ISoftBet has unveiled a new brand manifesto with a vision to create "incredible gaming experiences" and a mission to deliver high quality products that Inspire, Innovate and "Entertain", placing its people, partners and the player at the heart of its development.
The award-winning online games provider and content aggregator also introduced its new corporate values centred on respect, passion and curiosity, all linked by its new mantra 'Serious Fun'.
iSoftBet's new strategy is in line with the company's exceptional growth, which has been driven by the introduction of best-in-class game IP, proprietary platform mechanics and features, and major advances in game and platform development.
This has resulted in large-scale improvements in all areas of the business, including intensive recruitment throughout 2020. This has occurred both in its development teams working on its growing list of proprietary slots and its industry-leading 'GAP' game aggregation platform has expanded its offering to over 8,000 titles from 70 global studios.
ISoftBet has recently strengthened its management team to further accelerate its growth with the appointment of a new marketing director, human resources director, technology director and business development director, all committed to the company's new brand manifesto.
Respect iSoftBet is about creating an environment where employees and customers are listened to and valued to reflect a spirit of solidarity. Its goal is to deliver the best games and experiences, content, features and engagement tools with support, integrity and honesty.
Curiosity iSoftBet's products are driven by a curiosity to differentiate itself, which has led it to release some of the industry's most unique titles and highly innovative mechanics and to provide players with experiences to remember.
Passion is at the heart of the company to create incredible gaming experiences and unique features that resonate with the audience. With a never-ending desire to engage, learn, innovate and improve, iSoftBet always wants to deliver high quality entertainment.
At iSoftBet, the talent and creativity of each individual translates into fun experiences in a professional manner.
ISoftBet is currently active in 19 regulated markets around the world and provides some of the largest iGaming operators, including LeoVegas, Stoiximan and Betsson, with a wide variety of the best performing titles and the fastest route to market.
Nir Elbaz, CEO of iSoftBet, said: "Our new brand identity and the mantra of 'Serious Fun' reflect our company ethos of a relentless drive to ensure our partners and staff have fun experiences in a professional manner."
"We have an outstanding corporate culture at iSoftBet and have taken this opportunity to further strengthen our approach and market positioning to ensure continued success, growth and sustainability."
