyalty programs that function both in physical casinos and on the online platform. Promotions, bonuses or invitations to events can therefore circulate between the two environments.
Attracting a new generation of players: iGaming platforms make it possible to reach a younger audience accustomed to digital experiences and games accessible from a smartphone. This audience is not always the same as that of traditional land-based casinos.
Strengthening the visibility of the Live! Casino brand: By developing a digital presence, The Cordish Companies expands the reach of its brand beyond its physical establishments. The online platform becomes an additional entry point to discover the Live! Casino universe.
In this architecture, game providers play a central role. An online casino must rely on a strong catalogue to attract and retain players. It is precisely in this context that the integration of NetEnt takes on its full importance. By bringing popular slot machines recognized in the industry, the provider helps strengthen the attractiveness of the PlayLive! platform and supports the digital strategy developed by The Cordish Companies.
The launch of PlayLive! Casino therefore illustrates the evolution of the economic model of casino operators. The sector is gradually moving toward structures where land-based casinos and digital platforms operate as extensions of the same entertainment ecosystem.
Pennsylvania: a major iGaming market in the United States
Interface of the homepage of the Pennsylvania Gaming Control Board (PGCB) website
The expansion of NetEnt and the arrival of new operators such as PlayLive! Casino must be placed within a broader context: that of the rapid development of the iGaming market in Pennsylvania. Since the late 2010s, this state has established itself as one of the most dynamic territories for online casino gambling in the United States.
Pennsylvania officially opened the way to online gambling after the adoption of a major law in October 2017, known as the Pennsylvania Gaming Expansion Act. This legislation authorizes several forms of digital gambling, notably online slot machines, virtual table games and online poker. All of these activities are placed under the supervision of the Pennsylvania Gaming Control Board (PGCB). It represents the authority responsible for issuing licenses and supervising operators as well as game software providers.
The opening of this market quickly attracted the attention of international actors in the sector. For development studios such as NetEnt, Pennsylvania represents an important opportunity to introduce their games to a new audience while benefiting from a structured regulatory framework.
Several characteristics explain why this state has become a strategic territory for the iGaming industry.
A large population and a potentially vast market: Pennsylvania has more than 12 million inhabitants, which makes it one of the most populated states in the country. This demographic naturally creates a very large pool of potential players for online casino operators.
A strong tradition of land-based casinos: Even before the arrival of iGaming, the state already had an important network of physical casinos. This land-based gambling culture facilitates the adoption of digital platforms because many players are already familiar with slot machines and table games.
A clear and structured regulatory framework: The PGCB imposes strict rules regarding licenses, platform security and player protection. This regulation helps establish a stable and reassuring environment for operators, providers and players.
High taxation but a strong market: The taxes applied to iGaming operators in Pennsylvania are among the highest in the United States. Despite this, many companies have chosen to enter this market because of its economic potential and the size of its player base.
The opening of the iGaming market gradually materialized from 2019, when the first online casino platforms were authorized to launch their services in the state. Since that date, several major operators have developed their digital offers in partnership with land-based casinos already holding licenses.
Among the actors who have contributed to structuring the Pennsylvania iGaming ecosystem are several international groups and American operators.
DraftKings Casino: The company, initially known for its activities in fantasy sports and sports betting, quickly expanded its offer to online casino gambling. DraftKings offers a platform combining slot machines, table games and promotions intended for American players.
FanDuel Casino: A subsidiary of the Flutter Entertainment group, FanDuel has established itself as one of the major operators of the American iGaming market. Its platform offers a wide selection of slot machines and table games developed by several international providers.
BetMGM Casino: Born from a partnership between MGM Resorts and Entain, BetMGM operates one of the largest online casino platforms in the United States. The site offers a large game library and benefits from the notoriety of the MGM brand.
Rush Street Interactive (BetRivers): Rush Street Interactive is one of the historical American operators of the iGaming sector. Its BetRivers platform offers a varied selection of games. It relies on a strategy strongly oriented toward regulated American markets.
