Andy Whitworth, chief strategy officer and managing director of NetEnt UK ltd, Therese Hillman, CEO of NetEnt and Matt Cole, managing director of Blueprint.
NetEnt has reached an agreement with Blueprint, part of the Gauselmann Group, which will strengthen NetEnt's UK footprint. The agreement means that Blueprint will launch NetEnt's portfolio of exciting and innovative slot machines across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK.
The agreement is a long-term deal and the first games will launch in the first half of 2020.
"This is a landmark agreement for the NetEnt Group in our quest to build brand awareness and new revenue streams from new verticals. Blueprint is the market leader in the UK and we are delighted to extend our reach with them," said Andy Whitworth, chief strategy officer at NetEnt.
"The opportunity to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together to offer UK players a truly compelling variety of market leading content," said Matt Cole, managing director of Blueprint.
