NetEnt has significantly increased its footprint in the booming US igaming market by entering Michigan on the day the Michigan Gaming Control Board 'MGCB' launched online gaming and sports betting in the state.
BetRivers / RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET all began operations in the Great Lakes State on Friday, January 22, all offering games from the premium casino content provider, part of the Evolution Group.
Among the titles available in Michigan are Starburst™, Blackjack™ and Divine Fortune™, established player favorites in the already regulated states of New Jersey, Pennsylvania and West Virginia.
"Friday's successful launch with multiple operators is the result of months of planning for the Michigan rollout and years of on-the-ground experience in the United States," said Jeff Millar, Evolution's Chief Commercial Officer, North America. "America is an absolute priority market for Evolution Group, which is reflected in the scale of NetEnt's first-day presence in Michigan."
NetEnt's immediate and extensive entry into Michigan underscores Evolution Group's position as a leader in the US.
Since breaking ground in New Jersey in 2015, NetEnt games have been released on day one in Pennsylvania in 2019 and in West Virginia in 2020. Later this year, Evolution will open a state-of-the-art Live Casino broadcast studio in Michigan, its third in the U.S. after New Jersey and Pennsylvania, and the 11th in the world.
"We are on track to add more operators in all US markets in 2021 and have a track record of high-profile game launches. And, as we've shown once again, we're ready to open new markets and partner with casinos to deliver an outstanding product to their players as soon as they go live," Millar added.