In this competitive environment, game providers such as NetEnt occupy an essential position. Operators need studios capable of providing attractive slot machines and table games in order to supply their catalogues and retain their players.
The presence of NetEnt on several iGaming platforms in Pennsylvania demonstrates the importance of this market for game developers. Each new integration, such as the one carried out with PlayLive! Casino, contributes to expanding the distribution of the provider’s catalogue in the state.
Thus, Pennsylvania has gradually become one of the pillars of the expansion of online casino gambling in the United States. Its structured legal framework, its large player base and the presence of many operators make it a strategic territory for game software providers wishing to establish themselves sustainably in the North American market.
Statements from NetEnt and PlayLive! executives
As often in the iGaming industry, the launch of a strategic partnership is accompanied by official statements intended to clarify the ambitions of the actors involved. In the case of the integration of NetEnt on PlayLive! Casino, the executives of both companies emphasized a central point. The complementarity between the catalogue of the Swedish provider and the digital development strategy carried out by The Cordish Companies in Pennsylvania.
For NetEnt, this collaboration primarily represents an opportunity to expand the distribution of its games in one of the most promising regulated markets in the United States. The provider has already succeeded in introducing its slot machines in several online casinos in the state. All of these integrations strengthen its overall visibility and multiply the access points to its catalogue for local players.
Brian Kraft, commercial vice president of NetEnt for the Americas region, highlights the strategic importance of the launch of PlayLive! Casino within the Pennsylvania iGaming ecosystem.
“PlayLive! will be a major competitor in the Pennsylvania online market and we are proud to support The Cordish Companies in this new venture. The diversity of our casino game and table game portfolio offers something for every type of player. It also allows the operator to build bridges between its existing land-based player base and its digital offering.”
This statement highlights several elements that characterize NetEnt’s strategy in the American market.
Relying on strong local operators: Rather than entering the market directly as an operator, NetEnt collaborates with groups that already have licenses and an established customer base in regulated states.
Highlighting the diversity of the game catalogue: The provider regularly emphasizes the variety of its game library, which includes classic slot machines, progressive jackpot games and more immersive productions.
Encouraging cross-marketing strategies between land-based casinos and digital platforms: American operators often own physical casinos. NetEnt games can be used as a bridge between these two environments.
On the side of PlayLive! Casino, the project executives also emphasized the importance of integrating recognized providers from the moment the platform launches. In a competitive iGaming market such as Pennsylvania, the credibility of a new operator largely depends on the quality of its game catalogue.
Brian Uran, vice president of marketing at PlayLive!, explains that the collaboration with NetEnt was among the priorities during the construction of the platform.
“As one of the first providers to be launched in Pennsylvania, NetEnt’s portfolio is essential for any operator wishing to compete in the online casino sector. Partnering with them was one of our priorities for the launch of PlayLive!.”
This statement reveals several aspects of the strategy adopted by PlayLive! Casino when entering the market.
Surrounding itself with providers already recognized by players: The presence of established online casino game studios facilitates the adoption of a new platform by users.
Offering a competitive catalogue from launch: Operators entering a regulated market must quickly provide a selection of games capable of competing with platforms already established.
Building a credible iGaming offer to support the Live! Casino brand: The PlayLive! platform represents a digital extension of the Live! brand, already present in the world of land-based casinos.
These statements illustrate the logic that structures a large part of the iGaming sector in the United States today. On one side, land-based operators develop digital platforms to accompany the evolution of the market. On the other side, international providers seek to distribute their games in regulated jurisdictions by relying on local partners.
In this context, the integration of NetEnt on PlayLive! Casino is not limited to the addition of a few slot machines in a catalogue. This union symbolizes the gradual convergence between American operators and international game developers, who collaborate to structure the online casino offer in the states where this activity is authorized.
A platform accessible on mobile and computer
From its launch, PlayLive! Casino was designed to function on several types of devices in order to respond to the consumption habits of modern players. In the online casino industry, technical accessibility constitutes an essential element. A platform must be usable both on a computer and on a smartphone, without loss of quality or fluidity in the gaming experience.
This multi-device approach is explained by the progressive evolution of usage in the iGaming sector. For several years, the share of mobile traffic has continued to increase in online casinos. Players have become accustomed to accessing slot machines and table games directly from their phone. Sometimes for short sessions and in other cases to continue an experience that began on a computer.
In this context, PlayLive! Casino was developed to function across several technological environments in order to ensure maximum accessibility. The platform can be used on different types of devices. This advantage allows the operator to reach a broader audience and adapt to the preferences of each player.
Several devices allow access to the online casino.
Smartphones and tablets running on iOS: Users of iPhone and iPad can access the PlayLive! Casino website directly from their mobile browser. The interface automatically adapts to the screen size in order to guarantee smooth navigation and clear reading of information. Slot machines adjust to the vertical or horizontal format of the phone. This advantage makes it possible to play easily from a touchscreen.
Smartphones and tablets using the Android system: Android devices represent a large share of the mobile market in the United States. The platform has therefore been optimized to function correctly on these devices. Players can browse the game catalogue, launch slot machines and manage their account directly from their smartphone without installing a specific application.
Desktop computers and laptop computers: Players can also access PlayLive! Casino through a classic web browser on a computer. This configuration remains preferred by certain users who prefer to play on a larger screen. The display then allows players to consult information about games, promotions and account settings more easily.
This multi-device compatibility generally relies on modern web technologies, notably HTML5, which allow games to run directly in a browser. Slot machines and table games can therefore be executed without downloading, which simplifies access to the platform.
This architecture presents several advantages for players and for the operator.
Immediate accessibility from several devices: Players can connect to their account from a computer or a smartphone according to their preferences. This flexibility makes it possible to adapt the gaming experience to the daily habits of users.
Continuity between gaming sessions: Since player accounts are centralized on the platform, it is possible to start a session on a computer and continue it later on mobile without losing the history of bets or winnings.
Simplified navigation without installing an application: Access through a browser avoids having to download software or a mobile application. This simplicity facilitates entry to the platform for new players.
Compatibility with the majority of modern devices: The web technologies used make it possible to ensure operation on most recent smartphones and computers.
However, despite these advantages, the use of an online casino on mobile or computer also includes certain limitations. These constraints are linked to the very nature of digital platforms and to the differences between the devices used by players.
Several disadvantages can be observed.
Visual comfort sometimes limited on smartphones: Phone screens remain smaller than computer screens. Some slot machine interfaces may therefore be less readable. For example, when several pieces of information are displayed at the same time.
Variable performance depending on the quality of the internet connection: Online gambling games require a stable connection in order to function correctly. An unstable mobile connection may cause slowdowns or session interruptions.
Less immersion than in a land-based casino: Even though graphics and animations are becoming increasingly sophisticated, the digital experience cannot fully reproduce the physical atmosphere of a casino floor.
Dependence on the performance of the device used: Older smartphones may encounter difficulties running certain recent games. For example, those that use complex animations.
In the overall strategy ofThe Cordish Companies, the PlayLive! Casino platform is far from replacing the experience of physical Live! Casino establishments. It acts rather as a digital extension allowing players to access gambling games remotely. Land-based casinos maintain their central role in the entertainment offer of the group. As for the online platform, it allows this experience to be complemented within a digital environment accessible from several devices.
FAQ - NetEnt, PlayLive! Casino and the Pennsylvania iGaming market
What is PlayLive! Casino?
PlayLive! Casino is an online casino platform launched by The Cordish Companies in Pennsylvania. The website allows players located in the state to access a selection of slot machines and table games through the internet. This platform represents the digital extension of the Live! Casino brand, which is already known for its land-based establishments operated by the American group.
Why is NetEnt present on PlayLive! Casino?
NetEnt acts as a game software provider. The studio develops video slot machines and other types of casino games which are then integrated into the platforms of licensed operators. By integrating NetEnt games, PlayLive! Casino can offer popular titles from its launch that are capable of attracting players and strengthening the credibility of its catalogue.
Which NetEnt games are available on PlayLive! Casino?
Several emblematic slot machines from the studio are accessible to players in Pennsylvania. Among the most well-known titles are:
Starburst™, a slot machine famous for its expanding Wild symbols and simple gameplay.
Gonzo’s Gold™, inspired by the adventures of a conquistador searching for ancient treasures.
Divine Fortune™, a game based on Greek mythology that integrates a progressive jackpot system.
These productions are among the most popular games in the NetEnt catalogue within the online casino industry.
Who is The Cordish Companies?
The Cordish Companies is an American group active in the fields of real estate, entertainment and casino operations. The company develops several leisure complexes in the United States and operates the Live! Casino brand. It brings together its land-based establishments as well as its online gaming platforms.
What is the link between PlayLive! Casino and Live! Casino establishments?
PlayLive! Casino constitutes the digital platform associated with the Live! Casino land-based casinos operated by The Cordish Companies. This approach makes it possible to connect the physical experience and the online experience through loyalty or promotional strategies between the two environments.
Why is Pennsylvania important for iGaming?
Pennsylvania is one of the most important iGaming markets in the United States. Several factors explain this importance:
A large population of more than 12 million inhabitants.
A strong tradition of land-based casinos which facilitates the adoption of digital platforms.
A structured regulatory framework supervised by the Pennsylvania Gaming Control Board.
These elements have encouraged many operators and providers to establish themselves in this state.
When was online casino gambling legalized in Pennsylvania?
The legal framework for online casino gambling was established in 2017 with the adoption of a law authorizing several forms of digital gambling. The first iGaming platforms began to launch in the state from 2019, under the supervision of the local regulator.
Who regulates online casinos in Pennsylvania?
The Pennsylvania Gaming Control Board (PGCB) supervises the iGaming sector in Pennsylvania. This authority is responsible for issuing licenses, controlling operators and ensuring that platforms respect security, transparency and player protection standards.
How can NetEnt offer its games to players in Pennsylvania?
To operate in the state, game providers must obtain authorization from the regulator and work with operators holding a local license. NetEnt distributes its slot machines through licensed online casino platforms, such as PlayLive! Casino.
On which devices is PlayLive! Casino accessible?
The platform is accessible on several digital devices:
smartphones and tablets running on iOS
smartphones and tablets using Android
computers through a web browser
This compatibility allows players to access games from their phone, tablet or computer.
Do NetEnt games work on mobile?
Yes. NetEnt slot machines are generally developed with technologies compatible with modern mobile browsers. The games can therefore be used on smartphones or tablets without any specific download.
What are the advantages of an online casino like PlayLive!?
iGaming platforms offer several advantages for players:
access to games from home or while traveling
a catalogue of slot machines and table games accessible 24 hours a day
compatibility with mobile devices
the possibility of finding well-known games on different platforms
These characteristics help make the gaming experience more flexible than in a traditional casino.
What are the limits of online gambling compared with a land-based casino?
Despite its advantages, online casino gambling presents certain limitations:
a less immersive atmosphere than in a physical casino
dependence on the quality of the internet connection
visual comfort sometimes reduced on smartphones
performance that may vary depending on the device used
For this reason, many operators consider online casino gambling as a complement to the land-based experience, rather than a complete replacement for physical establishments.
Why do land-based operators develop online casinos?
Groups operating physical casinos increasingly seek to offer digital platforms in order to follow the evolution of gambling habits.
This strategy allows them:
to extend the experience of land-based casinos
to reach players who prefer to play remotely
to develop new revenue channels in regulated markets
In the case of The Cordish Companies, the PlayLive! Casino platform fits precisely within this logic of digital expansion.
